新航标职业英语·综合英语2Unit 6-PPT

BackgroundGettingReadyTextALanguageFocusTextBVocationalFocusSkillFocusPracticalLearning“十二五”职业教育国家规划教材经全国职业教育教材审定委员会审定新航标职业英语综合英语2VocationalEnglishCommunicationforYourCareer返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations1BackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocus返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations2BackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocusPublicRelationsPRasacareerchoice返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations3BackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocusPublicRelations(PR)isacollectivenoun.Itinvolvesthecultivationoffavorablerelationsfororganizationsandproductswiththeirkeypublicsthroughtheuseofavarietyofcommunicationchannelsandtools.PublicRelations返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations4BackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocusPRranksasoneofthemostpopularcareerchoicesforcollegegraduates.TheneedforPRpersonnelisgrowingatafastpace.ThetypesofclientsthatPRpeopleworkforincludethegovernment,educationalinstitutions,non-profitorganizations,specificindustries,corporations,athleticteams,entertainmentcompanies,andevenothercountries.PRasacareerchoice返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations5BackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocusAMatchthefollowingpictureswithfourPRactivities.Afterthat,trytolistmorePRactivities.a.Mediapromotionb.Publicityeventc.Advertisingcampaignd.Etiquettetrainingd.a.b.c.返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations6BackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocusBWorkingroupsanddiscussthefollowingquestion.WhatisaPRperson’sjoblikeinyourmind?Tick(√)fromthefollowingadjectives.√√√√√√返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations7PublicRelationsWhile-readingAfter-readingBackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocus返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations8Paragraph1译文BackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocusPublicRelationsandImageEveryone—ahumanbeing,anorganizationandevenananimal—triestopresentthemselveswithagoodimage.Inawell-knownfableaboutthekingdomofthebirds,therewasagranddanceorganizedforallthebirds.Thehen,afterlookingatherveryordinaryappearanceinthemirror,decidedtodressherselfupwithsomebeautifulpeacockfeathers.Shewasarealhitatthepartyassheexpected.However,whileshewasdancinghappily,thefeathersshehadstuckontoherownfeathersbeganfallingoffoneafteranother.Theextremelyembarrassedhenfledfromthenumerouscriesofridiculefromalltheotherbirds.返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations9Paragraph2译文BackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocusInacertaincity,awatersupplycompanyissuedanoticeaboutcuttingoffthewatersupply.Atfirst,thepublicwereonlytoldthattherunningwatercompanyneededtoservicethepipeline.However,ontheseconddaythepublicweretoldthatthewatersourcehadbecomepolluted.Becausethepublichadnotgottothebottomoftheaffair,thewholecitywasinapanic.Itledtoverystrongdisaffectiononthepartofthepublicbecauseitwasclearthatthecompanyhadtriedtoconcealthetruthatfirst.Theircorporateimagewasbadlydamaged.PublicRelationsandImage返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations10Paragraph3译文BackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocusHonestlyinformingthepublicofthetruthinthefirstinstanceismuchbetterthancoveringitup.Forthelong-termdevelopment,itiscrucialthatanenterprisecommunicatewiththepublicopenlyinordertomaintaingoodpublicrelations.ThatistheultimatevalueofthecareerknownasPublicRelations(PR).PRisthepracticeofmanagingcommunicationbetweenanorganizationandthepublic.PRasabusinessoriginatedintheU.S.A.intheearly20thcenturyandboomedafterWorldWarII.PublicRelationsandImage返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations11Paragraph4译文BackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocusInmodernsociety,thiscareerincludesavarietyofactivitiesandrolesunderthegeneralnameof“PublicRelations”;amongthemareincludedpublicity,promotion,advertising,persuading,fund-raisingandmediarelations.PublicRelationsprovidesservicesforacompanybyhelpingitgivethepublicandthemediaabetterunderstandingofhowthatcompanyworks.Italsohelpsanorganizationachieveitsfullpotentialandprovidesimportantfeedbacktotheorganizationfromthepublic.Thisusuallytakestheformofresearchingthoseaspectsofthecompanythatthepublicaremosthappyorunhappywith.PublicRelationsandImage返回目录VocationalEnglish新航标职业英语综合英语2Unit6PublicRelations12Paragraph5译文BackgroundGettingReadyTextATextBVocationalFocusSkillFocusPracticalLearningLanguageFocusInfact,PublicRelationshasbecomesuchanimportantandspecializedelementofbusinessthatnowtherearePRcompanieswithprofessionallyqualifiedstaff.Theycangiveadviceandguidancetootherbusinesses,sotheyarecalledconsultants