企业协同分销信息系统应用问题诊断及对策

上海交通大学硕士学位论文企业协同分销信息系统应用问题诊断及对策姓名：王佳申请学位级别：硕士专业：工商管理指导教师：张鹏翥20060611THEANALYSISANDSOLUTIONOFCOORDINATEDDISTRIBUTIONSYSTEMAPPLICATIONPROBLEMABSTRACTThispaperintroducesthe‘CoordinatedDistributionSystem’,aswellassomeoperationproblemsfoundinitspracticesofsomeenterprises,andfigureouttheoverallsolutionbasedonthepracticesandtheoreticalresearch.Thearticleisdividedintosixparts:Thefirstpartintroducesthestudyspotandorderofthispaper,lettingyougetanunderstandingofthispaper.ThesecondpartgivesthedevelopmentbackgroundandapplicationtheoryofthisCoordinatedDistributionSystemwhichdevelopedbyShanghaiOrientalModernMarketingResearchandDevelopmentCenter.ThethirdpartoffersthepracticeofCoordinatedDistributionSystem,throughInnerMongoliaJianYuanDeerIndustryGroup,andtellstheexistingproblems.TheforthpartwritesthecontinuousimprovementofCoordinatedDistributionSystem.ThefifthpartintroducestheperformanceoftheimprovementthroughInnerMongoliaJianYuanDeerIndustryGroup.Thesixthpartisthepapersummaryandalsogivetheauthors’perceptionofcontinuousimprovement.CoordinatedDistributionSystemisonekindofdistributionsystemwhichfocusontheperspectiveofenterprisedistributionvaluechain,whichtakeconsiderofallmanufacturers,distributorsandcustomersvalue.Itsolvestheunequaldistributionofbenefitsproblems,absorbsincentivemechanismofdirectsellingsystem,andupgradesthevaluesofentiredistributionsystem.ThewholeCoordinatedDistributionSystemprovidesasolutiontotherealization;Enterprisescanbedirectlytakeapplicationwithouthighrequestforotherresources,especiallyforenterprisefacingfiercemarket.Ibelieve,withthecontinuousimprovementofCoordinatedDistributionSystem,CoordinatedDistributionSystemwillhaveaverybrightfuture;Moreandmoreenterpriseswillacceptitandenjoythebenefitfromit.KEYWORDS:coordinatedeffect,distributionsystem,informationsystem200661120066112006611MBA11.14P6P12P4PP-PlacePlaceIT1.2MBA21.3MBA32.12.1.120+70802.1.290MBA42.019452.02.1.3MBA52.22.2.1MBA61.2.[]2-1MBA7ITITITITITITITITMBA82.2.2()MBA94(1)(2)()(3)(4)()4MBA10MBA11WTOMBA121)2)3)MBA133.13.1.1----://://://://://chifeng163.net/market/ShowArticle.asp?ArticleID=3655://://jydeer.q88a.net=2192MBA375.4MBA385.52007MBA39MBA40MBA41[1][]():,PrenticeHall,2001[2][]A.C.2001[3][]11996[4][[]ShumanJ.2004[5]].2003[6][]92000[7][]2004[8]2001[9]ERP2006[10]2005[11]:DistributionDensityandBrandWidth:theDualEquilibriumofChannelPower200601[12][J],2002[13]PorterME.[M].,1997[14]RedesigningFrameofDistributionNetworktoServeanExpandingMarket200304[15]2000409[16].[J].,2001[17],,.[M].:,1999[18],,.[M].:,2000[19],.[M].:,1998[20][21][22][23]ChopraS,MeindlP.Supplychainmanagementstrategy,planning,andoperation[M].:,2001.179-193[24]LangevinA,MbaragaP,CampbellJF.Continuousapproximationmodelsinfreightdistribution:anoverview[J].TransportationResearch,1996,30:163-188[25]GianlucaBrunori&AdanellaRossiSynergyandCoherencethroughCollectiveAction:SomeInsightsfromWineRoutesinTuscanyVolume40October2000MBA42[26]Cassel,W.R.Distributionmanagementsystems:functionsandpaybackPowerSystems,IEEETransactionson[27]GlenJ.Nowak,JosephPhelpsDirectmarketingandtheuseofindividual-levelconsumerinformation:Determininghowandwhen‘privacy’mattersJournalofDirectMarketingVolume11,Issue4[28]MaryLouRoberts,PaulDBergerDirectMarketingManagement1991[29]GregoryPiatetsky-ShapiroMeasuringliftqualityindatabasemarketingACMSIGKDDExplorationsNewsletter2000MBA43M0412092M0412092MBAMBA44[1]200679企业协同分销信息系统应用问题诊断及对策作者：王佳学位授予单位：上海交通大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：51b8d658-e246-4e75-89ef-9df0005c9b3a下载时间：2010年9月13日