行业分析模板.ppt

WebAgencyServiceDomain•WebCI•WebDesign•Webapplication•e-BusinessConsulting•MarketAnalysise-BusinessValueChaine-MarketingE-CRMe-MarketplaceSCMSupplierCustomerSupplierCustomer협력업체및고객네트워크를통합,상호간의정보를공유하고협력을강화함으로써효율적인OrderFulfillment를수행하고고객니즈에신속하게대응WebAgencyServiceDomain•WebCI•WebDesign•Webapplication•e-BusinessConsulting•MarketAnalysisConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInteractionSystemebizIntegrationStrategySoppingeCRMIRMVOC/RMSe-LearningInteractiveFullService통일된프로세스기반하에ebiz전략수립,개발및솔루션을통합하여구축eSolutioneBizSector&Solution사이버아파트포탈사이트구축하이테크도시건설에필요한eSolution인프라구축LIFESystemINFORMATIONCOMMUNICATIONTechnoVillage공과금/민원서류공지/주민신고/처리쇼핑/공동구매/예약반상회/동호회영화/연극/음악화상회의/통화시스템Mail+SMS+Fax+메신저테크노빌리지뉴스생활토탈정보사이버교육정보종합DB검색원격경비시스템원격진료시스템재택근무시스템홈뱅킹/홈트레이딩eBizTotalServiceeBizStrategyeBizOperationeBizConsultingPlanningContentsSolutioneBizBuildingMarketingeBiztotalserviceeBusinessTransformationSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnersPACSERPCRMEIPMailingB2EmallIntegrationDevelopersWebServiceEnterpriseSolutionBusinessFields:SIDevelopment&SolutionseCompany가치체인망SCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIP고객Data의IntegrationEnterpriseCRMeCRMDataWarehousing/IntegrationWebLogDataDataBaseTransactionDataCustomerProfileSMMUSIMUNIMUR&DMUeBizTotalServiceeBizTotalService통합회원관리및활용방안ServiceSalesCRMDataWarehousing/IntegrationSMSChannelWebFAXChanneleMailChannelWebSiteChannelPostchannelConsumerInvestorPurchaserAnalystThepressClub투자자충성고객미래고객MarketingCustomerInteractionPlatformsInteractionManagementInfrastructuree-CRME-Mail문서EDMSGW자료실KMS2단계(시스템연동)ERP1단계(솔루션개발)CRMSCME-PlanningOfficeManagementSystem자산관리고객관리업무관리인력관리손익관리CustomerACustomerBCustomerCSupplierASupplierBSupplierC55%15%20%10%eBizSolutions&ServiceInternetAreaBSPAreaSIAreaNIArea55%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBS•NetworkIntegration•AutomationSystem•EnterpriseNetworkCRM/DWEIP/EKPERP/SCMGW/KMS•SIconsulting•SIdevelopment•SImanagement•Webconsulting•Webdevelopment•WebmanagementeBizSolutions&ServiceWebSIAreaSIAreaNIAreaSystemAreaDW/E-CRM/CRME-MarketplaceSCMElSGW/KMSERPCMSManagement&BusinessB2BMarketplaceIPSEIP/EKPPMSPartner&SupplierCustomerB2EB2CB2MeBizSector&Solutions2004중점사업분야•사업부문별균형과내실•아웃소싱을통한원가절감ConsultingeSolution2004WebBuilding•Webintegration•Publishing•DBgenerationWebDesignInnovationOptimizationBusiness&ITStrategySupplyChainExecutioneBizEnterpriseManagementSIBusinessAreaSIconsultingSIdevelopmentSImanagementN/WmanagementNewtechnologyNetworkIntegration-NetworkConsulting-NetworkIntegration-NetworkManagementSIAreaNIAreaSolutionAreaSMAreaInternetAreaR&DAreaConsultingArea창조적지식국가구현디지털지식정보자원확충표준화및기술개발지식정보자원유통활성화법-제도정비국가지식정보자원관리의비전과목표지식정보자원관리체제정비출처:정보통신부자료StrategyContentsSolutionBrandABrandB마케팅(홍보)및비지니스채널화Ebiz기반의웹사이트통합전략제고장기적안목으로통합시스템과솔루션검토사이트통합리뉴얼프로젝트BrandCSummary-웹사이트리뉴얼목표IntegrationBranding&IdentityOff-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션SupplierCustomereCompany협업관리자원관리지식경영전문화고객만족e-BusinessSector&SolutionsPartnerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuySideSellSideERPEIPCustomerPartnerShareholderEmployeeservicesellproductionsupplyMateriale-BusinessSolutionsSCMe-PMSKMS/GWEDMSCRM/e-CRMe-MarketplaceCMSERPEIPe-marketingSalesTeamSystemTeamConsultingTeamSIMUNetworkTeamAutomationSystemTeamEnterpriseNetworkTeamNIMUeBizCRMEIPR&DeBizCollaborationNetworkWebsiteStrategySiteESiteBSiteHSiteFSiteASiteGE-bizTransformationASISTOBESiteCSiteDStrategyandImplementatione-ShoppingInformationeBusinessBusinessFunction&StrategyHimart2.하이마트는충성고객이이끌어간다.성장과이익충성고객서비스품질매우만족내부고객만족[팀웍,동료애]왜친절해야하는가?PublishInteractTransactIntegrate•CustomerInformationAccess•HSECommunication•CustomerandTechnicalSupport•SupplierRelationshipManagement•ElectronicOrdertoCash•ElectronicProcurement•SupplierBidding&Selection•IntegratedPlanningandForecasting•IntegratedPlantManagement출처:앤더슨컨설팅e-Business구현단계_FulfillDemandProposal-WebSite및System통합안Value2003200420052006각사이트별구축/운영온라인홍보채널시스템호스팅e-Branding최적화국내외B2B/B2E기반최적화Web기반업무최적화(EIP정착)personalization(e-CRM/DM)제안E-Biz극대화통합구축및운영123통합Branding&Identity(WebCI)홍보채널과Business채널분리사이트별/메뉴별선택과집중(SiteConcept정의)통합System&SolutionsCompanyOrganizationCompanyOrganizationeBizSolutionConsultingInternetBizSystemOrganizationPlanning&PublicSupportingTeamPresident&CEO•CSteam•Biz1team•Biz2team•Biz3team•Sales1team•Sales2team•SISystemteam•SIDevelopteam•Sales1team•Sales2team•Automationteam•Networkteam•Consulting1team•Consulting2team•Consulting3team•eBizteam•SolutionteamSIMUINFRAMUConsultingMUR&DMUBSPMUINFRAMU•sales1team•Sales2team•Automationteam•NetworkteamConsultingMU•Consulting1team•Consulting2team•Consulting3teamR&D•eBizteam•MbizteamSIMU•Sales1team•Sales2team•SISystemteam•SIDevelopteamBSPMU•CSteam•Biz1team•Biz2team•Biz3teamOrganizationChannelEnhancementValueChainIntegrationConvergenceI