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INTERNATIONALAPARTMENT2014年度小型营销活动概述2011theannualmarketingactivitiesoverviewHeintianjinbinhai-nationaleconomic3above,inthebattleof1.5trillionbinhaiareaabovetenleadinghi-techzone,isthecoreofbinhaiQiBuOu.ItsGDPhascompletedthepartformorethantenyearsmaintained30%above,thefirstishisathleticgrowth.2.62squarekilometers,tenbillion,acity,theinherentgreatpotentialandbohailonghuheadquarterseconomyarea,whoelse?2011.03.10Heintianjinbinhai-nationaleconomic3above,inthebattleof1.5trillionbinhaiareaabovetenleadinghi-techzone,isthecoreofbinhaiQiBuOu.ItsGDPhascompletedthepartformorethantenyearsmaintained30%above,thefirstishisathleticgrowth.2.62squarekilometers,tenbillion,acity,theinherentgreatpotentialandbohailonghuheadquarterseconomyarea,whoelse?彼岸眼前，幸福身旁。一个具备潜力拥有实力的项目必将胜券紧握手中。强调生活的真谛，唤醒完美的闹钟，关于渤龙湖，我们需要做的不过是画龙点睛。｛Part1｝关于华视｛Part2｝现状分析｛Part3｝竞品简报｛Part4｝销售策略｛Part5｝推广策略｛Part6｝创意表现NEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKEHeintianjinbinhai-nationaleconomic3above,inthebattleof1.5trillionbinhaiareaabovetenleadinghi-techzone,isthecoreofbinhaiQiBuOu.ItsGDPhascompletedthepartformorethantenyearsmaintained30%above,thefirstishisathleticgrowth.2.62squarekilometers,tenbillion,acity,theinherentgreatpotentialandbohailonghuheadquarterseconomyarea,whoelse?为渤龙湖起航，我们做的超出您的想象接下来请您调整一下气息，这将帮助我放松心情，您将聆听到最佳的活动介绍。谢谢。NEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE猜测渤龙湖的目标我们了解到渤龙湖：▲滨海市场的敲门砖▲产品实力区隔，构成溢价标准，领先众多竞争对手之列▲金辉集团品牌战略，核心城市强势介入现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE季的概念：力图为渤龙湖打造一套全年的优质活动，经过考虑，我们将活动主体分为三个季，环环相扣，步步为营。避免断点活动产生的资源浪费，一个贯穿的系列活动，可以使客户广泛享用到活动效果，全面衔接活动主题，营造的活动紧扣项目营销步骤。全系列活动力图展示渤龙湖显著的生态价值，丰富的产品感受，淡雅的精英文化，围绕以上几点吸引潜在客户，增大客户有效率，保证活动的实际效果，从而有效的助推起项目的营销步伐。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE接下来，我们将向您阐述三个活动季的实际操作环节……注明：以下提到的日期月份均为我们臆测客户的宣传步骤，为了沟通方便避免出现“当您需要宣传的时候”或者“当您需要营销的时候”这样容易让您分辨不清的词语。具体的活动步骤计划需要与您详细沟通后合理归位安排。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBrief现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE第一季:4,5,6三个月我们判断，这三个月是渤龙湖确立进入滨海高新区、建立区域基调的重要时期。4月——快速宣传期.5月——前期开盘营销期、新品推介期.6月——潜力客户挖掘期、项目宣传跟进期.为了配合项目的整体策略计划，第一季的主题为“走入渤龙湖，拥抱幸福的理由”，华视文广以协助您的产品营销战略为根本出发点，特安排以下活动。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE四月-强势风靡（快速宣传期）活动目的：我们致力于协助渤龙湖快速进入宣传环节，扩大项目知名度，帮助渤龙湖尽快获得更多客户资料，拉动前期销售。执行方案：内场部分：4月的第1、2、3、4周周六进行，共计4场。下面我将为您阐述我们活动的一些亮点部分，所有活动的共同点均会包含项目介绍，客户咨询及资料收集等环节。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE4月9日风水讲座（体现渤龙湖地理位置的优势）结合楼盘与风水运势，体现渤龙湖地理位置的优势。突出户型设计的和合理性。北方越来越多的与南方融合，经济，文化也包括居住风水。由于风水道听途说的版本很多，我们此类活动能够吸引关注风水，讲究生活，探求高生活质量的目标客户。活动的出发点已经为您筛选了相对有效的客户。将渤龙湖项目楼盘结合到风水运势之中，加大了渤龙湖楼盘的价值增量，引导客户的消费趋向。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE我们建议您：￭与我们提前沟通渤龙湖的楼盘特点，提供相对详细的项目设计资料，以便于我们与讲师的预沟通。￭能够提供给我们金辉集团在其他城市的一些入住项目图片和背景介绍，讲师将结合成功案例讲解渤龙湖的未来前景。关于风水，我们因势利导。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE讲座是拍：现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORE