各国颜色文化差异

NAMEOFSTUDENT:MAJIDDEZHKAMWHATAREDIFFERENCESINCASEOFMEANINGOFCOLORSINDIFFRENETCULTURES:Colorsymbolisminartandanthropologyreferstotheuseofcolorasasymbolinvariouscultures.Thereisgreatdiversityintheuseofcolorsandtheirassociationsbetweencultures.andevenwithinthesamecultureindifferenttimeperiods.]Infact,thesamecolormayhaveverydifferentassociationswithinthesamecultureatanytime.Forexample,redisoftenusedforstopsignsordanger.Atthesametime,redisalsofrequentlyusedinassociationwithromanceColorsymbolism:Afewexamples:BlackisapowerfulandforebodingcolorinJapaneseculture.Traditionally,blackhasrepresenteddeath,destruction,doom,fearandsorrow.Especiallywhenusedalone,blackrepresentsmourningandmisfortune,andisoftenworntofunerals.Blackhasalsotraditionallybeenacolorofformality,andhasincreasinglycometorepresentelegance,withthegrowingpopularityofWesternconceptionsofblacktieeventsThemeaningofcolorsinJapan:WhitehasbeenanauspiciouscolorinJapanformuchofitshistory.WhiterepresentspurityandcleanlinessintraditionalJapanesesociety,andisseenasablessedcolor.Becauseofthesacrednatureofthecolor,whiteisthecolorofweddingsandotherjoyfullifeevents,andappearsontheJapaneseflagWhiteinjapan:RedisapowerfulcolorintraditionalJapanesesociety,representingstrongemotionsratherthanideas.AsthecolorofthesuninJapanesecultureandontheJapaneseflag,redisthecolorofenergy,vitality,heat,andpower.Redalsorepresentsloveandintimacy,includingsexualdesireandthelifeforceandenergyinpeopleRedinjapan:BlueisalsoacolorwhichrepresentspurityandcleanlinessintraditionalJapaneseculture,largelybecauseofthevaststretchesofbluewaterthatsurroundstheJapaneseislands.Assuch,bluealsorepresentscalmnessandstability.Additionally,blueisconsideredafemininecolor,andso,incombinationwiththeassociationwithpurityandcleanliness,blueisoftenthecoloryoungwomenweartoshowtheirpurityBlueinjapan:GreenisthecoloroffertilityandgrowthintraditionalJapaneseculture.Asthecolorofnature,theJapanesewordforgreen,isalsothewordforvegetation.Inaddition,thecolorgreenrepresentsyouthandvitality,andtheenergyofgrowth.Greencanalsorepresenteternity,sinceevergreentreesneverlosetheirleavesorstopgrowing.Greeninjapan:Chinaandcultureofcolors:AsyoucanseeinchinayoucanseelotsofthingswhichtheyhavearedcolorSoIwanttoshowsomeofthem:Chinaandmeaneningofcolors:Redinchina:Red,correspondingwithfire,symbolizesgoodfortuneandjoy.RedisfoundeverywhereduringChineseNewYearandotherholidaysandfamilygatherings.AredenvelopeisamonetarygiftwhichisgiveninChinesesocietyduringholidayorspecialoccasions.Theredcolorofthepacketsymbolizesgoodluck.Redisstrictlyforbiddenatfuneralsasitisatraditionallysymboliccolorofhappiness;however,asthenamesofthedeadwerepreviouslywritteninred,itmaybeconsideredoffensivetouseredinkforChinesenamesincontextsotherthanofficialseals.InmodernChina,redremainsaverypopularcolorandisaffiliatedwithandusedbytheCommunistgovernment.Redinchina:AsyouknowthecolorofChina'sFlagisred:Traditionsinchina:Black,correspondingtowater,isaneutralcolor.BookofChanges,regardsblackasHeaven’scolor.Theysaying“heavenandearthofmysteriousblack”wasrootedintheobservationthatthenorthernskywasblackforalongtime.TheybelievedTianDi,orHeavenlyEmperor,residedintheNorthStar.TheTaijisymbolusesblackandwhitetorepresenttheunityofYinandYang.AncientChineseregardedblackasthekingofcolorsandhonoredblackmoreconsistentlythananyothercolor.LaoZisaidthatfivecolorsmakepeopleblind,sotheDaoSchoolchoseblackasthecoloroftheDao.InmodernChina,blackisusedindailyclothing.Whiteisassociatedwithdeathandmourningandwasformerlywornatfunerals,butdependsontheageofpassing.Blackinchina:Whiteinchina:White,correspondingwithmetal,representsgoldandsymbolizesbrightness,purity,andfulfillment.Whiteisalsothecolorofmourning.ItisassociatedwithdeathandisusedpredominantlyinfuneralsinChineseculture.AncientChinesepeopleworewhiteclothesandhatsonlywhentheymournedforthedead.Sometimessilvertakesitsplace,assilverisoftenofferedtothedeceasedintheformofjosspaperYellow,correspondingwithearth,isconsideredthemostbeautifulandprestigiouscolor.TheChinesesaying,YellowgeneratesYinandYang,impliesthatyellowisthecenterofeverything.Associatedwithbutrankedabovebrown,yellowsignifiesneutralityandgoodluck.Yellowissometimespairedwithredinplaceofgold.YellowwasthecolorofImperialChinaandisheldasthesymboliccolorofthefivelegendaryemperorsofancientChina.Yellowoftendecoratesroyalpalaces,altarsandtemples,andthecolorwasusedintherobesandattireoftheemperors.YellowalsorepresentsfreedomfromworldlycaresandisthusesteemedinBuddhism.Monks’garmentsareyellow,asareelementsofBuddhisttemples.YellowisalsousedasamourningcolorforChineseBuddhistsYellowinchina:Yellowintraditionsofchina:Colorsmeaninginwesternculture:Therearewithoutadoubtsomeuniversalcaracteristicsintheperceptionofcolor(forexample,thefactthatredandgreenhaveamoreimmediatephysiologicalimpactthanblue).Wecanintuitivelysensethatsomecolorshavea“biological”impactonus.Ifyouhadtochoosebetweenfoodinaredororangedishandthesamefoodpresentedinabluedish,youwouldprobablydeemth