日历创意设计研究

硕士专业学位论文论文题目日历创意设计研究研究生姓名朱桂兰指导教师姓名王言升专业名称艺术设计研究方向平面设计及其理论研究论文提交日期2015年3月日历创意设计研究中文摘要I日历创意设计研究中文摘要日历作为纪年的工具之一，被广泛应用于生活中。人们通过日历来了解年份、日期以及中国传统文化。现代日历以古代历法为发展背景，在继承传统的基础上更多地融入了现代的设计元素。本文主要论述日历的创意设计。首先梳理了历的相关概念，就日历的起源发展和历的分类等进行了详尽地论述；然后阐述了在经济飞速发展的现代社会日历创意设计的目的以及它的表现特征。本文主要从五大方面来阐述日记设计的创意所在，它们分别是设计的主题、材质的运用、基本的元素、多变的形式、制作的工艺，并结合国内外优秀日历设计案例进行分析和学习，从而理论指导实践。关键词：日历、创意、设计作者：朱桂兰指导教师：王言升AbstractCreativeDesignCalendarIICreativeDesignCalendarAbstractAsoneoftheAnnalsofthecalendartool,itiswidelyusedinlife.Peoplecometoknowthroughthecalendaryear,date,andChinesetraditionalculture.Moderncalendarforthedevelopmentoftheancientcalendarbackground,onthebasisoftraditionmoreintegratedintothemoderndesignelements.Thispaperfocusesonthecreativedesignofthecalendar.First,combtheconceptscalendar,thecalendarontheoriginanddevelopment,suchasclassificationcalendarwerediscussedindetail;thenexplainedthepurposeofthesocialcalendarinthemoderndesignoftherapiddevelopmentofthecreativeeconomyanditsperformancecharacteristics.Thisarticlefromthefiveaspectstoelaboratediarywherecreativedesign,theyaredesignedthemes,useofmaterials,thebasicelements,changingtheformoftheproductionprocess,combinedwithexcellentdomesticandinternationalcalendarforanalysisanddesigncasestudy,sothattheoryintopractice.Keywords:calendar,creativity,designWrittenby：ZhuGuilanSupervisedby：WangYansheng目录引言....................................................................................................................................1一、课题背景及意义.....................................................................................................1二、国内外研究现状.....................................................................................................2三、课题的研究内容与方法.........................................................................................3第一章日历的相关概述....................................................................................................4第一节日历的发展历史..................................................................................................4第二节历的分类..............................................................................................................6一、阳历.........................................................................................................................6二、阴历.........................................................................................................................6三、阴阳历.....................................................................................................................7第三节历的类型..............................................................................................................7一、按时间分.................................................................................................................7二、按形式分.................................................................................................................8三、按用途分.................................................................................................................9第二章创意日历设计的目的和特征..............................................................................10第一节创意日历设计的目的........................................................................................10一、继承中华传统文化...............................................................................................10二、提高日历的审美情趣...........................................................................................10三、产品设计更加多元化...........................................................................................10四、提高日历本身的艺术价值...................................................................................11第二节创意日历设计的特征........................................................................................11一、独特性...................................................................................................................11二、互动性...................................................................................................................11三、趣味性...................................................................................................................13四、艺术性...................................................................................................................13第三章日历设计中“创意”的体现..............................................................................14第一节日历设计的主题创意........................................................................................14一、日历设计主题的选择...........................................................................................14二、日历设计主题的表现...........................................................................................16第二节日历设计的材质运用创意................................................................................17一、纸质材料的运用...................................................................................................18二、个性材料的运用...................................................................................................19三、高科技材料的运用.................................................................................