HND国际营销导论

IndividualReportInternationalMarketing:AnintroductionOutcome1and2CandidateName:CandidateClass:CandidateSCN:2Tableofcontents1Introduction.......................................................................................................................32Findings.............................................................................................................................32.1ExplainWildhorseAutomobileenteringinternationalmarketsreasons..........................32.2TwosourcesofinformationthatWildhorseAutomobile..................................................42.3Keyopportunitiesandthreatsassociatedwithentryinternationalmarket......................52.4WildhorseAutomobilewouldusetoselectwhichmarketstoenter..................................72.5ThemodesofmarketentryavailabletoWildhoresAutomobile.......................................82.6ThemostappropriatemethodforWildhorseAutomobiletoentrymarket错误!未定义书签。3Conclusion.......................................................................................................................124Reference.........................................................................................................................1331IntroductionThisreportdescribestheWildhorseAutomobiletoentertheoverseasmarket.Thisreportconsistsofsixparts.Reportedthecontentsofthepackagewildhorsewhyentertheinternationalmarket.Wildhorsecompanyidentifiedtwomarketstoenterthesourceofinformation.Ofthewildhorses.Whatmethodsofautomobilecompaniestoentertheoverseasmarket.Selecttheappropriatemethodstoentertheoverseasmarketandevaluatethecriteriayouuseinmarketing.Wildhorsecarcompanieschoosetherightwaytoentertheoverseasmarket.Thewildhorseofthecartoassessthestandardofyourmarketinginthemarket.2Findings2.1ExplainWildhorseAutomobileenteringinternationalmarketsreasonsInternationalmarketingistheapplicationofmarketingprinciplesinmorethanonecountry,bycompaniesoverseasoracrossnationalborders.Internationalmarketingisbasedonanextensionofacompany’slocalmarketingstrategy,withspecialattentionpaidtomarketingidentification,targeting,anddecisionsinternationally.China'sproductioncostsrise,thepriceoftheWildhorseAutomobile’scarpriceswillleadtoadeclineinsales.Therefore,thewildhorsecarcompaniesshouldlookfortheproductionoflow-costoverseascountries.Nationalpolicyrestrictionsonthecountry'sresources.Companyrespondstothegovernment'spolicy.SoWildhorseAutomobilecompanytobuildfactoriesinoverseascountries.TheWildhorseAutomobilecompanyproductsduetoecologicalcausesofpoorsales.4Ecologicalfactorsinfluencetheproductionefficiencyofthecompany.Socompany'sproductsaresoldoverseas.TheWildhorseAutomobileCompanyinordertocompetewithrivals.WildhorseAutomobileCompanytoincreasetheshareofoverseasmarketsandenhancethecompany'sinfluence.WildhorseAutomobileCompanytoexpandoverseasmarkets.2.2TwosourcesofinformationthatWildhorseAutomobileCompanyresearchmethodsincludeprimaryresearchandsecondaryresearch.Companiescanusesecondaryresearchwaystogatherinformation.Theadvantagesofsecondaryresearchincludesconvenientsavemoneyandresearchstaffdonotneedtohavetoomuchexperience.Butsecondlyresearchinformationwithuncertainty.Companiescanbeusedthroughtwointernationalorganizationstodosecondaryresearch.TheEuropeanUnionwasfoundedinNovember1,1993.EUtosetupBrussels.EUofficialwebsite:Europa.euTheEU'saimistheestablishmentofinternalbordersbyaspace,strengthencoordinationtodevelopandestablishtheeventualintroductionofaunifiedcurrencyEconomicandMonetaryUnioneconomic,social,andpromotebalancedeconomicandsocialdevelopmentofMemberStatesthroughtheimplementationoftheCommonForeignandSecurityPolicy.EUcaremissionshasstrictcriteria.EuropeanEmissionsDirectivecertificationstandsfornon-roadmobilemachineryemissionscertification,theEnglishtranslationofEmissionsFromNon-roadMobileMachinery,referredtoasNRMM.China'sautoexportstoEuropeneedtoreduceautomobileexhaustemissions.China'sautoexportsemissionsmustcomplywithEUvehicleemissionstandards5InternationalOrganizationforStandardizationbecalledforshortisISO.ISOwasfoundedin1946.ISOofficialwebsite::topromoteworldwidedevelopmentofstandardizationtofacilitateinternationalexchangeofgoodsandmutualassistanceandtoexpandcooperationinintellectual,scientific,technologicalandeconomicaspects.ISO'sheadquartersinGeneva,Switzerland.ISO/TS16949-2002theInternationalAutomotiveTaskGroup(IATF)inISO9001:2000qualitymanagementsystembasedonthecombinationoftherequirementsoftheinternationalautomotiveindustry,automotiveproduction,enactedin2002,theservicememberorganizationofinternationalqualitysystemrequirementsstandard.China'sautomobilecompaniessupportingplantrequirementsmorestringent,requiringhighquality,butalsorequiresthesuppliertostrictlycontrolcostsandimproveefficiency.TS16949providesaunifiedcandevelopqualitymanagementsystemmodelfortheautomotiveindustry.Chineseautocompaniescontinuetodeepentheimplementationofcontinuousimprovement,strengthendefectprevention,reductionofvariationandwaste,willmakethemanagementsystemmoreoptimized,sothatautocomp