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Modernfashionbrandappreciation——GIVENCHY&GIORGIOARMANIGIORGIOARMANIKGIORGIOARMANIKGIORGIOARMANIKBrandintroductionARMANIKIstheworldfamousfashionbrand,1975byGiorgioArmanifashiondesignmastersfoundedinmilan,Italy(GiorgioArmani),GiorgioArmaniisoneofthelargestEuropeandesignerbrands,salesintheUnitedStatestousehisnewfabricsandisfamousforitsfinemanufacture.ArmaniisthetopinEurope,isalsooneoftheworld'smostfashionablemen'sclothingbrand.Armanicompanyinadditiontothebusinessclothing,alsodesignedtie,glasses,silkscarves,leathergoods,perfumeandhouseholditems,etc.,productsareexportedtomorethan100countriesandregionsintheworld,isthelargestEuropeanfashionbrandsalesintheUnitedStates.GIORGIOARMANIKBrandintroductionArmaniLOGOArmanibrandlogoisadeformationoftheeagleinright.Eaglesymbolofthebrandandthehighquality,excellenceandskill,fromnowontoitasasymbolforpermanent.LOGOintroduceGIORGIOARMANIKBrandintroductionArmaniLOGOArmanilogodesign,ontheotherhand,thepursuitofAhighcontracted,elegantdesigndirection,itconsistsofAroundcurveofGandAround,givennewrefinedandelegantstyle.LOGOintroduceGIORGIOARMANIKBrandintroductionGiorgioarmaniIntermsofdesignstyle,theyneithertideisunconventional,butaverygoodcombinationbetweenthem,theclotheswererarelyassociatedwithfashionableword.Armani'sdesignfollowthreegoldenprinciples:oneistoremoveanyunnecessarythings;Second,payattentiontothecomfortable,Threeisthemostbeautifulthingisactuallythemostsimple.Thisisgiorgioarmanitooneselfverypreciseevaluation.1975armanifashionshowforthefirsttimetobesuccessful,noliningandmakepublicstructurelinedesign,whetherinformalandinformalrecreationaldress,naturalgovultureacttheroleofing,completelyeliminatethehippiestyleprevalentinthe1960s,withsimpleoutline,looseline,changethestyleoftraditionalmalestiffconstraint,wrinklesinthestyleofcoatarealltherage.Miniatureladiesversionjustaftertheman'sclothing,thetraditionalmen'swearfabrics,suggestsastrongstyleofneutral.Thusestablishedhisstyle,aestheticsandhonor.DesignstyleGIORGIOARMANIKFounderisintroducedOnJuly11,1934,GiorgioArmaniwasborninnorthernItalypiacenza,in1957,heretiredfromthearmy'sLaRinascenteinadepartmentstorewindowdesigners.In1961,hejoinedthefamousfashiondesigncompanyNinoCerruti,becamethefatheroftheItalianfashionNino,cherry's(NinoCerruti)assistant,cametoprominenceinthefashionindustry.Italianromance,however,alongwiththegendertoresolutelygaveupthebigcompanyofpreferentialtreatment,startplanningyourcareer,establishedbyGiorgioArmaniformen'swearbrandname.GIORGIOARMANIKProductcategoriesBrandproductcategory:Men'sclothingWomen'sclothingsportswearSportsgoodsdenimLeatheraccessoriesaccessoriesperfumeHouseholdacttheroleofingistasted.GIORGIOARMANIK1.ArmaniPrive-senioruniform,elegantArmanisuperlativeproducts2.ArmaniCollezioni--garment(tolaunchaseriesofhigh-endwhite-collar,about25%cheaperthantheGA)3.TheEmporioArmani-garment(Armani'syoungseries,thepriceisgenerallybetween2500-15000)4.ArmaniCasa,high-endhouseholdseries,simpleelegantdesignhasalwaysbeenadheringtotheArmanifashionstyle5.AJArmaniJeans,casualwearandJeans(Armani'scowboyseries)6.A/XArmaniExchange--theArmanioutsourcingfranchiseretailbrandontheproductline.ArmaniExchangebyofferingafullrangeofclothingandaccessoriestocustomerstoshowallgiorgioArmaniluxuryfashionsense.A/XArmaniExchangeforconsumergroupsareyounggensfashionabletide,alsomoreedgy,bolddesign.7.ArmaniJunior,children'sclothesArmani'sdeckofCARDSGIORGIOARMANIK1.ArmaniPriveforArmani'smostexpensive,aseriesofformaldresses,evening.Inadditiontofashionandperfume,packagesandotherproducts.ArmaniPrivealwayswithdelicateelegance,luxuryandgracefulfigurefortheirdesignofthemainshaft,isoneofthefavoritestarredcarpet.GIORGIOARMANIKArmaniPrivefashionshowat2014/2015ScarfStraplessPrintingDressFluffyGIORGIOARMANIK2.ArmaniCollezioniArmaniCollezioniisthehighpriceofArmani(ArmaniPrive)andGiorgioArmani(GiorgioArmani)ofthenoble,thecustomerisnotchasetrend,focusonhighqualitymaturemenandwomen.ArmaniCollezionithanyoungpeopleorientedlineA|X(ArmaniExchange),ArmaniJeans(ArmaniJeans)andample,Armani(EmporioArmani)aremuchmoreexpensive.GIORGIOARMANIKArmaniCollezioniat2015SuitVestOvercoatTailoredGIORGIOARMANIK3.EmporioArmaniisGiorgioArmani(GiorgioArmani)designedforyoungpeoplelinebrand.ApragazLeo(Emporio)isItalian,meansdepartmentstore,ample,Armani(EmporioArmani)productcategories:manymen'swearwomen'sclothing,shoes,perfumeandglassesaccessoriesandsoon.Takingyounglinestyle,ArmanibutIdon'tliketowearamatureyoungmanforlove,providesamorecommonchoice,atheirfavoritelifedepartment.GIORGIOARMANIKEmporioArmaniat2015VneckcollarRoundneckcollarStraplessGIORGIOARMANIK4.ArmaniCasaisArmani'shigh-endhouseholdseries,simpleelegantdesignhasalwaysbeenadheringtotheArmanifashionstyle.GIORGIOARMANIK5.AJArmaniJeansisasubsidiaryofGiorgioArmaniJeansgiveprioritytodozenoflinebrand,inviewofthemainconsumergroupsareyoungfashiontrend,itsdesignstyleinsuccessionofGiorgioArmanicontractednobleatthesametime,displayinganaturalandunrestrainedatmospheretoward,toseekselfinmultifariouscitylifeandpersonalityindependence.GIORGIOARMANIK6.A