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CompanyIntroduction，Strategy&Culture©Anheuser-BuschInBevAgenda•Anheuser-BuschInBevataGlance•Anhuser-BuschInBevChina•Dream,People,Culture©Anheuser-BuschInBevInessencewhatwedo我们的核心业务是什么MakeandsellGREATbeers制造并销售优质的啤酒The4essentialingredientsofbeer酿造啤酒的四大原料BarleyMalt大麦芽Hops酒花Yeast酵母Water水©Anheuser-BuschInBevABInBevbringstogethersevencenturiesofbrewinghistoryandvalue-creatingconsolidation百威英博集合了七个世纪的啤酒酿造历史和价值创造体系200420084200219871995200420002002©Anheuser-BuschInBevFullyownedoperationsandminoritystakes包括全资拥有的业务和小股份ABInBevin19901990年的百威英博©Anheuser-BuschInBevABInBevtoday今天的百威英博©Anheuser-BuschInBevWithoperationsandlicenseagreementsaroundtheglobe,ABInBevisatrulyglobalbrewer.百威英博在全世界拥有业务，使其成为一家真正的全球性啤酒酿造商。©Anheuser-BuschInBevABInBevataglance百威英博一览•ABInBevistheleadingglobalbrewerandoneoftheworld’stop5consumerproductscompanies百威英博是全球领先的啤酒酿造商，世界五大消费品公司之一•Businessspans30countrieswithno.1or2positioninover20keymarkets业务范围涵盖30个国家，在20多个关键市场中位列行业前列•Combinedannualrevenueof39billionUSD年销售收入达390亿美元•Closeto300brandsincludingourglobalflagshipbrandsBudweiser,StellaArtoisandBeck’s拥有包括百威、时代、贝克等全球知名品牌在内的近300多个啤酒品牌•FourofthetoptensellingbeersintheworldareABInBevbrands世界十大畅销啤酒品牌中，百威英博占据四席•Approximately120000employeesworld-wide在全世界拥有约12万名员工©Anheuser-BuschInBevFortuneWorld’sMostAdmiredCompaniesintheBeverageIndustry《财富》杂志：全球饮料行业最受尊重企业Company公司199719981999200020022003200420052006200720082009Anheuser-Busch安海斯-布希333432111111InBev英博*********652Source:FortuneMagazine;March16,2009,来源：财富杂志;2009年3月16日,:Fortune’sglobalsurveybeganin1997andhasbeenconductedeveryyearsincethenexcept2001.注意:除2001年外，《财富》杂志自1997年开始，每年都在全球范围内进行该项调查。InBevwasnotincludedinFortune’sbeverageindustryrankingspriorto2007.2007年之前，英博啤酒集团不包括在财富杂志饮料行业榜单上。Company公司199719981999200020022003200420052006200720082009Anheuser-Busch安海斯-布希6.526.966.646.437.097.438.098.08.08.177.977.50InBev英博*********4.625.427.21Rankings排名Scores得分©Anheuser-BuschInBevAstrongglobalplatformaffordingaccesstokeybeermarkets强大的全球平台使其进入重要的啤酒市场PrimarilyInBevPrimarilyAnheuser-BuschInBev&Anheuser-Busch#1NorthAmerica#1LatinAmerica#2Asia#2EuropeNote:A-B’sfootprintinMexicoisthrougha50.2%economicinterestinDiblo©Anheuser-BuschInBevABIhasastrongportfolioofbrands百威英博拥有强大的品牌组合NumberofBillionDollarBrandsinTopBrewers024681012141618200.02.04.06.08.010.012.0AnnualEBITDANumberofBillionDollarBrandsAnnualEBITDA–$USBillion©Anheuser-BuschInBevNumberofBillionDollarBrandsinTop10CPGCompanies0510152025