商业宣讲、商务谈判

May-June2010TransformationalICTTheBenefitsofSocialMediaforBusinessIdentity2WEBTREATSetcHowmanyiconsdoyourecognise?#TICTEM10AgendaSocialMedia–Quickreminder7RoadsmethodologySocialMediainactionSuccessfulengagementMakingitsimple3PointActionPlanWheredowegofromhere?OldMediavs.NewMedia“Don'taddtechnologytothewayyoudothings,changethewayyoudothingswhenyouseewhatthetechnologycando.”MarcusRomerArtisticDirector-PilotTheatreCompany.SocialMediaTheonlinetoolsandplatformsthatpeopleusetoshareopinions,insights,experiences,andperspectiveswitheachother.Socialmediacantakemanydifferentforms,includingtext,images,audio,andvideo.Popularsocialmediumsincludeblogs,messageboards,podcasts,wikis.7RoadsofSocialMedia1.Generatenewleads/findwork?2.Providecustomerservice?3.Improvecustomerretention?4.Increaseyourknowledge?5.Competitorsalignment&metrics?6.Establishyourauthorityasanexpert?7.Dobusinessmoreproductively?BusinessBenefitsCosteffectivewebupdatesGreatercontrolofyourwebcontentBoostedorganicGooglelistingsCostreductiononprintedmaterialsStrengthensnetworkedconnectionsCollaborativeknowledgesharingWhatcanitdo?GreateraccessmarketingmaterialsGreaterreachmarketingmaterialsFacilitateswordofmouthsharingEnablesviralsharingIncreasesrepeatbusinessRewardsadvocacyTellme...Whendoyoufeelleastincontrolofyouronlineactivity?Whendoyoufeelmostincontrolofyouronlineactivity?TimeEmailupdatesMobileupdatesUsergeneratedcontentVoicetotextWebinarsRSSWebinarsTeambuildingCostsavingThebigthreeFacebook–isitsafe?–what’sonoffer?StatusUpdatesGroups&FanPagesForumdiscussionsNoticeBoards/WallRSSFeedsPPCtargetedadvertisingVideo&PhotosIMlivechatTheStateofFacebookNewsFeedProfileGroupsPagesApplicationsLikesNov20081,623membersFacebookGroups20641195140745341800August20093,539members6ScotlandbasedGroupsMay20105,285membersDotheylikeyou?Showsupin“NewsFeed”IndividualproductsSpecificproductmarketingPageapprovalTwitterMicrobloggingTwitter-landStats&AnalyticstoolsTackingconversationsManyTweetsinonestreamTwittercentralcontrolPromotionsBackchannelResearchEngage&ListenReinforceexistingconnectionsStayinformedCommunity&CollaborationRecentactivityStatusupdatesPersonalprofilesGroupsForumsBlog/NoticeboardEventscalendarIMlivechatPhotos/Video/AudioMeasurablestats(includingtimespent)ReactionSlideshowandaccompanyingblogpostdemonstratingROIAddingperspectiveVisitortimespentatthetargetmediaFlickrandTwitterviewsViewfromembedsURLshortenerclicksFigurestakenfromanoriginalpresentationcreatedbyJulieDelvauxROIPriceListUniquevisittotheblogpost-£1(timedbyav.timeonpost)Eachreturningblogvisit-£1.50AviewonSlideShare(excl.embeds)-£1Aviewfromembeds-£2AviewofthescreengrabonFlickr-£0.50AviewofthelinkonTwitter/bit.ly-£0.50Acomment-£1.50ASlideSharedownload-£1.50AfaveonSlideShare-£1.50AnembedfromSlideShare-£1.50AFlickrclick-through-£1.50ATwitterclick-through-£1.50ROI–Worthvs.ReturnCanyourelatesocialmediaengagementtopurchases?WhatmetricarecurrentlyinplacetomeasureexistingbusinessROI?Whatisyourgoalwitheachsocialmediacampaign?Howareyougoingtomeasurethegoal?Doesauthorityandreputationhaveamonetaryequation?SocialMediainactionManchesterInternationalFestivalOldMediameetsNewMediaMagazinesPapersFliersPostersProgramsBusinessCardsBusesSignsT-ShirtsEngagementQRcodesGeo-location…://bit.ly/policytoolPlan–Prep–Deliver–Reflect-ReportCalltoActionIdentifyyourtop3priorityroads3servicestoinvestigatefurtherRunthePolicyToolQuestionsWEB:://pcmcreative.typepad.comTWITTER::