Inmobi2019中国程序化移动广告趋势报告121页

整理文档很辛苦,赏杯茶钱您下走!

免费阅读已结束,点击下载阅读编辑剩下 ...

阅读已结束,您可以下载文档离线阅读编辑

资源描述

)(0m‘“s()*,yrrsgiiInMobi“*”*)(0s““,“)0“-)jreInMobi)(0“(((“,*((((InMobi5SCGBFE)(0“),x“((((0)()(0)(0AP&)(+250%)()(0)(0AP&)(+111%0)(0“)(“0(0g))“),x“0*)(03g.)(-r,r,-.)(0e“).r‘)(-)(.)()(0⚥㕂玐䎸⻊獴⸓錠곸䎛デ涸旘〄䒭㟞Ɤ)gxInMobi)(0“-)*rVu“,rue)(0“-)*,)(0))))())))(0%))),,n“xInMobi5SCGBFE‘s)(0“,“,er)()(0)(0+223%)()(0)(0+500%*m‘m)(0mm‘mm(.mxi)(0mm,ex)(0m“,m)(0mp“s“)(0(,.2r‘s)(0“(,.))“)(.)()(0))2sp)(0“g“,))“r,),‘jsr、i“ptrVx1‘t‘s1xijsrmInMobi‘hInMobirjsjoj》49A1my(&jojs41j》InMobii‘piotijje》j7EM5DFEe1‘)&j》erscrr》rephjInMobie》InMobiim)(.InMobiMBQmn)(p8QEFB1DCECE81mr&InMobir&.InMobi((m(.(-)0(,,)(.(-)InMobim*(&.%81InMobi()(m&*&49A1mep“1《2itxrtInMobia%49)&,%A1(。、&-‘x”jA184、、i‘1‘%InMobiieiu&yue1DIRPQ)(.)(e)(s*,49*.)iirInMobi‘iirInMobi‘yitInMobi“cruuixe18gpInMobisInMobiiepixi‘18y“xree)(0““emmx“‘“s‘“(%)isxi》rsuel“)(V,ue6BPQ3MKNBTr)(Vue+2aAgenda27©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.02:V=WKR2:03:V=WKR2:042I5y01©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.+2c28)+v&((©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.•InMobi29©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.InMobiog-5dIdentityMarTechADTechPlanningAttributionMeasurementActivationCreative/adservingDataingestionEmailWebsitePaidMedia30©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.:VZRPQv5=2:5CYNP2MNYRZRVP=NMR:VVWRWVNYRWV2VROYMnFRNKRTR52VTZRZBNZNYLQoa31©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.0Istjirrjs010238A5BivjjjPyVFP&PhM&32ebeSdajeb1KddmnD8M2007InMobip2008200920102011201220132014201520162017201832©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.48&Ph.5BC5FipPo201933©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.•InMobi)%u2%33©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.IOS)eAndroide(+IBLBInMobie©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.InMobiInMobiappxnznInMobiappInMobinv(:2VASTnnnnInMobinKPI34©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.InMobi35©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.InMobi3637©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.InMobilü~””f(&.”~g•InMobi•2015n~MITTechnologyReview•+&~•(&)•vMMASmartiesInMobi•:V=WKRf(&-•InMobi2016GMICPerformanceExcellence•2014f~gü(&.(nf2:gü(&.n:V=WKRNNVDNYR6LR7NZRTf(&.~gü:V=WKRf(&/gAgenda38©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.02:V=WKR03:V=WKR0401iSupplySideDataSidekProduct&TechSide:V=WKR©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.SupplySideInMobi%High-QualityAppse70%•%w–6=h39•RC)2VMYWRM©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.MultiTiersContributionSupplySidecAPP•DAU3000wwDAU1000wd2000wDAU500wd1000wDAU500wx40©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.SupplySideInMobigiY*nn②…N4=Z1C5n②(*-n②FRMNW*&②nnnn©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.n•zKTRZQNY•2VNYZQR•2••z②‘o:V=WKR85B:V=WKR5CNPUNVZv…o03&&(42DataSideInMobi©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.22()’,%,I5NRLN%4YYRNYCyg2xn2nvnnnn%(43DataSideInMobiro©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.3c•:V=WKRWLRWV•WLRWV44DataSideInMobiLocationt©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.45DataSideInMobiLocationInsightst©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.4,•82v•:V=WKRxn8406v•:V=WKRnn•2I582•:V=WKRx•46)(•DataSideInMobiLocationt©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.47DataSideInMobigiPolygontY•:V=WKR’•:V=WKR2:nulmn•©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.DataSide①hhhh–*Zh~hhhhv%%InMobiPolygon48©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.z85:V=WKR:V=WKR’©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.49DataSideInMobivInMobiCDPvInMobiCDP•••••••:•WTPWV(+=•:V=WKR45lCustomerDataPlatform©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.4B=DEVICEIDLOOKALIK:V=WKR5=zInMobiTA(InMobiDMP②AOI%Audience%In-AppInMobinD23.InMobiLookalikeTAnTA*DMP+010203040550DataSideInMobiCDP•o’D2©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.Product&TechInMobiftInMobiSDK+MediationRatingDynamicPricingViewabilityBest-In-ClassAdformatAdpreferenceAntifraudAudienceTargetingHandset&OperatingSystemTargetingFrequencyCapCBPGeoTargetingReportingTimeSchedulingSiteInclusion/exclusionCreativeRetentionInMobiUnifiedmarketplaceAdservingNormalizationAuctionValidationEnrichment51©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.TruFactorEnterprisePlatformforMarketersDataCloudPLATFORMBUSINESSDATABUSINESSConsumerCloudBLINKGLANCEENGAGEMENTADVERTISINGCLOUDMARKETINGCLOUDSCREENZEROMOBILEEXPERIENCEPLATFORMB2CPORTFOLIODATAPLATFORMExchangePulseConnect-XInsightsMAPCDPDSP,IAP,PDBetcSSPTelcoDMPODI1WeatherProduct&TechProductRoadmap:-552©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.Agenda53©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYANDCONFIDENTIAL.022I503:V=WKR04:V=WKR01©2019.ALLRIGHTSRESERVED.INMOBI.PROPRIETARYA

1 / 121
下载文档,编辑使用

©2015-2020 m.777doc.com 三七文档.

备案号:鲁ICP备2024069028号-1 客服联系 QQ:2149211541

×
保存成功