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ESSENTIALMANAGER’SMANUAL(EMM)INTRODUCTION•MANAGEMENTANDCHANGETheworld-widesuccessofEssentialMamager’sManualhasshownthatitspracticalcontentanduniquepresentationareawinningformulainfulfillingitspromise:todevelopgoodmanagersandenablethegoodtobecomeoutstanding.Managementisnottheoreticalbutpragmatic.Itisabouthelpingpeople–includingyou–toachievetheirgoalsinthebestpossibleway.Managementprocessesandtechniquesareinvaluabletoolstohelpbothindividualsandorganizationstoprogress.Developingyourskillsinaparticularareawillnotjusthelpyouwiththetaskinhand,butwillmakeyouabettermanagerinthelongerterm.Goodmanagementpracticeprovidesthetechniquestomanagechange.ESSENTIALMANAGER’SMANUAL(EMM)INTRODUCTION•MANAGEMENTANDCHANGEThisisparticularlyimportanttoday,whentechnologyisdevelopingsofast.Eventhetechnologyofmanagementitselfhashadtoadapttomeetnewchallenges,forexample,howtoexploitthegoldenopportunitiesoftheInternet.Buttheabilitytomanagechangewellisnecessaryforotherreasons:organizations,andconsequentlyjobs,arechangingandbeingchangedmoreoftenandmoreradicallythaneverbeforeascompaniesmergeanddemerge,gopublicorreturntoprivateownership,defendnationalstrengthsorgoglobal–orboth.Itisimportanttounderstandthatchangeisnotanenemyora“problem”.ESSENTIALMANAGER’SMANUAL(EMM)INTRODUCTION•MANAGEMENTANDCHANGEItisimportanttounderstandthatchangeisnotanenemyora“problem”.Inthepast,managersoftentalkedasiftheirworkinvolveddealingwithonedifficultyafteranother.Todaytheymaytalkmoresensiblyabout“issues”.Butastrongerwordstillis“opportunity”.Timesofchangepresentanabundanceofchoicesandchances.Theonly“problem”iswhichtopick.Aboveall,todayistheageofthe“knowledgeworker”,wherepeopleprimarilyworkwithinformationandwealthisbasedonknowledgeandtheabilitytoputthatknowledgetogooduse,ratherthanontheownershipoflandorcapital.Knowledgeisinformation.Andtop-classmanagementistheuseofthebestinformationtowinthebestresults.ESSENTIALMANAGER’SMANUAL(EMM)INTRODUCTION•MANAGEMENTINPRACTICEThebasicsofeffectivemanagementnevervary:themanagerneedstoknowwhattodo,learnhowtodoit,andthen–doit.ThethreestepswereoriginallysetoutbymanagementguruPeterDrucker,anditisthefinalone–doingit–thatcausesmostofthetrouble.Just“doing”isnotenough:youmustactpurposefullytoturnknowledge–the“what”andthe“how”–intosuccessfulpractice.Thesedays,there’snoreasonwhyalackofknowledgeandknow-howshouldstopyouachievingthebestpossibleresults.Everyaspectofmanagementhadbeenstudiedinordertofindbettertechniquesthatareeasiertomaster,easiertoapply,andeasiertoteachandlearn.ESSENTIALMANAGER’SMANUAL(EMM)INTRODUCTION•MANAGEMENTINPRACTICETakecommunication.Wenowknow,forexample,theimportanceandvalueofnon-verbalcommunicationandthecontributionthatlisteningmakestosuccessfulcommunicating–listeningtootherpeople’swords,notyourown.Anotherareathathasadvancedgreatlyistheunderstandingofhowandwhymotivatedpeopleworkattheirbest.Weknownowthatinvolvementanddelegationarethekeystomotivation.Forexample,weknowthatthebestwaytomakedecisionsistoinvolveeveryoneaffectedbythedecisioninthedecision-makingprocess.Wealsoknowthattheeffectiveimplementationofadecisiondependsonthequalityofdelegationandteamworkrightdowntheline.ESSENTIALMANAGER’SMANUAL(EMM)INTRODUCTION•MANAGEMENTINPRACTICESuccessfulleadershipwhendelegatingandmanagingteamsrequirestrustonbothsides–andleadingrolescanbesharedamongthemembersoftheteam.Asinglethemeunitesallareasofmanagement.Thethemeispeople!Asuccessfuloutcomeisalwaysdependentongettingthebestfromthemenandwomenwithwhomyouwork.Once,workingwithotherswasthoughttoinvolvethesingledisciplineoforderandobey–orcommandandcontrol.However,inthe21stcenturythatsystemisoutdated:itisinitiative,ratherthanobedience,thatmustbeencouraged.Theabilitytosucceedinalltheseareasrestsonyourpersonalskill-set.ESSENTIALMANAGER’SMANUAL(EMM)INTRODUCTION•MANAGEMENTINPRACTICEDevelopingyourskillsisnotjustsomethinginstilledbyyouremployerthroughtheoccasionalcourse.Rather,goodmanagersarekeenself-improversthroughouttheircareers–theneedfornewknowledgeandskillsdoesnotdisappearwithseniority.Usingmanagementskillseffectivelyisalwayssatisfying.Whetheritiscommunicatingone-to-oneorbeforeanaudience,negotiatingadeal,ordeliveringareport,theexperienceofdoingthingswellwithexcellentresultsmakesthewholeeffortdeeplyrewarding.Personalmanagementskillsareportable;youcantakethemwithyouwhereverandwheneveropportunityknocks.Theyareteachabletoo–notjusttoyou,butalsotothosewhoyoumanage.ESSENTIALMANAGER’SMANUAL(EMM)INTRODUCTION•DEVELOPINGYOURSKILLSEssentialManager’sManualisacomprehensiveguidetotheworkingknowledgeofmanagementandprovidesafullrangeofthetechniquesandapproachesthatwillhelpyoutoachievethebestresults.Ittellsyouwhatyouneedtoknowinordertounderstandwhythemanagementessentialsareessentialandhowtoexploittheirbenefits,bothforyouandforyourorganization.Thebook’suniquelayoutpresentsthe“Know,Learn,Do”processinafullyaccessible,action-orientedformatthatembodiesrevolutionaryadvanceonthetraditionaltextbook.Itspositiveadviceapplieswhereveryourcareerhasledyousofarandprepareyouforfurtherasvancement.ESSENTIALMANAGER’SMANUAL(EMM)INTROD