新职业英语1 Unit 4 Product

Unit4ProductUnit4新职业英语Unit4ProductWarm-1-1Warming-upTask1Workinpairs.Chooseoneproductfromeachpairandexplainwhytoyourpartner.BackNextHomeSampleUnit4ProductWarm-1-2Warming-upBackNextHomeUnit4ProductWarm-2Warming-upBackNextHomeTask2Workinpairsanddiscussthefollowingquestions.Whatfactorsdoyouneedtoconsiderbeforeyoubuyaproduct?Whichoneisthemostimportantforyou?Why?•Necessity:DoIreallyneedthis?•Property:DoIreallylikethis?AmIreallysatisfiedwiththequality,color,shape,packaging,etc?•Price:DoIhaveanysparemoneyrightnow?Isitabargainorisittoomuchmoney?•Brand:Whatbrandisthebestchoiceformypurchase?•After-salesservice:Doesitcomewithawarranty?•Shipment:Howcanitbesenttomyhouse?Unit4Productsnoozen.&v.targetn.locatev.locationn.attemptn.&v.industrialadj.industryn.mass-producev.mass-productionn.toastern.toastn.sketchn.doodlen.Unit4Productvisionn.visible——invisibleadj.flattenv.flatadj.clayn.modelingadj.modeln.foamn.chunkn.softwaren.hardwaren.brand-newadj.subtlyadv.subtleadj.Unit4Productenhancev.outweighv.remoteadj.snoozebuttonachunkofrunoverapainintheneckremotecontrolFerrariUnit4ProductA.aroughorunfinisheddrawingorpaintingB.begreaterinweight,valueorimportancethanC.farawayinspaceortimeD.makeorbecomeflatE.make(something)onalargescaleusingmachineryF.anobjectiveorresulttowardswhicheffortsaredirectedG.improvethequality,valueorextentofsomethingH.findtheexactpositionofsomethingI.anactoftryingtodosomethingJ.readorexaminequicklyBackLL-Task1LanguageLab()1.locate()2.target()3.remote()4.sketch()5.manufacture()6.attempt()7.flatten()8.outweigh()9.enhance()10.runoverTask1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright.NextHomeHFCAEIDBGJUnit4ProductLL-Task2-1LanguageLabTask2CompletethefollowingsentenceswiththewordsorphrasesfromTask1.Changetheformifnecessary.1.He____________hisnotesbeforethelecture.2.ForTom,thefearofvisitingthedentist__________thepainofatoothache.3.Thefactorymetitsproduction__________aheadofschedule.4.Theyaremakinganew__________tosolvetheproblem.5.Heusuallystartswitha__________inthedesignperiod.ranoveroutweighedtargetattemptsketchBackNextHomeUnit4ProductLL-Task2-2LanguageLab6.Shehadneverimaginedbeingabletovisitsuch_____________countries.7.PassingtheEnglishexaminationshould__________thechancesofgettingthescholarship.8.Theirnewjobisto___________toysinafactory.9.Theworkman__________apieceofmetalbyhammeringit.10.Hernewofficeis__________inthecenterofthetown.remoteenhancemanufactureflattenedlocatedBackNextHomeUnit4ProductTextA-1ReadingAIndustrialDesignI’ddesignanalarmclock/withamovingsnoozebutton/thatwouldbeaneasytarget/thefirsttimeIhitit.Thenitbecomeshardertolocate/aftereachattempt,sothatitwouldkeepringing/untilI’mfullyawake.BackNextHomeUnit4ProductTextA-2Asindustrialdesigners,ourjobistodesignproducts—anythingandeverythingthat’smass-produced,fromFerraristotoasters,fromfurnituretotelevisionsets./Wedreamupproductsthroughdrawings,sketches,evendoodles,presentingtothemanufacturingclienttheirvisionofwhatacertainproductshouldlooklike.BackNextReadingAHomeUnit4ProductTextA-3-1ReadingAOneofourgoalsasaprofessionistomaketheproductattractive.Theinsideofanindustrialdesigner’ssketchbookusuallylookslikesomekindofflattenedmadscientists’laboratories,filledwithdoodlesofvarioustypesofproducts./Weindustrialdesignersalsocreateideaswithourhands,usingstudiomaterialslikeclayandmodelingfoamtoshowwhataproductshouldfeellike.Michelangelo“discovered”hissculpturesinsideblocksofmarble;industrialdesignersfindtheshapeofthelatestBackNextHomeUnit4ProductTextA-3-2ReadingAWalkmaninsideachunkofclay,orfoam,oroccasionallywiththehelpofcomputersoftware./Whateverthestudiomaterialmaybe,designersmayspendhoursatatimeformingit,touchingit,holdingit,carvingandrecarvingthelinesthatwillsoonbeanactualworkingproduct,touchedandheldbymillionsofusers.Whenyoutakeabrand-newproductoutoftheboxandtouchit,thedesigner’shandsandeyeshavealreadyrunoverthesurface,inonewayoranother,hundredsoftimes.BackNextHomeUnit4ProductTextA-4Wealsotrynottomaketheproductapainintheneck.Someproductsmaylookcoolandworkwell—awonderfulcollectionofobjectsthatsubtlyenhanceyourlife,whileotherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness,likecoffeetableswithcornersthatdrawbloodandremotecontrolsthatlooklikemapsofManhattan.Thedifferenceisinthewaythey’redesigned,inthewaytheylookandfeel.Andit’sindustrialdesignthatmakesallthatdifference.BackNextReadingAHomeUnit4ProductA-Trans-1ReadingA工业设计我想设计一只闹钟，它带有一个移动式闹铃开关，闹铃第一次响时开关触手可及，但之后闹钟一次比一次难触碰到，于是闹钟闹个不停，直到我完全醒来。BackUnit4ProductA-Trans-2作为工业设计师，我们的工作就是设计产品——所有批量生产的各种各样的产品，从法拉利汽车到烤面包炉，从家具到电视机。我们通过画图、素描、甚至涂鸦来构思产品，将生产厂商想象的某种产品的样子呈现给他们。ReadingABackUnit4ProductA-Trans-3-1ReadingA我们的职业目标之一是使产品具有吸引力。一位工业设计师草图本里的内容常常看上去就像平面化的科学狂人的实验室，满是各种各样产品的涂鸦。/我们工业设计师们也用双手来进行创意，用粘土、造型泡沫这些工作室里的材料来展现产品的手感。米开朗基罗在大理石堆中“发现”了他的雕塑作品；工业设计师们在粘土堆、泡沫堆，或者偶尔在电脑软件的帮助下找到了最新款随身听的形状。BackUnit4ProductA-Trans-3-2/不管用哪种工作材料，设计师们每次都会花上好几个小时去造型，去触摸，去把握，一遍又一遍地雕琢那些线条，不久，这些东西就会成为真正可以使用的产品，被千万个消费者触摸、把玩。当你抚摸着刚从盒子里取出的全新产品时，它的表面已经被设计师的双手和目光以这样或那样的方式抚摸和打量过成百上千次了。ReadingABackUnit4Product