福特汽车公司的英文案例

Teammembers:1903190819131999200020032009TheHistory亨利·福特和T型车StrategicleadershipAlanMulally艾伦·穆拉里WilliamClayFord小威廉·克莱·福特Lincoln林肯SomecompetitivethreatstoFord•PowerfulcompetitorsintheU.S.AutoMarket·SuppliersFinancetroublesforsuppliersprovidingrawmaterialsintheautoindustry·Customers1.Hashcompetitionfromthecurrentsurplusofdealershipshasminimizedprofitmargins2.ConsumershaveaccesstomoreinformationfromtheInternettocompareproducts.3.Well-informedconsumersdirectlynegotiatethepricewithdealerships,whichdiminishesasalesperson’stacticaladvantage.•Additionalcompetitivethreats1.Theimprovementofpublictransportationviarailandbus2.ForeignautomakersenteredandestablishedthemslvesintheUnitedStateandtargetinganichemarketLandRover路虎TruckResearchandDevelopmentSafetyFeaturesConvenienceFeatures1.SafetyFeatures●Fordhasbeenworkingtoimprovethesafetyfeaturesofitsvehicles.Inanefforttoreducetheprobabilityofarollover,ForddevelopedRollStabilityControlfortheVolvoXC90,LincolnNavigator,LincolnAviator,FordExplorer,MercuryMountaineer,FordExpedition,andForaE-Seriesvans.Additionally,FordimplementedwhattheycallAdvanceTrac,whichisdesignedtoincreasevehiclestabilityinemergencymaneuversituations.●Ford-engineeredsafetyfeaturesreducethelikelihoodofseriousinjuryordeathincaseofacollision.Thesafetycanopyand“IntelligentSafetySystem”2.ConvenienceFeatures●Cellphoneforvoice-activateddialingandhands-freeoperation,voiceintegrationforGPSnavigation,entertainment,climatecontrol,retractableroofTerrainresponsesystem.FinancialCondition-4-20246810121419961997199819992000200120022003200420052006FordGMToyotaComparativeOperatingMargin,1996topresent●Ford’sdecliningeconomicperformancecanbeattributedtotwomajorfactors,dwindlingdemandforitsproductandtherisingcostofproductionandoperationalexpenses.●AnotherfinancialconstraintresultsfromFord’sagreementswithlaborunionsanditsdefinedbenefitplan,whichspelloutitsobligationstoprovidepost-retirementbenefitsforformeremployees.Jaguar美洲虎FordBrandsFordmarketsautomobilesintheUScontains:Ford(福特)：Cost-effective.Lincoln(林肯)：ComfortandluxuryMercury(水星)：betweenLincolnsandFordMazda(马自达)：AutolightweightVolvo(沃尔沃)：themostsafetycarJaguar(美洲虎or捷豹)：BeautifulandFastCarsLandRover(路虎)：superioroff-roadcapabilityAstonMartin(阿斯顿·马丁)：racingcarandlimitedcarMarketingStrategiesFordregardcustomerasthecore:IncreasingonlinetrafficondealershipWebSitesCreatingfreshproductdesignsOfferingattractivefinancinganddiscountParticipatinginautomotiveexhibitionsandaddingfilmsandtelevisionsadsCorporateStrategiesFord’sportfolioofautomotivebusinessesincludesautomanufacturersfromaroundtheworld,replacementautoparts,andfinancialservices.However,withsomanycarindustries,Fordrunlossincompetition.WiththenewCEOinplace,ForddeterminedtodecreasetheinfluenceofthefinancedepartmentandriddingFordofneedlesscomplexity.Additionally,Fordwillconcentratemoreontheworldwidemarketandcustomers,andworktobetterutilizeitsglobalassetsandcapabilities.Thelast,thenewCEOhasbeenworkingcloselywithlaborunionsinanattempttoincreasecontributionstotheretirementplanshelpingtorelievethefinancialburdenasittriestodecreaseoperatingcosts.Theend