旅游商务英语unit1-tourism-the-sunshine-industry

TourismBusinessEnglish课程介绍旅游商务英语大学英语旅游学概论市场营销旅游资源旅游文化旅行社管理线路设计01ReservationTourbooking;givingsuggestions02Welcomewelcomespeech;TravelRoute03Onthewayonthewayintroduction;itinerary04AtthetouristattractionMountTai05Otherservicesmeetingservice;shoppingservice06Dealwithcomplaintsreplytoguest'scomplaintSpeakingandWriting0102Toutism:thesunshineindustryTheForbiddenCity0304TheSummerPalaceWhypeopletravel0506Eco-tourismdevelopmentinShangri-LaHongkong-theshoppingparadise0708IMCETourismThecustomerisalwaysright09HistoryoftraditonalChineseFestivalsReading•寻找一个合伙人平时成绩出勤课堂表现小组任务20%作业成绩2次课后作业10%期末考试闭卷考试：翻译、单选、问答、阅读理解、写作等。70%100%考核要求小组任务•小组成员4-6人，提交PPT，陈述时间10-15分钟•任务选题：1.EthnicTourism民俗旅游P722.CulturalTourism文化旅游P733.HistoricalTourism历史旅游P744.EnvironmentalTourism环境旅游P745.EntertainmentorSensualIndulgentTourism娱乐休闲游P756.Shoppingservice购物P1007.DoubleNinthFestival重阳节P1798.DragonBoatFestival端午节P1829.OthertraditionalChineseFestivals第14周12月4日第7周10月16日第10周11月6日UnitoneSpeaking•agencygivingsuggestion•travelreservationReading•Tourism---thesunshineindustryLearningobjectives•understandwhatandhowtogivetravelinformation;•masterthebasicwordsandexpressionsabouttravelinformation;•beabletodescribethedevelopmentoftourism;1Speaking•AgencyGivingSuggestion•TravelReservationPartAgencyGivingSuggestion-P162•timeanddateHowlongisyourvacation?•numberForhowmanypeople?•preferenceWheredoyouwanttogo?Whatkindoftourdoyouhaveinyourmind?Isthereanythingyou’dliketoseeparticularly?•specialrequestIsuggest/recommendyoutogoto...How/Whataboutvisiting...I'msureyouwillbeinterestedin...•PriceWhatinformationdoyouneedbeforegivingadvice?words•setup•scenicspots名胜•sightseeing观光、游览•theGreatWall•theSummerPalace•thePalaceMuseum•the17-ArchBridge•short-termtour•long-distancetourAgencyGivingSuggestion-P162TravelReservation-P1•Confirmationtimeanddate,number,destination,accommodation住宿,catering餐饮,transportation,name,phonenumber,payment,moredetails...•Paymentdiscount,specialrate,comlimentaryrateAFITHolidayBooking-P1words•FIT散客:fullyindependenttraveler•theSilkRoad丝绸之路•tourguide导游•specialprice特价•deposit押金；保证金sentences•WhatcanIdoforyou?•Howmanyplaceswillwevisit?•Wherewillwestayforthenights?•What'sthepriceforthistravelpackage?•CanIgetadiscount?•I'mgladtobeofhelp.AGroupTravelReservation-P2words•grouptour旅行团•incentivetravel奖励旅游•proposalletter推荐信•limousine[ˈlɪməziːn]豪华轿车•complimentary赠送的sentences•CanIhelpyou?•We'dbegladtohelpyou.•MayIhavethenameofthegroup,sir?•Forhowmanypeople?•MayIhaveyournameandphonenumber?•Willthecompanypayallthecharges?•We'realwaysatyourservice.PreviewofnextweekTourism---theSunshineIndustry•Thedefinitionoftourist.•Purposeoftravel.•Thedifferencebetweenrecreationalandbusinesstravlers?•MajorComponentsoftheTourismIndustry.2PartReading•Tourism---theSunshineIndustry全域旅游旅游+厕所革命•WTO测算显示，中国旅游产业对国民经济综合贡献和社会就业综合贡献均超过10%；•国家旅游局数据中心测算，过去三年，我国旅游综合最终消费占同期国民经济最终消费总额的比重超过14%；•2017年，我国人均出游已达3.7次；•我国连续多年保持世界第一大出境旅游客源国和全球第四大入境旅游接待国地位；•2017年9月12日，由中国发起成立第一个全球性、综合性、非政府、非营利世界旅游组织——世界旅游联盟（WorldTourismAlliance简称WTA）•pillarindustry支柱产业；nationaleconomy国民经济幸福产业邮轮旅游康养旅游大众旅游旅游外交工业旅游旅游扶贫TourismandTouristsinProfile简介，概述1.Thedefinitionoftourist.2.Whytheytravel?3.Thedifferencebetweenrecreationalandbusinesstravelers?TourismandTouristsinProfileSometimesitseemsasthoughanewresortareaspringsupeveryday.TheshoresoftheMedierraneanandCaribbeanSeasandthePacificcoastlinesofMexico,Florida,andHawaiiareonlyafewoftheareasthathavebeenintensivelydeveloped.TourismandTouristsinProfileAtouristisusuallydefinedasapersonwhoisvisitingsomeplaceotherthanhisusualresidenceformorethan24hours.Atouristisdistinguishedbythelengthofhistripfromanexcursionist,whoisawayfromhisusualresidenceforlessthan24hours,oratmostaweekend.excursion[ɪkˈskɜːʃn]远足，短途旅行ThedefinitionoftouristTourismandTouristsinProfileWhytheytravel?•recreationorpleasure•health•visitfriendsorrelatives•educate•onbusinessAbonusorrewardisgiven,forexample,toasalesmanwhohasexceededhisquota[ˈkwəʊtə]配额.Manypeopleamongthosetravelingonbusinessoftencombinepleasurewiththeirwork.Theyalsousethesametransportation交通，accommodations住宿,andcateringfacilities餐饮设施asholidaytourists.TourismandTouristsinProfileThedifferencebetweenrecreationalandbusinesstravlers?Therecreationaltravelersrespondtoagreaterdegreetolowerfaresandotherinducementsinpricingandselectingthedestinationfortheirtrips.Inatechnicalphrase,theymakeupapriceelasticmarket.Thebusinessgroups,ontheotherhand,makeupapriceofinelasticmarket.引诱;刺激;诱因价格弹性市场；价格敏感TheEvolutionofModernTourism•Industrialization•rapidandinexpensivetransportation•time•disposableincome可自由支配收入18世纪60年代19世纪中期英国人瓦特发明蒸汽机第一次革命美国人爱迪生发明电灯德国西门子制成发电机美国人贝尔发明了电话第二次革命原子能、电子计算机、空间技术和生物工程第三次革命以人工智能，机器人技术，虚拟现实，量子信息技术，可控核聚变、清洁能源以及生物技术为技术突破口兴起地:中国、美、德、日等科技大国第四次革命20世纪中期NOW•multipliereffect乘数效应•durablegoods耐用品；consumable易耗品•labor-intensive劳动密集型的•serviceindustry服务业•intangibleproducts无形产品TourisminDevelopingCountries•ArtificialIntelligence人工智能•UnmannedTechnology无人技术MajorComponentsoftheSunshineIndustryThetourismindustrycanbecategorizedthefollowingsectors:accommodationandcatering,transport,travel