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31120101JOURNALOFMINJIANGUNIVERSITYVol.31No.1Jan.2010CVF(,350108):,,CVF(OCAI),,,:;;:F59:A:1009-7821(2010)01-0102-062070Pett2igrew,,2090,,,,,,,,,Schein,,,,[1],Hosfsted,6[2]Dension,60OCQ[3]VanDrPost,15,97[4]CameronQuinnOCAI(OrganizationalCulturalAssessment)OCAICVF(CompetingValuesFrameworks),CameronQuinnCVF,,QuinnSpreitzer86796,,Cronbacha,Ye2ung,BrockbankUlrich1000,CVF:2009-10-20:(1983-),,,1:CVF,,(clan)(adhocracy)(hier2archy)(market),,24[5],,(A)(B)(C),35,:,,(1)1A20.829.818.320.631.018.628.225.516.826.519.226.234.524.029.523.816.826.518.622.933.923.731.626.717.426.918.723.533.624.030.525.7-+9.5+4.8-9.6-4.83.44.94.54.04.62.47.74.0B20.430.624.224.226.325.428.819.819.524.521.720.325.526.232.729.022.432.120.726.324.718.832.422.721.530.221.524.725.121.431.823.52+8.7+3.2-3.7-8.36.57.75.67.35.56.68.56.4C21.526.216.820.823.822.537.831.227.535.020.718.524.822.627.624.224.424.923.724.023.523.827.027.024.527.122.022.424.623.428.927.1-+2.6+0.4-1.1-1.87.66.05.34.45.03.97.54.9()1,ABC11,A,9.6,,9.5,,4.8,,BC,A,,B,8.78.3,,3.23.7,3,C2.6,,,(),301313C2,A,,,,AB,,2A20.829.818.320.631.018.628.225.5-+9.0+2.3-2.4-2.71.72.71.61.85.30.93.64.116.826.518.824.034.123.830.925.7-+9.7+0.2-10.3-5.23.25.04.84.14.42.68.24.1B20.430.624.224.226.325.428.819.8-+10.20-0.9-9.07.94.89.210.86.68.513.46.421.730.221.024.824.920.632.524.3-+8.5+3.8-4.3-8.26.48.34.76.95.46.17.56.3C21.526.216.820.823.822.537.831.2-+1.9+4.0-1.3-6.63.22.92.75.23.62.62.36.025.127.223.022.824.623.527.226.3-+2.1-0.2-1.1-0.98.06.45.14.35.34.17.04.34011:CVF,,BA,,,,,,(0),C,,,,,,(-0.2),()CVF,,,,,,1,,,,,,,BC,A,,,,,,,,()A(33.630.5)2005,,,A,,,ISO14001HACCP,20075,2006A,,,[6]A,,,,,,,,,A,,,,,50131,A,,,,,A,,,,,,,BA,A,B(),,,,,,,B2002,3002006300A,,,[7],,,:35,100;18,100;,10,,15%,,(31.8),,,,B,,,,,,,,,,,C,,,,,C,,,,CC,,,,,,,,,,,,,,,,,,,,,6011:CVF,,,,,,,,,,4,,:[1]ScheinEH,TheCorporateCultureSurvivalGuide:SenseandNonsenseaboutCultureCh.SanFrancisco:JosseyBassPublishers,1999,p.24-78.[2]HofstedeG,BNeuijen,DDOhayv,etal.Measuringorganizationalcultures:aqualitativeandquantitativestudyacrosstwentycases,AdministrativeScienceQuarterly,vol.35,no.2(1990),p.67-76.[3]DenisonDR,AKMishra,TowardATheoryofOrganizationalCultureandEffectiveness,OrganizationScience,Vol.6,no.2(1995),p.112-130.[4]GeertHofstede,BramNeuijen,DeniseD.OhayvandGeertSanders,MeasuringOrganizationalCultures:AQualitativeandQuantitativeStudyacrossTwentyCasesAdministrativeScienceQuarterly,Vol.35,no.2(1990),p.156-172.[5]CameronKS,QuinnRE,DiagnosingandChangingOrganizationalCulture:BasedonTheCompetingValuesFramework.NewYork:Addison-WesleyPress,1998,p.10-27.[6]:,2009212,[7]:,,200877,=2898OnCorporateCultureMeasurementandApplicationofCFVModelinFive2StarHotelsZONGYuan2yuan(TourismDepartmentofMinjiangUniversity,FuzhouFujian350108)Abstract:Mostresearchandpapersarebasedonempiricaldescriptions,butlackquantitativesurveysandsci2entificframeworkoncorporateculture.Thispapermeasuresfive2starhotelscorporateculturebyCFVtheoryandor2ganizationalculturequestionnaire,initiallyconcludesthedominantcorporateculturetypesofthesehotelsandthedifferencesbetweeneachother,thenanalysizesthereasonsthatresultinculturedifferencesinordertomakecorpo2ratecultureadapttothebusinessenvironmentandfinallyreachestheaimtopredictthechangingcorporateculture.Keywords:competingvaluesframeworks;hotelcorporateculture;culturemeasurement(:)701