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GOglBackground☻FoundinSeptember,1998.☻ItsfounderisLarryPageandSergeyBrin☻ItsheadquarterisinSiliconValley,inNorthAmerica.IthasrepresentationofficeinEuropeandAsia☻Google'smainbusinessareasAchievement♣Googlenowhasthefirstpositionasthemostdesirableplacetoworkforgraduates♣TheNewYorktimesreportstheGooglehasbecomethemostvaluablebrandnameinhistoryCorevalue♫Focusontheuserandallelsewillfollow.一切以用户为本，其它接踵而来♫It'sbesttodoonethingreally,reallywell.心无旁骛、精益求精♫Fastisbetterthanslow.快比慢好♫Democracyonthewebworks.网络适合平等参与的民主作风♫Youdon'tneedtobeatyourdesktoneedananswer.获取信息的方式多种多样，无需非要坐在桌边♫Youcanmakemoneywithoutdoingevil.无需作恶，也可赚钱♫There'salwaysmoreinformationoutthere.信息无止境♫Theneedforinformationcrossesallborders.信息需求，超越疆界♫Youcanbeseriouswithoutasuit.无需西装革履，也可认真执著♫Greatjustisn'tgoodenough.没有最好，只有更好CorevalueItsgreatestvalueisthatitdrivesinnovationandcreativitythroughouttheorganization.CorevalueCultureastheorganization’spersonality---peopleorientation☼Oneoftenvalues:user-orientated☼ThemeetingonFriday--improperrequirementRulesofbehavior♥FlexhoursCasualdresseverydayRulesofbehaviorRulesofbehavior♥Theemployeeswillbefirediftheyabusetheloginsystem.♥Theemployeescanchangetheprogramiftheydon’tliketheprogramtheyaredistributedto.♥Employeeswhoengagedinnon-technicalworksharethesamerespectwiththetechnicalones.♥Mostemployeesobjecttothesmoking.CaseCorporateEthics“CaringforChina-theGoogleChinaSocialInnovationCup”益爱中华CaringforChina—caseone“TheGoogleChinaSocialInnovationCup”isthecountry’sfirstnationwidecompetitionaimedatempoweringChina’syouthtoaddresspressingsocialissuesthroughgrassroots,innovativesolutions.Opentocollegestudentsaroundthecountry,italsoservestoinstillasenseofsocialresponsibilityandcivicengagementinthemindsofChina’syouthgeneration.CaringforChina—caseone☺Foundedin2008,theCupawardsgrantmoneyrangingfrom10,000–80,000RMB(1500-11,000USD)tostudentteamsthatdemonstrateacreative,practicalsolutiontoasocialproblemintheirlocalcommunity.Eachteamwillcarryoutitsprojectduringtheir2-monthlongsummervacation.Throughgong1chuang1.com,studentscansubmitapplicationsdetailingtheirprojectideaandimplementationprocess.RecruitingCulture—casetwo♪Googledeveloptheworld’sfirst“recruitingculture.♪Fromthekeyleadersondowntotheentry-levelemployee♪Theextraordinarystepofchangingthewayemployees’workinordertoattractandretaintheverybest.☻20%TimeExtraordinarystepofchangingthewayemployees’work☻Thebenefitsarebreathtaking!20%TimeEmployeeworkstheequivalentofone-day-a-weekontheirownresearchingindividuallyselectedprojectsthatthecompanyfundsandsupports.BothGoogleGroupsandGoogleNewsproductsarereportedtohavestartedasaresultofpersonal20%timeprojects.Forinstance,G-mail.☻Thebenefits♪Stockoptionseverywhere♪Upto$600fortake-outmealsduringthefirstfourweeksthattheyarehomewiththeirnewbaby♪Back-upchildcareforparentswhentheirregularlyscheduledchildcarefallsthroughThebenefits♪A“notrackingofsickdays”policy♪Freetraininginsubjectsyouareinterestedin♪Freerecreationeverywhere,includingvideogames,football,volleyballandpooltables.Thankyouforlistening!!