300.05.010.015.020.025.0AnnualEBITDANumberofBillionDollarBrandsAnnualEBITDA–$USBillionABIiswellpositionedvs.theTop10CPGs百威英博被定位为世界十大的消费品公司©Anheuser-BuschInBevABInBev’sPortfolio:14Brands1Bn+百威英博的品牌组合:14个品牌价值超过十亿美金Billiondollarbrands价值十亿美金的品牌Euro-USDexchangerate=1.310.39.35.53.23.12.52.42.01.91.81.71.31.11.0BudLightBudweiserGlobalSkolStellaArtoisGlobalBrahma(Brazil)BuschBecksGlobalCassMichelobAntarcticaNaturalLightSedrinQuilmesJupiler©Anheuser-BuschInBevFocusBrands重点品牌•Anheuser-BuschInBevisaportfolioplayer,inthebusinessofbuildingbig,strong,highqualitybrandsforwhichconsumerswillpayapremium.百威英博拥有丰富的品牌组合，致力于为购买力高的消费者提供知名，高品质的品牌。•FocusBrandsareasmallgroupofbig,strongbrandsthatfuelourtoplinegrowth.重点品牌是一组为我们提供高端增长的强势优秀的品牌。•Theyrepresentapprox.65%ofourbeervolumeandtheyabsorbthemajorityofourresourcesandshareofattention.这些品牌贡献了大约65%的销量，我们也为这些品牌投入了绝大部分的资源和精力。•In2008wecontinuedtomakeclearbrandchoices,enablingustoputtherightresourcesbehindourFocusBrands.2008年我们继续大力发展重点品牌，这使得我们能将优质资源正确地分配给重点品牌。•In2008ourFocusbrandconsistentlydeliveredgrowthlevelsaheadoftotalcompany’svolumegrowth–theygrewby2.6%,whileownbeervolumesdecreased-0.3%.2008年重点品牌持续增长，超过全公司的销售增长——他们增长了2.6%，而公司销量减少了0.3%©Anheuser-BuschInBevGlobalFlagshipBrands全球旗舰品牌Builtonvaluesandexperienceswhichappealtoconsumersacrossborders基于吸引全世界消费者的价值和体验•Budweiser®百威®•StellaArtois®时代®•Beck’s®贝克®©Anheuser-BuschInBevAgenda•Anheuser-BuschInBevataGlance•Anhuser-BuschInBevChina•Dream,People,Culture©Anheuser-BuschInBevChinaNotFullyIntegrated中国还在整合中19841998199420042002-20042004-2007©Anheuser-BuschInBev17ABIChinaataGlance百威英博中国一览•32breweriesand2bottlingcenters.61MMHLs32个酿造厂和2个灌装中心，6100万百升。•NetRevenueRMB11Billions.EBITDARMB1.5Billion净收入110亿人民币，EBITDA15亿人民币。•About34,600employeesinChina在中国约34,600名员工•#1Premiumbrandandstrongregionalposition(NE/SE)位居第一的高端啤酒和强势的区域市场地位（东北/东南）©Anheuser-BuschInBev18OverviewofABIChina百威英博中国一览Note:1)BubbleSizerepresentingABISalesVolumebycities注意：1）星号的大小代表百威英博在此城市的销售量大小BeijingTianjinHenansuburbSichuanShaanxiGuangdongFujianZhejiangJiangsuLiaoningHeilongjiangHunanHebeiChongqingAnhuiHenanJiangxiHubeiTaiwanJilinGansuGuizhouYunnanShanxiTibetXinjiangQinghaiNingxiaShandongShandongsuburbShanghaiGuangxiInnerMongoliaABIJVBreweriesX10百威英博合资厂X10ABIBreweriesX24百威英博酿造厂X24©Anheuser-BuschInBev19SalesBUs销售事业部BUCentral华中事业部–CharlesLee李崇伯BUNorth华北事业部–SanYeung杨新章BUSouthwest西南事业部–RicoHo何耀枝BUSoutheast东南事业部–ChenZhihua陈志华©Anheuser-BuschInBevBuiltonvaluesandexperienceswhichappealtoconsumers建立在吸引消