剑桥商务英语中级第三单元BEC-vantage-module-3

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ModuleThreeBECVantageContentsModuleThree3.1Businesstopic:Startingabusiness3.2Businessskills:Leavingandtakingmessages3.3Examspotlight:ListeningTest:PartOneBusinessTopic3.1Reading:Wewannaholdyourhand3.1Listening:Adviceonfranchises3.1Listening:Planningaseminar3.1Grammar:willandthefuture3.1Speaking:Discussingaschedule3.1Vocabulary:Typesofbusiness3.1Vocabulary:Typesofbusiness1.soletrader2.partnershipn.3.franchisen.4.entrepreneurialspirit5.voilàint.6.grantingofalicence7.franchisorn.8.franchiseen.9.ludicrousadj.10.chargeone’sownprices独立法人,独立经销店合伙经营连锁店,特许经销权,特许经营企业家精神,进取精神(法)那就是,瞧(表示事情成功或满意之感叹词)同意发给许可证授予特许者特许经营者,加盟者荒谬的,可笑的自行定价收费UsefulWordsandExpressions11.menucontent12.solicitorn.13.profitmarginn.14.branchout15.launchvt.16.investvt.17.venturen.18.feen.19.run(acompany/business)20.luggagen.菜单的内容律师,事务律师利润率,利润幅度,利差使…分支出来,拓展业务开办(新企业)投资商业冒险;风险公司费用(如入场费、手续费等)管理公司行李UsefulWordsandExpressions21.onlinedatabase22.subscriptionn.23.mobilephone24.MP3player25.laptopn.26.schedulen.27.shuttlebus28.buffetn.网上数据库订购;订阅移动电话MP3播放器手提电脑时间表,计划班车,机场班车冷餐,自助餐UsefulWordsandExpressionsAboutBritishFranchiseAssociation图片来自图片来自如何创业创业包括通过个人或一个群体投资组建公司,来提供新产品或服务,以及有意识地创造价值的过程。形式有:一是网络创业。二是加盟创业。三是兼职创业。四是团队创业。五是大赛创业。六是概念创业。七是内部创业。3.1Vocabulary:TypesofbusinessSoletrader:Youareself-employedandsetupthebusinessonyourown.Partnership:Youareself-employedandstartthebusinesswithanotherperson.Youarebothequallyliable.Franchise:Youbuyalicencetotradeunderthenameofthefranchisorandyoubenefitfromthefranchisor’sexpertise.Exercise1:HerearethreedifferentwaystostartyourownBusiness.Workinpairsandthinkofoneadvantageandonedisadvantageforeachapproach.KeyandAnalysis:说出每种公司开设方式的一个优点和缺点,并且举例说出一家你所熟悉的公司。如果没有经验,可以参考以下思路:优点缺点独立经销店利益独享如果破产则丧失一切合伙经营店压力共担策略可能产生分歧加盟连锁店给定经营模式,风险较小部分利润要上交授予特许的经营者creditratingfranchiseagreementfranchisefeewell-establishedadj.brandnamefinancialassistance信用度,信用评级特许协议特许证费用公认的,知名的,得到认可的品牌名称金融支持UsefulWordsandExpressions1.Asasoletrader,youareindependent;youareyourownboss.2.Asafranchisee,yourpromotionalactivities,financialrecords,hiring,serviceprocedure,etc.,arenotincompletecontrolofyourown.3.Inpartnershipyousharerisksandprofitswithyourpartner.4.Youmaydisagreewithyourpartneronstrategy.5.Franchisingenablespeopletobothownabusinessandgethelprunningit.6.Awell-runfranchiseorganizationcanprovideapersonwhohasnevermanagedabusinesswithguidance.7.Franchisorscanprovideabrandname,productsorservices,andfinancialassistance.8.Franchiseeshavetopayfranchisefeesandtheylosesomeindependence.9.Sometimesthetrainingprogramsprovidedbythefranchisorsareweak---toobriefandstaffedbytrainerswhodonothaveinstructionalskill.3.1Reading:WewannaholdyourhandExercise2:Thetablebelowliststhingstorememberifyouaresettingupanewbusinesssoletrader.Readthearticleandcompletetheright-handcolumn.3.1Reading:WewannaholdyourhandExercise3:Nowreadaboutanothersmallbusiness.Completethetextwiththeunderlinedwordsinboldfromthearticleonfranchisingonpage26.1launch。launch做及物动词,表示“开办、创办”的意思时,后面宾语可加“company,enterprise,store”等。例如:launchacompany;launchanewenterprise2charge。charge表示“征收,收费”的意思时,后面可跟表示钱款的词语,也可跟被收费的对象。例如charge£9.95pertag;Thishotelchargedme£50foraroomforanight.。3fee。subscriptionfee上网查询费用,点卡费。与fee搭配的词组:tuitionfeeKeyandAnalysis4growth。与growth搭配的词组:ahugegrowthinorders5concept。与concept搭配的词组:asimpleconcept6branchout。含有branchout的词组:branchoutintostickersKeyandAnalysisTopicanalysis:Tagsthatcanendmiseryoflostluggage告别行李丢失之苦的神奇标签1securetagswhichtravelersattachtotheirluggage旅行者贴在行李上的安全标签。secure安全的;例如:Pleasemakethewindowsecurebeforeyouleave.2activatethetagonline在网络上激活标签。3logonto…登录,上网。如:logontotheinternetwithoutcables;Anyonecanlogontothecomputer.KeyPoints3.1Listening:AdviceonfranchisesExercise4:Listentoatrainerdoingaseminaronbeinganentrepreneur.Whatadvicedoesthetrainergive?1关键信息…it’simportantwhenyouarethinkingofbecomingafranchiseetobesomeonewho….接着从反面强调这一观点Entrepreneuerstendtobepeople…,soifyoudon’tlikedoingwhatotherpeoplewant,thenfranchisingisn’tforyou.2关键信息…makesurethatthebrandisstrongandthatit’ssomethingyouareinterestedin.3关键信息…Youstillneedstart-upcapital.其他信息还有:money,aslowasfivethousandpounds,ashighastwohundredandthirtythousandpounds。KeyandAnalysis3.1Listening:AdviceonfranchisesExercise5:Listenagaintothetalk.Writeinthemissingexpressions.所填写的表达法在口语考试中经常用到:1it’simportantwhen通常用于概括某事的重要性。2Secondly,I’dsay用于承接第一个要点。3forexample用于举例。4alsothink用于补充阐述想法。5Finally,there’s用于阐述最后一个观点。KeyandAnalysis3.1Listening:AdviceonfranchisesExercise6:Workinpairs.Eachofyoupreparesashortone-minutetalkonthetopicsbelow.Usetheideasgivenandaddmoreofyourown.Whenyouareready,givethetalktoyourpartner.ExamSuccessThisisthetaskyouwilldoinPartTwooftheSpeakingTestintheBECVantageexam.口语测试第二部分介绍在BECV口语测试第二部分中,考

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