不应禁止面向儿童的广告

整理文档很辛苦,赏杯茶钱您下走!

免费阅读已结束,点击下载阅读编辑剩下 ...

阅读已结束,您可以下载文档离线阅读编辑

资源描述

不应该禁止面向儿童的广告一辩陈述:Webelievethatadvertisingforchildrenshouldnotbebanned.Theexistenceofadvertisementismeaningful,andtheprohibitionofadvertisementisequivalenttodenyingthemeaningofadvertising.Childrenneedtheadvertisementsforthemsothattheycanunderstandandchoosewhattheylikeorwant.Theycanalsolearnaboutsocietythroughadvertisingandimprovetheirjudgmentandself-control.Forbusinesses,therearemanyproductsforchildrenthatneedtobeadvertisedtoraisetheirawareness.Adultsoftendon'thaveagoodunderstandingofthingsthatchildrenreallywant,soadvertisingneedstogeartowardschildren.Besidescommercialadvertisements,therearealsosomepublicserviceadvertisements.Interestingpublicserviceadvertisementsareagoodguideforchildren.Wecan'tdenytheadvantagesofadvertisingtochildrenbecauseofasmallnumberofbadads.Especiallynowinmostcountries,althoughthereisafilmclassification,thereisnorestrictiononadvertising,whichindicatesthatthereisnoneedtorestrictthecrowdforadvertising.Therefore,wedonotbelievethatadvertisementsaimedatchildrenshouldbebanned.我们认为不应禁止为儿童做广告。广告的存在是有意义的,禁止广告等同于否定广告的含义。儿童需要的广告,这样他们就能理解并选择他们喜欢或想要的东西。他们还可以通过广告来了解社会,提高他们的判断力和自制力。对于企业来说,有许多儿童产品需要做广告来提高他们的知名度。成年人往往没有很好的理解孩子真的想要什么,所以广告需要面向儿童。除了商业广告外,还有一些公益广告。有趣的公益广告是孩子们的好向导。我们不能因为有少量的不良广告而否认广告对儿童的好处。特别是现在大多数国家,虽然有电影分类,但对广告没有限制,这表明没有必要限制广告面向的人群。因此,我们认为针对儿童的广告不应禁止。二辩陈述:Advertisementsaimingatchildrenshouldnotbebanned.Toymanufacturersmustbeabletomarkettheirproductstochildren,otherwisetheywouldgooutofbusiness-plusitwouldbeimpossibletoenactthisban.Children'stelevisionadsshouldnotbebannedbecauseit'showchildrenfindnewtoystoplaywith.Also,toymanufacturerswouldgooutofbusinessiftheycouldnotadvertisetochildren.It'salsoimpossibletoimaginethatsuchabancouldbeeffectivelyputinplace.Andit'sdifficulttoarguetheintendedaudienceofmanyadvertisements-hencecreatingaslipperyslopebetweencateringtochildren,adultsorteenagers.Anotherreasonforouropinionisthatchildrenarealsoaveryimportanttargetaudience.Advertisersneedtoreachouttochildren.Ofcourse,advertisementstargetingchildrenaimtopromotetheproductsandservices.Advertisementstargetingchildrenaimtopromotetheproductsandservices,whichcaterforchildren'sneedsandhavenodamagingintentionatall.面向儿童的广告不应该被禁止。玩具制造商必须能够把他们的产品推销给孩子们,否则他们就会失去生意,而且也不可能颁布这一禁令。儿童电视广告不应该被禁止,因为这是孩子们找到新玩具来玩的方法。还有,玩具制造商如果不能向儿童做广告,他们将会失去工作。而且,这样的禁令可能是有效放到位也是无法想象的。而且很难与许多广告的预期观众争论,因此在迎合儿童、成年人和青少年之间造成了一个滑倒的斜坡。我们认为的另一个原因是,孩子也是一个非常重要的目标受众。广告客户需要和孩子们接触。当然,广告针对儿童的目标是推广产品和服务。针对儿童的广告旨在促进产品和服务,以满足儿童的需要,这并没有任何糟糕的意图。