BUSINESS REPORT范文

HumanresourcemanagementStudentname:UOGNO:0006435071BUSINESSREPORTTopic:BusinessreportforToyotaWrittenby:Date:;HumanresourcemanagementStudentname:UOGNO:0006435072Content1.Executivesummary……………………………………………………………………22.IntroductionoftheToyota…………………………………………………………….33.Issues…………………………………………………………………………………..34.SWOTanalysis………………………………………………………………………..44.1internalanalysis…………………………………………………………………...44.2externalanalysis…………………………………………………………………..55.Recommendation……………………………………………………………………...66.Conclusion…………………………………………………………………………….77.Reference……………………………………………………………………………...8HumanresourcemanagementStudentname:UOGNO:0006435073ExecutivesummaryTheaimofthispaperistoanalysisToyotaAutocorporation’sstrengths,weaknesses,opportunitiesandthethreatsthroughusingSWOTmethod.Atthesametime,humanresourcedevelopmentdisplayedintheprocessofcaseanalyzing.Themajorproblemsinthisarticleare‘whatmakesToyotabecometheworldfirstAutomanufacture?’‘WhataretheToyota’sstrategies?’‘TheprospectsoftheToyota’andsoon,themainpurposeistoidentifyToyota’sproblemsandshortcomings;andfinallytofindoutthereasonscausedtheseproblems,intheendofthearticle,theauthorforwardhisownopinionsandrecommendsfortheToyota’sdeveloping.IntroductionoftheToyotaToyotaisJapan'slargestcarmanufacturer,whichwasfoundedin1933,andToyotaCompanyisheadquarteredinToyotaCity.InitiallyisoneoftheToyotaAutomaticLoom’sproductiondepartments.In1937,ToyotamergedintoToyotaMotorCo.,sincethen,Toyotaestablishedseveralrelatedcompanies,includingToyotaMachineryCo.,Ltd.in1941,andToyotaBodyCo.in1945,Inthe1960sand1970s,Toyota'sexpansionrapidly,thevehiclevolumeevensoldtoforeignmarkets.Andin1982,thecompanyobtaineditspresentname-Toyota.Today,Toyotahasassemblyplantsanddistributorsinmanycountries,thecompanyalsohasthesubsidiarywhichproducethemotorvehicleslineandtheotherparts,rubberandcorkmaterials,steel,syntheticresin,automaticloomandthecottonwoolandsoon.(ArkadiB.,2010)IssuesofthearticleWiththeeconomicglobalizationdevelopment,moreandmoreautomobilemanufacturersappeared,followedbythemoreandmoreintensecompetitivepressure,inaddition,globaleconomics’instabilityandunevenmakesagreatimpactontheautomotiveindustries’development.Economicdepressionandrisingcostsofrawmaterialsandlabor,competitionintheautomotiveindustryisalsogrowing,andsoon.Allthesequestionscausedeverycompanymustrepositionitsself,recreatethedevelopingstrategy.HumanresourcemanagementStudentname:UOGNO:0006435074SWOTanalysisofToyotaInternalenvironmentStrengths:inresearchanddevelopmentsector,ToyotaCompanyinordertobetheleaderininnovationway,ithascontinuouslyinvolvedinresearchanddevelopmentactivitiesandusesthispointasoneofitsstrategiestostayinthemarket.TheresearchanddevelopmentactivitydonehasbeenasuccessasToyotaisnowabletoproduceacustomercarinfivedays.Inaddition,Toyotaisalsoabletoproduceacommerciallyviablehybridcar,withthistwonewlyfoundstrategies,Toyotahascontinuedtorevolutionizetheautoindustry.(Y.Arayici,P.Coates,L.Koskela,2011)InToyota’smanagementprocess,withToyota’sproductionsystem(TPS),allworkaredoneaccordingtoschedule,employeesfollowawell-definedsequenceofstepsforaparticularjob,thisshowsthateveryemployeefollowsherulesandthisreflectsthatToyota’smanagementteamhasdoneagoodjobinmanagingtheemployees.Welltrainedemployeesaremorecommittedtotheirjobsandindirectly,itwillhelptoboosttheproductionvolume.(João-P.B.,2011)Weaknesses:inyear2008-2009,theglobalfinancialcrisisbringagreatimpacttoToyota’ssalesincome,withtheweakandslow-movingeconomicaroundtheworld,hardlyenableforToyotatoabstainahigherprofit-marginastocomparedtorecentyears,theclosingofsomeofitsplantsinChinaprovesthatToyota’sfinancialorliquiditystateunabletosupportitsexplanationofproductioninothercountrieslikeChina.Therefore,itwouldbeaweaknessforToyotaduringtheglobaleconomiccrisiswherebylossesofclosingitsplantandthecostofconstructionshallbebaredbyToyotawhichnaturallycausedthecorporation’sliquiditytofall.(S.K.Breja,D.K.Banwet,2011)HumanresourcemanagementStudentname:UOGNO:0006435075ExternalenvironmentOpportunities:beforeToyotatakesonanystrategies,Toyotamusttaketheefforttounderstandtheroleplayedbythescientificprocessinitsculture,Toyotatookonestepfurthertoevaluateitsproblem-solvingprocess.Toyotamakesitselffullyunderstanditscurrentstateofaffairsandalsothenormsbeforeplanningforimprovements,thisisimportant,andneededtobedonebeforehandbecausebyimplementingthewrongplanorplanthatcontradicts,withthecultureofeitherparty(thecompanyitselforthemarket),themarketmaybeturnedoffandloseinterestaswellasconfidencetowardsToyota.(DonnaA.,2010)Withtheadvancementoftechnology,thepathwayofToyota’sproductandserviceshasbecomesimplerandsimpler.TechnologyhasenableToyotatohavemoreuse-friendlymachineswhichinturnbenefitstheproductionlineatToyota,productionlineinToyotacanbesetupsoeasilyinnowdays,andhasnorfailtofollowthespecifiedpath,indirectly,itwillboosttheefficiencylevelinproductiondepartment,andthus,moreproductscanbeproducedinthesameperiodasthetimebeforemoreadvancedmachineswerebroughtin.(ChuckW.,2008)Threats:Lookingatthebuyingpatternoftoday’speople,this