unit2corporateculture企业文化

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Inthisunit,youareexpectedtolearna.somespecificaspectsofcorporateculture;b.howtheSQ3Rreadingstrategiescanhelpyoubecomeanactivereader;c.howtocomparecompaniesintermsofcorporateculture.WarmingUpPartOnePartTwo1SearchingtheissueFindsomebackgroundinformationaboutcorporateculture.Theinformationwillhelpyouhaveabetterunderstandingofthetopic.Youshoulddothetaskbeforeclass.Readthefollowingtextoncorporatecultureanditsimportance.Thentrytoanswerthequestionsthatfollow.Whatiscorporateculture?Atitsmostbasic,it’sdescribedasthepersonalityofanorganization,orsimplyas“howthingsaredonearoundhere.”“Here”referstoanorganization.Itguideshowemployeesthink,act,andfeel.Corporatecultureisabroadtermusedtodefinetheuniquepersonalityorcharacterofaparticularcompanyororganization,andincludessuchelementsascorevaluesandbeliefs,corporateethics,andrulesofbehavior.Corporateculturecanbeexpressedinthecompany’smissionstatementandothercommunications,inthearchitecturalstyleorinteriordecorofoffices,bywhatpeopleweartowork,byhowpeopleaddresseachother,andinthetitlesgiventovariousemployees.WarmingUpPartOnePartTwoThesurfacelayerofcorporatecultureoftenincludesvisiblethingssuchasoffices,furnishings,visiblerewardsandrecognition,thewayemployeesdressandhowtheyinteract.Thenextleveldealswithprofessedcultureoftheorganization.Slogans,missionstatementsandotheroperationalcreeds,aswellaslocalandpersonalvalues,areusuallyfoundatthislevel.Atthethirdanddeepestlevel,however,aretheunseenelementsidentifiedineverydayinteractionsbetweenemployees.Questionstothink1.Whatistheimportanceofcorporatecultureforanorganization?2.Whatelementsareincludedincorporateculture?3.Doyouknowthecorporatecultureofanycompany?Ifso,canyousaysomethingaboutit?WarmingUpPartOnePartTwoGotothelibraryorsurftheInternettofindmoreinformationaboutcorporateculture.Listhowacorporatecultureisdemonstratedwithexamples.Focusyourresearchonthreeaspectsofcorporateculture:advertisingslogans,companystatementsandexamplesofunethicalbusinesspractice.Examplesaregiveninthefollowingtable.Pleaseaddyourown.ElementsExamplesadvertisingsloganCitibank:TheCitineversleeps.__________________________________companystatementsMicrosoft:atechnologyandsoftwaredevelopmentcompany__________________________________examplesofunethicalbusinesspracticeResortingtodishonesty,trickeryordeceptionCreationoffalsedocumentstoshowincreasedprofits__________________________________WarmingUpPartOnePartTwo2PresentingyourunderstandingInthistaskyouaregoingtolearnsomethingaboutmanagementstyles,whichisoneofthemostimportantaspectsofcorporateculture.Culturefrequentlyechoestheprevailingmanagementstyle.Sincemanagerstendtohirepeoplejustlikethemselves,theestablishedorganizationalcultureisreinforcedbynewhires.Sodifferentmanagementstylesreflectdifferentcorporatecultures.Studythefollowingthreemanagementstylesandmatchthestyleswiththedescriptions.WarmingUpPartOnePartTwoStylesDescriptionsA.ConsultativeManagementB.DemocraticManagementC.AutocraticManagement1.Amanagerdelegatesauthoritytohis/herstaff,givingthemresponsibilitytocompletetasksassignedtothem(alsoknownasempowerment).Staffwillcompletethetasks,usingtheirownworkmethods.Employeesaremotivatedandinvolvedindecisionmaking,havingasenseofbelonging.2.Managersliketocontrolthesituation.Decisionsarequicklymadebecausestaffarenotconsultedandworkisusuallycompletedontime.However,thistypeofmanagementstylecandecreasemotivationandincreasestaffturnoverbecausestaffarenotconsultedanddonotfeelvalued.3.Thismanagementstylecanbeviewedasacombinationoftheothertwo.Themanagerswillaskviewsandopinionsfromtheirstaff,allowingthemtofeelinvolvedbutwillultimatelymakethefinaldecision.KeyClearWarmingUpPartOnePartTwoAskatleastfiveofyourclassmateswhichmanagementstyletheylikeandwhy.Thenwriteoneshortreportonpeople’sopinionsondifferentmanagementstyles.Donotforgettoaddyourownopinionaswell.However,theyhavedifferentopinionson...Thisreporthasbeenwrittenbecause...Themainfindingsarethat...Thesignificanceoftheresultis...Themainconclusionthatcanbedrawnisthat...PartTwoInitializingtheProjectPartTwo3SharinginformationExchangetheinformationyouhavegotaboutthecorporateculturesofdifferentcompanies.Workingroupsof3or4.Discusscorporatecultureandanswerthefollowingquestions.1.Howdoestheadvertisingsloganreflectacompany’scorporateculture?2.Howdoesthemissionstatementreflectthecompany’scorporateculture?3.Whatactivitiesareconsideredasunethicalbusinesspractices?PartTwoInitializingtheProjectPartTwoEthicalbusinesspracticesresultfromacorporateculture.Giveyouropinionsonthefollowingsituations.Workinpairsandtelleachotherwhetheryouthinktheyconformtobusinessethics.1.Arestaurantpurchasingmanagerrecentlypurchased20casesofwinefromanewbeveragesupplier.Withoutthemanager’sadvanceknowledge,thesupplierdeliveredafreecaseforhispersonalusesincethefreecasedidnotinfluencehispurchaseofthe20casesfortherestaurant.2.Abarmanagercontractswithacompanytomonitorthebartenderstodeterminewhethertheyarepreparingdrinksaccordingtothestandardrecipeandwhethertheyarechargingcustomersproperlyforalldrinksserved.3.Asonefirm’sbusinessgrew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