三辩陈述:Televisionshouldn'tbebanned,it'salsoeducationalandveryinformative.Wecandonothingifwecopewithoutnews,cannotcatchupwithwhatgoesaroundinsocietyaswell.IunderstandthatitmightbeharmfulforourbodiesjustlikewatchingtoomuchTV,however,tobehonest,everythinghasarisk.Wejustmustcontrolwhattheydoandworkaroundtheproblemsincludingadvertising.Televisionadsdirectedatchildrenshouldnotbebanned.Whatisneededismoremedialiteracyeducation.Childrenneedtoknowthattheyarebeingbombardedbymessages(bothgoodandbad)everyday.TheyneedtobetaughthowtodiscernthesemessagesfromaveryearlyageandtodecidehowtoreacttothemessagesbasedoncontentANDcontroller.Iunderstandthatcertainads,forexampleforfood,areatemptation,butitisuptotheparenttoteachthechildcorrectly.电视不应该被禁止,它也有教育意义和信息性。如果我们没有获取新闻,我们什么都做不了,也跟不上周围的社会。我明白它可能会对我们的身体造成损伤,就像看太多电视一样。然而,说实话,一切都有风险,我们只是必须控制他们并解决问题,包括广告。针对儿童的电视广告不应被禁止。需要的是更多的媒体素养教育。孩子们需要知道他们每天都被信息(好坏)所轰炸。他们需要学会如何从很早的年龄辨别这些信息,并决定如何根据内容和控制器对消息做出反应。我知道某些广告,例如食物,是一种诱惑,但家长要正确地教导孩子。四辩陈述:Thereshouldnotbeabanonadsforchildrenbecauseitistheparent'sjobtoteachtheirchildren.Moreandmoreissueswithchildrenarebeingblamedonexternalthings.Noonereallylooksattheheartofthematterinthatitistheparent'sjobtoraiseandeducatetheirchildren.thereisnothingwrongwithsuchadvertisementsThereshouldnotbeabanontelevisionadvertisementsaimedatchildrenbecauseabanwouldimplythattheadvertisersaresomehowtoblameforGenerationY'sneedtohavebrandnameproducts.Mostwhocomplainabouttherebeingtoomanyadsgearedtowardchildrenarguethattheadsmakekidsthinkthattheyneedtohavethelatestandgreatestintoysandotherproducts.However,there'snothingwrongwithseeingafewads.Itshouldbetheparent'sresponsibilitytomonitorhowmuchTVtheirchildiswatchingsothattheyarenotoverexposedtosaidads.五辩总结:Advertisementasawayofinformationdissemination,becauseofitshugequantityandnumerousaudience,isvaluedbypeople.ItisanimportantwayforTVstationtomakemoneybyadvertisingadstochildrenintheanimationprogram,aswellformerchantstoincreasethesalesofproducts.Theeconomicimpactofbanningadvertisingforchildrenisnotsimplyadeclineinproductsales,itmayevenleadtosomeunanticipatedproblemsinthesocialeconomy.Peoplegraduallyrealizethatinformationthatadvertisementscontaincansometimesmakesomebodylosetheirjudgment,especiallychildren,whosemindarenotyetripe.Butthisisjustanexcuseforparentstoavoidresponsibility.Aslongasthereisacommodityforchildren,itisnecessarytoadvertisetochildren.Banningadvertisingforchildrenistoreduceoptionsforchildren.Therefore,parentscanavoidtheirobligationofeducatingandguidingtheirchildren,whoseactcanhaveanegativeimpactonbothindividualsandsociety.Inbri

1 / 5
下载文档,编辑使用

©2015-2020 m.777doc.com 三七文档.

备案号:鲁ICP备2024069028号-1 客服联系 QQ:2149211541

×
保存成功