我国上市公司管理层收购问题的探讨

集美大学硕士学位论文我国OEM企业的战略分析与对策研究姓名：齐慧申请学位级别：硕士专业：国民经济学指导教师：王凤洲20080701IOEM90OEMOEMOEMOEM2005OEMOEMOEMOEMOEMOEMSWOTOEMOEMOEMODMOBMOEMSWOTODM,OBM,IIStudyonChinaOEMEnterprises’StrategicAnalysisandMeasuresAbstractChineseindustrybecomesmoreimportantintheworldbecauseofitsenormousmarketpotentialandlow-costhumanresourcessince1990s,whichattractsmanymultinationalcompaniestobuildfactories.However,Chinesecompaniesalwaysactas“OEM”forothersunderthissituation,mostofourcompaniesaremiddleandlackoftechnologyandself-brands,whicharerestrictedbytheothersideunderOEM.ThesixteenthCommunistPartyconferenceemphasizedthatinnovationisveryvitaltoscientificdeveloping.Ourimportantgoalistoformsetsofexcellententerpriseswhichnotonlyhaveself-knowledgerightsbutalsohaveself-brandsandobviousinternationalcompetition,andthisisnotimetodelay.Firstly,thispaperlooksbackandreviewspreviousresearchesaboutOEM,thenanalyzesourOEMcompanies’developmentandsumsupitscharactersfromtheviewofindustry,onthesametime,generalizingcharactersofOEMenterprisesinAmericanandJapanaswellasusesforreference.Inthefifthpart,analyzingourOEMenterprises’strengths,weaknesses,opportunitiesandtreatssystematicallywithSWOT,onthisconditionputtingforwardourOEMenterprises’strategicmeasureswhicharetocooperatewithOEMbrandcompaniesinordertoimproveourOEMcompanies’competition,thendeveloptoODMorOBM.Keywords:OEMenterprises,SWOT,ODM,OBM,StrategicallianceOEM11.12080OEMOEM2020GDP2.56030OEMOEMOEMOEM1.2OEMOEMOEM2OEMOEMOEMOEMOEMOEMOEMOEM1.3OEMOEMOEMOEMOEMOEMOEMOEMSWOTOEMOEMODMOBM11111.4OEMOEMOEMOEMSWOTOEMOEMOEMODMOBMOEM3OEMOEMSWOTOEMSWOT1.5OEM(OriginalEquipmentManufacturer)OEM:OEMOEMOEMODM(OriginalDesignManufacturer)OBM(OwnBrandManufacturing)OBMOEMOEM42.1OEMOEMOEMOEMHobday[39]1995OEMODMOBMOEMODMODMOBMGereffi[40][41]1999a1999bOEMODMOBMGereffiBair[42]2001OEMODMDMSEMSSturgeonLee[43]2001OEMODMDMSEMSChikashi[44]2003PCPCOEMODMOBMPCOEMOEMOEMOEMODMOBMOEMOEMOEM2.2OEMOEMOEMOEMOEMOEMOEM5OEMOEMOEMOEMOEMOEMOEMOEMOEMOEM[9]OEM[10]OEM/OBM[11][12]OEMOEM[13]:(OEM)[14](OEM)[15]OEMOEMOEMOEMOEMOEMOEMOEMOEM6[16]OEMOEM[17]ODMOBMSMARTSOEMOEMOEMOEMOEMOEMOEM1OEMABCABOEM2OEM1[18]OEMOEM[19]OEMOEM1OEM2003.12OEM7OEMOEMOEMOEM[20]OEMOEMOEMOEMOEMOEMOEMOEM[21]OEMOEMOEMOEMOEMOEM8OEM3.1OEM3.1.1OEMOEM(OriginalEquipmentManufacturer)2020OEMOEMOEMOEMOEMOEMOEMOEMOEM1OEMOEMOEMOEM2OEMOEMOEMOEMOEMOEMOEMOEMOEMOEMOEM3OEMOEMOEMOEMOEMOEM:OEMOEMOEMOEMOEMOEMOEM93.1.2OEMOEM,OEM,,,OEMOEMOEMOEMOEM,OEM3.2OEMOEM2080208080OEM2080OEMMadeinChinaOEMOEMOEMOEMOEM10OEM20802090OEMOEMOEMOEMOEMOEMOEM2090OEMOEM20OEMOEMOEMOEMOEM3.3OEM3.3.1OEMOEMOEMIC()OEMITOEM313.3.1.17580003003200565,887,811200676,940,673,00020071-8OEM1158,912,244,0001,048,317,00020071-8231OEMOEMGEDVDTCLTCLNECDELLHPITPCIBMTCLCKBossPoloJeansNikeAdidasReebokSeviPOLO3-2220062006.3OEM123-2OEMOEM3010090200557.938.142535.8723.627.59533132163.620300-12351420-30133430040201010004500520320062006420052005.1252003OEM131.26000994031322005OEM,80:119.62151.85177.684.74050100150200200420052006200740.52%28.74%1.86%2.02%2.20%24.65%0.00%10.00%20.00%30.00%40.00%50.00%OEM1450553OEM20001231198510732220708090OEM3.3.1.22416303-3OEMOEMOEM75OEMOEM15GEGE90OEMOEMOEM90OEMOEMOEM3-32001200720011341.611351.262333.644093.7020021595.761598.873135.115155.0020031964.462242.564820.866541.4020042533.413007.596390.337431.8320053035.522987.066764.578283.2220063011.73530.96849.48375.420073428.94397.18014.38433.03420001980.01482492.0327.81.73200124182226616.83.242002886.39283255.9122.31.262003126142.3438234.61.222004172937.15933.6935.41.0520052085.4829.5762028.41.0420062448.6917.429687.527.10.642006OEM163467OEMOEMOEMOEMOEM3.3.1.3ITITITOEMERPEnterpriseResourcePlanningCRMCustomerRelationshipManagementITOEMITIT88520ITOEM17280095OEMITPC90OEMOEMITOEMOEMOEMOEMOEMOEMOEMOEMOEMOEMITOEMOEMOEMOEMOEMOEMITITOEM1TITOEM3.3.2OEMOEMOEMOEMOEMPC3.3.2.1OEMOEM1987OEMOEMOEM2090OEM18206070OEMOEM70OEM208090OEMODMOriginalDesignManufacturer,OEMODMOBMOriginalBrandManufacturer3.3.2.2OEMOEMOEMITOEM950EM90OEM8OOEM9O0EM500OEMOEMOEMOEMOEM3.3.2.3OEMValentinoODMOEM19OEM90ITOEMOEMOEMOEMOEMOEMOEM20OEM4.1OEM20506070OEMOEMOEMOEMOEMOEMOEMOEMOEMOEMOEMOEM70OEMOEM70OEMOEMJVC80OEM4057.7JVCOEMOEMOEMOEM20022714080OEM214.21963OEMOEM(NIKE)OEMOEMOEMOEMOEM4.3OEMOEMOEMOEMOEMOEMOEMOEMODMOEMOEMOEM22OEMODMOEMOEMOEMOEMOEMOEMOEMOEM21OEM23OEMSWOT5.1SWOTSWOTSWOTS(Strengths)W(Weaknesses)O(Opportunities)T(Threats)SWOTOEMOEM515.2OEMSWOT5.2.1OEMOEMOEMOEMOEMOEMOEMOEM5.2.2OEMOEMOEMOEMOEMOEMOEM24200411OEM20052.68.320007.420001/33OEMOEMOEM5.2.3OEMOEMOEMOEMOEMOEMOEMOEMISO9000ISO14000OEMOEMOEMOEMOEMOEMOEM25OEMOEMTCL600EMOEM0EMOEMWTOWTO20302090OEM5.2.4OEMOEMOEMOEMOEMOEMOEMOEMOEMOEMOEMOEMOEMOEM26OEMOEMOEMOEMOEM,,OEM2005OEM,OEMOEM51OEMSWOT1.2.1.2.3.41.2.OEM3.4.1.2.3.4OEMOEM27OEM6.1OEMOEM6.1.1OEMOEMOEMOEMOEMOEMOEMOEM6.1.2OEMOEMOEMOEMOEMOEMOEMOEMOEMOEMOEMOEM6.1.3OEMOEM,OEMOEMOEMOEMOEM286.1.4OEMOEMOEMOEM6.2OEM6.2.1OEM2080OEMOEMOEMOEMOEMOEMOEMOEMOEM296.2.2OEMOEMOEMOEMODMOBMOEM6.2.2.1OEMOEMOEMOEMOEM6161OEM6.2.2.2OEMOEMOEMR&DOEMOEMOEMOEM306262OEM63OEM6.2.2.3OEMOEM31OEM636.3OEMOEMODMODMOriginalDesignManufacturerOEMODMOEMOE