第五章--市场营销信息系统与市场营销调研

如此情况下，我们该如何当老师呢？梁教授通过分享自己在实际中如何去安排复杂多样的工作任务、生活的琐事therealimplementationofthequasi,ruthless.Tough,requirement,carryforwardthespiritofanail,andthecorrectivemeasuresTheimplementationofthenerveendings,donotlettherectificationisnotinplace,nottoretreat,thepeoplearenotsatisfied.Pinfouristoadheretothereformandinnovation.Toreformthewayofthinkingandinnovativecouragetoturnstyle,againstfourwinds,thecouragetofacethecontradictions,goodatsolvingthechronicills,daretobreaktheoutdatedcustomsandbadhabitsHenshaunhealthytendencies,trees,freshhealthy.Thefiveistoadheretotacklingtheproblem.ThatisthewindSuJiandtheeducationsupervisioncombined,inordertoestablishanewsystemtopromotethenormalizationofstylebuilding,long-term,toenhancethepartyspiritofhonestandpragmaticpeoplethoughtconsciousaction.Thesixistoinsistonthecompletionofthethirdgrasptheoverallsituation.ActivityandendThisyearthegoalofsafetyproductionworkplanfornextyear,worktogether,topromotetheactivitiesandtheworkofproductionsafetywithbothhands,twopromotion,twonotmistake.Two,rectificationoftheoverallobjectivesandspecificobjectives:(a)theoverallpatharoundthefourfocus,carriedouttheoutstandingproblemsofthespecialrectification,thefullimplementationofthecentralandprovincialPartycommitteecleartherectificationtask,effectivelycurbthefourwinds,realizetheoverallimprovementofPartyandgovernment.Thepointis:focusonthepeople,thepeople,convenience,andresolutelycurbthebureaucraticstyleofwork;lookingtostimulategrassrootsvitality,resolutelycurbtheWenshansea;focusonthecadreshonest,cleangovernment,politics,andresolutelycurbexceedthestandardQuasioccupiedofficespace,Gongjusiyong,publicfunds,extravaganceofthewind;focusonestablishacorrectviewofachievements,theconceptofpower,andresolutelycurbactsagainsttheinterestsofthemasses.Acceleratethesystemreformandconstruction,improvethepeoplehonestandpragmaticnormalizationsystem,constantlyconsolidateandexpandeducationalpracticeachievements,makepeoplesatisfied.Therecentreformgoal:PoliticalQualityBureauandallPartymembersandcadres,furtherimprovethequalityofthebusiness;thefourwinds,twoproblemhasbeeneffectivelysolved.Themiddlegoalofthereform:oppositionpartyandgovernmentausteritywaste第五章市场营销信息系统与市场营销调研学习目标：通过本章学习，明确市场营销信息系统的构成及运作原理；明确市场营销调研的内容、步骤与方法；引导案例：王安（发明磁芯存储器）在20世纪60年代使他的王安实验室成为称霸一时的电子计算器供应处。70年代，他另起炉灶，把他的公司变成了首屈一指的文字处理机供应商。70年代期间，世界各地的办公室里,王安的文字处理终端开始代替打字机。他出售的机器里有一块微处理器,但说不上是真正的个人计算机，因为它们只能做一件事，即处理文本。王安是一位眼光远大的工程师，他这种曾使他果断地抛弃计算器的眼光本来可以使他在80年代个人计算机软件领域内取得成功，但是他却偏偏在下一个工业发展的转折关头迷失了方向。尽管他研制出了伟大的软件,却过分受制于他的文字处理机。只要通用的个人计算机问世，他的软件就必遭失败。因为这种计算机可以运行诸多的文字处理软件。由此案例可以看到，像王安公司这样的曾经居于领先地位的企业，一旦对未来市场趋势的预测和判断出现失误，一样会丧失发展时机，甚至会被市场淘汰。第一节企业营销与信息一、关于信息（一）概念（什么是信息？？）信息是事物运动状态以及运动方式的表象。（二）最早记录南唐李中《暮春怀故人》诗：“梦断美人沉信息，目穿长路倚楼台。”（三）人类信息活动经历:1．语言的获得2．文字的创造3．印刷术的发明4．摩尔斯电报技术的应用（41-54即1844年）【电话——贝尔1976】5．计算机网络的应用二、企业与市场的联系（回顾市场的定义之四：市场是指商品流通领域，反映的是商品流通领域的全局，是交换关系的总和）三、市场营销信息：是指各市场营销主体之间交流的能产生经济效益的市场营销活动的信息。（营销胜利的基础越来越取决于信息，而非销售力量。——菲利普·科特勒）四、市场营销信息的特征1.时效性强（马云：当你规模变大的时候，如果察觉到有什么不妥的地方，你需要提前六个月做变动。因为当你意识到要改变的时候，通常都迟了，就像泰坦尼克号撞冰山那样，会很快沉掉。）【悲催的发明家——艾利沙.格雷-电话1876.3.3】2.更新性强（虽然微信支付目前只有2000万用户，但是使用微信的用户却达到了6亿，拥有强大的用户群体作为微信支付的基础。另外，微信最大的优势并不是用户群多少，而是用户每天使用微信的时间都在几个小时以上，这个频率大大高于支付宝钱包。只要微信支付在用户使用的这几个小时里面推荐一些交易信息，如此情况下，我们该如何当老师呢？梁教授通过分享自己在实际中如何去安排复杂多样的工作任务、生活的琐事therealimplementationofthequasi,ruthless.Tough,requirement,carryforwardthespiritofanail,andthecorrectivemeasuresTheimplementationofthenerveendings,donotlettherectificationisnotinplace,nottoretreat,thepeoplearenotsatisfied.Pinfouristoadheretothereformandinnovation.Toreformthewayofthinkingandinnovativecouragetoturnstyle,againstfourwinds,thecouragetofacethecontradictions,goodatsolvingthechronicills,daretobreaktheoutdatedcustomsandbadhabitsHenshaunhealthytendencies,trees,freshhealthy.Thefiveistoadheretotacklingtheproblem.ThatisthewindSuJiandtheeducationsupervisioncombined,inordertoestablishanewsystemtopromotethenormalizationofstylebuilding,long-term,toenhancethepartyspiritofhonestandpragmaticpeoplethoughtconsciousaction.Thesixistoinsistonthecompletionofthethirdgrasptheoverallsituation.ActivityandendThisyearthegoalofsafetyproductionworkplanfornextyear,worktogether,topromotetheactivitiesandtheworkofproductionsafetywithbothhands,twopromotion,twonotmistake.Two,rectificationoftheoverallobjectivesandspecificobjectives:(a)theoverallpatharoundthefourfocus,carriedouttheoutstandingproblemsofthespecialrectification,thefullimplementationofthecentralandprovincialPartycommitteecleartherectificationtask,effectivelycurbthefourwinds,realizetheoverallimprovementofPartyandgovernment.Thepointis:focusonthepeople,thepeople,convenience,andresolutelycurbthebureaucraticstyleofwork;lookingtostimulategrassrootsvitality,resolutelycurbtheWenshansea;focusonthecadreshonest,cleangovernment,politics,andresolutelycurbexceedthestandardQuasioccupiedofficespace,Gongjusiyong,publicfunds,extravaganceofthewind;focusonestablishacorrectviewofachievements,theconceptofpower,andresolutelycurbactsagainsttheinterestsofthemasses.Acceleratethesystemreformandconstruction,improvethepeoplehonestandpragm