中国工业自动化分析

12020/9/19工业自动化分析2012AutomationMarketPerformanceTotalGR-4.2%●Products-6.9%●Engineering&Service+2.9%Byquarter：Q2-Q3felltobottom，Q4warmup.Byproductline：PA’sbetterthanFA；High-end’sbetterthanMid/Low.Bysegment：OEMkeptbadperformance，Branchesweresteady.2009-2012ChinaAutomationMarketKeyFindingsPrice：Dive.Competition：Localswereactive.3Greyviewfromproductlines2012AutomationMarketGRy-o-yByProductLineInstrument&Sensor+2%Drive-15%Control-4%MotionControl-16%Actuator-1%CharmingpointsfromsegmentationsActuatorLVcontactor-10%-8%Controlvalve6%-5%FeedbackOthers,FAgeneralsensor,-14%-8%Processinstrument7%-5%MotioncontrolCNC-17.7%-11%DCS3%-3%PLC-10%-6.3%GMC-15%-13%DriveDCDrive,SoftstarterMVDrive-8%-7%LVDrive-17%-8%ControlHMI-10%-9%IPC3%-8%2012AutomationMarketbyproductsegmentationsUnit:100MRMBControl：Mid-EndPLC,SafetyPLC,PLMCMotionControl：CNCDrive：Branch-applicatedConverterSoftware：MESOthers：InternetofThing,IndustrialCommunication,Robot,EnergyEfficiencyKeyFindingsRobot0%5%10%15%20%25%30%0500100015002000200820092010201120122013F2014FOpportunities&Challengesincharmingsegmentations-50%0%50%100%150%200%010000200003000040000500006000070000200820092010201120122013F2014F2015F2016F2017FABBFANUCYaskwawKUKA05000100001500020092010201120122013F13%6%17%8%MESMid-endPLCIndustrialCommunication4%15%0%5%10%15%20%25%020040060080010001200140016001800200820092010201120122013F2014F2015F51%54%MotionControlSuffermostin2012-4.1%-14.7%-16.4%2.4%-1.1%-4.4%10.5%5.6%20.6%10.8%9.0%9.5%6.1%7.0%10.6%6.1%6.8%6.8%-20%-15%-10%-5%0%5%10%15%20%25%ControlDriveMotionFeedbackActuatorOthers2012GR2009-2012CAGR2013F-2017FCAGRGrowthRateindifferentproductlinesInstrument&Sensorundertakeasmoothperiodin2012-15%-10%-5%0%5%10%15%20%PLCDCSIPCHMISoftware2012GR2009-2012CAGR2013F-2017FCAGR-20%-15%-10%-5%0%5%10%15%20%25%30%LVACDriveMVACDriveDCDriveSSGMCCNC2012GR2009-2012CAGR2013F-2017FCAGR-20%-15%-10%-5%0%5%10%15%20%GeneralSensorASPTLFWaterGas2012GR2009-2012CAGR2013F-2017FCAGRControlGRInstrument&SensorGRDrive&MotionControlGRSharesbyproductlineremainControl20%Drive24%MotionControl13%Feedback21%Actuator17%Others5%PLCDCSIPCHMISoftwareLVACDriveMVACDriveDCDriveSSGMCCNCGSensorASPTLFWaterGasAVLVC2012AutomationMarketRevenuesharebyProductline2009-2012-2017AutomationMarketRevenuesharebyProductlineDatasource:gongkong10%7%6%27%6%6%7%8%13%10%10%6%6%24%6%9%9%8%13%9%10%5%6%24%6%10%10%7%12%10%PLCDCSIPCLVACDriveMVACDriveGMCCNCFAVLVC20092017GREENandREDsegmentsin2012-50%-40%-30%-20%-10%0%10%20%30%40%2009~2012复合增长率2012年同比增长率2012OEMAutomationMarket2012ProjectAutomationMarket-20%-15%-10%-5%0%5%10%15%20%2009~2012复合增长率2012年同比增长率Machinetools25%Wind7%Textile7%Lift6%Packaging6%Elevator6%F&B5%Plastic4%Construction4%Electronic4%HVAC3%Rubber2%Mining2%OEMOthers19%Chemical20%Power14%Petro-chemical12%:100MRMBOEMMarketRevenueOEMMarketGRProjectMarketRevenueProjectMarketGRProjectMarketOEMMarketInstall-baseMarketvs.New-projectMarketProductMarketvs.ServiceMarketInstall-baseMarketcontributes.2008-2012FGRofInstall-base/New-projectAutomationMarkets2008-2017FShareofProduct/ServiceAutomationMarket增长率Unit:100MRMB-10%-5%0%5%10%15%20%25%30%20092010201120122013F2014F2015F2016F2017F产品GR服务GRInstall-baseMarketRevenueNew-projectMarketGRNew-projectMarketRevenueInstall-baseMarketGRProductMarketGRServiceMarketGRServiceMarket30%ProductMarket70%E42%C21%N12%EN11%SN7%SW7%GoWestRegionEastcoversthemass;FuturegrowthrelyonNorthwestandSouthwest2012AutomationMarketbyregion-15%-10%-5%0%5%10%15%20%25%30%35%40%2010201120122013F2015F2017F华东中南华北东北西南西北2010-2017AutomationMarketGRbyregionECNENSWSNChannelMarket:Distributorvs.SystemIntegratorDistributorstakedirectimpactsfromMacro.SystemIntegratorsaremoreself-innovated.Trends：Expandbiz-scale,Branch-focus；Diversificationinvalue-chain,operationmodels-20%-10%0%10%20%30%40%50%05010015020025030035040045050020092010201120122013F2014F2015F2016F2017F代理商渠道市场规模(亿元)代理商渠道市场增长供应商市场增长Revenuein100MRMBDistributorMarketSystemIntegratorMarketDistributorMarketGRSupplierMarketGRRevenuein100MRMBSIMarketGRSupplierMarketGR0%10%20%30%40%高端市场中高端市场中低端市场低端市场20112017FMultipletriesintoughcompetition业务模式从产品到服务中端市场期待模式创新组织架构探索中调整渠道发展谋求合作共赢资本市场加速并购重组2011-2017ChinaAutomationMarketMiddle-endwillshowwhatthemarketinthefuturecouldbe.High-endMiddle-endLow-endServicemarket.Middle-endmarket.Structureresilience.Channelscollaboration.M&AGDPtalks3quartersThemoreinvestmentsarecalculatedinGDP,themoreobviouslyGDPindicatesAutomationmarketofthreequarterslater.GDPindicatesAutomationinadvanceofthreequarters.Datasource：gongkong、ChinaStatisticsBureauIndustrialAutomationGRProjectIAGROEMIAGRGDPII1,00743016%-6.1%26.2%13.5%-4.2%-10%-5%0%5%10%15%20%25%30%05001,0001,5002,0002,500200820092010201120122013F2014F2015F2016F2017F产品服务整体市场1437Accelerationslowsdown2005-20