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Thereisnodoubtthatthemassmediacaninfluencethewaythatchildren’sbehave.Moreover,itseemsthatpeoplearespendingmoreandmoretimewatchingsomesortofvisualentertainment,whetheritistelevision,avideotapeoraDVD.Therefore,theeffectsofthemediacannotbeignored.Oneobviouseffectofthethesemediaisthatwatchingtheminducespeopletobuycertainproducts.Televisionadvertisingiswidespreadand,nowadays,evenmovietheaterspermitadvertisements.AnotherwayTVandthemoviesaffectpeopleisthattheygivepeopleeitherabroaderviewoftheworldoradistortedone,dependingonwhattypeofprogramtheywatch.Thosewhowatchnewsandeducationalprogramcanlearnmanynewthingswhilethosewhowatchprimarilyentertainmentshowsmaycometobelievethatmostpeopleintheworldpossessgreatwealthandgoodlooks.Itmaymakethembecomedissatisfiedwiththeirownlives.Finally,perhapsthemostsusceptibleviewersarechildren,whomaybeunabletotellfactfromfictionandmaytrytoimitateactsthattheyseeonTVorinthemovies.Withtheevery-increasingpopularityofvideoentertainment,societymustpayattentiontotheseeffects.Televisionandmovies,whileentertainingandinformative,cannottaketheplaceofrealexperience.