商务英语邮件写作

HowtoWriteanEmailIntroduction•WhatisaGoodBusinessEmail?•Agoodbusinessemailisonethatcanclearly&effectivelydeliveryourintention,meaning,background/orreason.永远牢记商业书信不是在写情书，应该明确地点明你的来意。客套话能省即省。Whyaregoodbusinesswritingskillsimportant?1.Customersseeyourwritingmorethantheyseeyou.2.Goodwritingskillsshowthatyoureallycare.3.Goodwritingskillscontributemoreforcefullytoarguments/persuasion/selling.4.Goodwritingskillsreduceriskoflosingacustomerordamagingacustomerrelationship,andfostergoodrelationshipswithcolleagues.许多原地的客户虽然通了无数的Email，但彼此可能未曾谋面。因此一份合宜的商业书信不但可以帮助你建立正面的形象，也可以避免因语言隔阂造成争端而上级与客户间的友好关系。Ifyouwanttoincludeseveralpeople,puttheextraemailaddresseshere.Ifyouwanttoincludeseveralpeople,puttheextraemailaddresseshere.DearProfessorWeishaar,MynameisLeeHana,andItakeyourEnglishReadingandWritingclassonMondayandWednesday.Ihaveaquestionaboutourrecentassignment.AsIunderstand,thetaskistowriteanappropriateemail.IsitalrightifIchoosethetopic?I’dliketowriteanemailtosaythankyoutomyEnglishDiscussionandPresentationprofessorbecauseshehelpedmesomuch.Ilookforwardtoyourresponse.Regards,LeeHana商务英语电子邮件写作应遵循的5C原则：Correctness正确Conciseness简明Completeness完整Clearness清晰Courtesy谦恭常见的商务英语电子邮件：①写信人Email地址、收信人Email地址、抄送收信人Email地址、密送收信人Email地址。②主题③称呼、开头、正文、结尾句。④礼貌结束语。⑤写信人全名、写信人职务及所属部门、地址、电话号码、传真等。•常见的商务英语电子邮件包括以下五部分：•①写信人、收信人、抄送收信人、密送收信人的Email地址。②主题。③称呼、开头、正文、结尾句。④礼貌结束语。⑤写信人全名、写信人职务及所属部门、地址、电话号码、传真等。•商务信件中要特别注意称呼的礼貌得体。如不知对方姓名只知头衔，可用Dear+Title作为称呼或DearSir/Sirs,DearMadam/Madams,DearSirorMadam；如只知对方姓名不知性别，可用Dear+全名；如邮件为一封通函，则用DearAll作为邮件称呼。•正文应结构清楚，便于阅读，如内容较长，可使用小标题、小段落、星号、下划线等方式使邮件眉目清楚、一目了然。一般包括三部分：•第一部分是开头，需要开门见山地说明写信的原因和目的。如果是回信，还要说明何时收到对方关于什么内容的信。•第二部分是信的核心和主要内容，把开头提出的问题进行充分的说明和解释。•第三部分是信的结尾，通常以礼貌的祝福或者愿望来结束。•注：齐头式结构，在商务英语中比较流行。因此整篇邮件顶头写，前端不需空格。•DearMr.xx/Mrs.xx/Sir/Madam/all，•正文•BestRegards,/YoursSincerely,•XXX商务英语电子邮件的基本格式ExampleDearDavidandSteve,----------（Salutation）Goodafternoon.OnMay10,2010,araidactionagainstthistargetwasconducted.Onsite,totally77boxesand7200metersUTPCableswereseized.Pleaseprovideuswithverificationreportandpricecertificate.Sampleswouldbesenttoyousoon.Thankyou.Shouldyouhaveanycommentsorsuggestions,pleasecontactusatanytime.BestRegards,-----------（ComplimentaryClose）Sincerelyyours,Yourstruly,BestwishesPiggyZhu--------------（Signature）=========================ShanghaiGreRoyalt&Co.,2505,UniversalMansion168YuYuanLu,Shanghai200040Tel.:[phone]fax.:[phone]pleasevisit（Salutation）Goodafternoon.OnMay10,2010,araidactionagainstthistargetwasconducted.Onsite,totally77boxesand7200metersUTPCableswereseized.Pleaseprovideuswithverificationreportandpricecertificate.Sampleswouldbesenttoyousoon.Thankyou.Shouldyouhaveanycommentsorsuggestions,pleasecontactusatanytime.BestRegards,-----------（ComplimentaryClose）PiggyZhu--------------（Signature）=========================ShanghaiGreRoyalt&Co.,2505,UniversalMansion168YuYuanLu,Shanghai200040Tel.:[phone]fax.:[phone]pleasevisit例：Hi,①I'msorryaboutthis.②Now,wehavebeenclearabouttheproblemaboutoursystem.③Thereisanewcolleaguejoiningourteam,andhewillarrangeforcheckingthesystem.④Becauseheisbusywithanotherrequirementnow,hewillgiveustheoptimalplanafterfinishingthatone.Regards!原文整片邮件的格式（称呼、落款等）不规范，英文书信中标点后面必须空一格。①语句不完整，this指什么？②同一个句子中连续出现2个about，重复。后一个应该为of，表示从属关系。③④语句表达不合理，在发信方对于出现的问题十分焦急的情况下应告知对方承诺解决的时间以及相应的计划等，不能用责任人不在或没有时间来推脱。问题点DearMr.XXX,I‘msorryabouttheproblemofoursystem.Isincerelyapologizeforitandwe’lltryourbesttosolvetheprobleminaweek.（此处可加上具体的解决方案）Pleasecontactmeifyouhaveanyquestion.BestRegards，XXX修改稿•UsetheRightGreeting:使用正确的称呼。尽管用”Hey”作为写给朋友的电子邮件开场白没有任何问题，但最好不要用这种方式给潜在的商务伙伴写信。另一方面，使用非常正式的传统开场白。”DearSir”也已经过时了，最好写成DearMr./Ms.后跟那个人的姓氏。同事之间，通常可直呼其名，如DearJohn。•KeepitShortandClear:使邮件简洁明了。有些情况下可能需要用华丽的词藻和复杂的句式来彰显你的聪明才智。而在用英语写邮件时，清晰、有条理的方式才是最佳选择。在邮件的第一段清楚表明写信的目的，保证每段中都有代表核心观点的中心句。使用类似“first,second,next,andfinally”的词引导读者你所要表述的每一个观点。可以用Ifyouhaveanyotherquestionspleasefeelfreetocontactme.来结束邮件，可以为对方创造进一步交流的前提。•Bepoliteandtactful:懂得谦逊和准确传达信息的重要性。Iwant.之类的词能避免则避免出现，相比之下，Iwouldlike显得更尊重对方。又如Iaminterestedin是提出请求建议或寻求意见的好方法。•电子邮件正确结尾：Iamlookingforwardtoyourreply,Thankyou,或者Sincerely都是给收信人留下好印象的结尾方式。E-mailWritingSalutation•Mr./Mrs./Miss/Ms.•Lastname/familyname/surname•firstname/givenname•Dear/Hi•Sir/Madam•DearSir/Madam•TowhomitmayconcernReferenceforBeginning•withreferencetoyourjobpostontheinternet,•regardingyourletterofJuly10,•aboutyourphonecalltoday,•ThankyouforyourletterofAugust5,ReasonsforWriting•Iamwritingtoinquireabout...•Iwanttoclarifythedetails...•Iwouldliketoconfirm...•Isuggestthatweshouldsetupameeting...•Attachedpleasefindtheagenda...RequestforAction•Wewouldbegratefulifyoucould•Iwouldappreciateifyoucan•Pleasemakesureyoucan•Couldyoupleaseletmeknowwhatyouthink?•Pleasesentitbacktomebytomorrow.ClosingRemarks•Thankyouforyourhelp•Pleasecontactusagainifwecanhelp.•ifthereareanyproblems,please...•Ilookforwardto...hearingfromyousoon.meetingyounextTuesday.seeingyounextThursay.PoliteClosing•Yoursincerely•Sincerely,•Bestwishes,•Bestregards,•Reg