电子商务竞赛原创ppt

E-commerce顔廷栋郑逸凡黄诗婷张新阳侯亚妍ContentsIntroductionECVSTraditionalcommerceSatisfaction&trustinECFuturetrendsofECConclusionIntroductionE-commerceisanewwayofconductingbusiness,andaswithanyothernewapplicationoftechnology,itpresentsbothopportunitiesforimprovementandpotentialproblems.Thescopeofe-commerceExchangeofdigitizedinformationTechnology-enabledtransactionsTechnology-mediatedrelationshipsIntra-&inter-organizationalactivitiesThetypesofe-commerceBusiness-to-Business(B2B)Business-to-Consumer(B2C)Consumer-to-Consumer(C2C)Consumer-to-Business(C2B)Business-to-Administration(B2A)Consumer-to-Administration(C2A)Thetypesofe-commerceBusinessoriginatingfrom...BusinessConsumersB2BC2BB2CP2PBusinessConsumersB2BBusiness-to-Business(B2B)e-commerceencompassesallelectronictransactionsofgoodsorservicesconductedbetweencompanies.B2CTheBusiness-to-Consumertypeofe-commerceisdistinguishedbytheestablishmentofelectronicbusinessrelationshipsbetweenbusinessesandfinalconsumers.Itcorrespondstotheretailsectionofe-commerce,wheretraditionalretailtradenormallyoperates.C2CConsumer-to-Consumer(C2C)typee-commerceencompassesallelectronictransactionsofgoodsorservicesconductedbetweenconsumers.Generally,thesetransactionsareconductedthroughathirdparty,whichprovidestheonlineplatformwherethetransactionsareactuallycarriedout.C2BInC2Bthereisacompletereversalofthetraditionalsenseofexchanginggoods.Thistypeofe-commerceisverycommonincrowdsourcingbasedprojects.Alargenumberofindividualsmaketheirservicesorproductsavailableforpurchaseforcompaniesseekingpreciselythesetypesofservicesorproducts.E-commerceV.S.TraditionalCommerceTraditionalCommerceFactsaboutthetraditionalCommerceStaffsTimeHigh-costInformationlimitedE-commerceItisveryimportanttobreak-throughtheseconventionalrulesandadapttheinformationtechnologywaysofdoingbusiness.AdvantagesofE-CommerceE-Commercecanoperate7*24hReducecosttobuyersReducecosttothesuppliersCreateNewmarketsImprovedandbettercustomerserviceInformationsharingE-PaymentsystemLIMITATIONSOFE-COMMERCECostsSecuritySatisfactionandtrustinE-commercePURCHASEATTITUDELOYALTY(Repurchase)INTENTIONAttitude-BehaviorDecisionProcesspastonlineshoppingexperiencecustomerconcernscomputerself-efficacywebsitequalityTwooneThreeFactorsthataffectconsumersatisfactionwithinternetshopping1Informationquality(accuracyofcontent,up-to-datecontent,informationpresentation)Systemquality(privacyandsecurity,simpledesign,easeofuse,etc)2Servicequality(flexibility,timelinessoforderdelivery,conditionofproductsreceived,etc)3TrustinECAbeliefthatanonlinewebsiteorotherdigitalentitiescandeliverwhattheypromisesothattherecipientstrustthem.THEPREMIUMPRESENTATIONAnalyzeCompetitionHowtoincreaseTrustinECSomerepresentativestrategiesforbuildingconsumertrustinEC.ImproveyourwebsiteNavigationalvisualandinformationdesignofawebsiteaffectconsumertrust.AffiliatewithanobjectivethirdpartyCanputhypertextlinksontheirwebsitestotrustedtargets,includingreputablecompaniesorwellknowportals.IntegrityconveysanoverallsenseofabilityofonlinestorestobuildanimagesofstrongjusticeandfulfillpromisesthathavebeenmadetocustomersCompetencemeansthatstorescanpromotetheperceptionofcompetencebydeliveringaprofessionalwebsiteECsecuritycanhelpsolidifytrust.ForexampleDellwasthefirstPCmanufacturertolaunchanonlinesecureshoppingguaranteetoonlineshoppersEstablishtrustworthinessEstablishtrustworthinessEstablishtrustworthinessEstablishtrustworthinessEstablishtrustworthinessHowtoincreaseTrustinECIntegrityCompetenceSecurityFutureofE-commerce1.Globalization2.Personalization3.Regionalisation4.MobilityGlobalizationTime&SpaceInformation&TechnologyOpportunityPersonalizationPersonalityPreferenceDiversificationRegionalisationMajorProjectBigcity&PortcityB2BMobilityUsersFeatureIncreaseSummaryE-commerceE-commerceplaysanimportantroleintoday'slife.E-commerce'sDevelopmentE-commerceV.S.TraditionalcommerceOnlineshoppingFutureofE-commerceE-commerceE-commerceV.S.TraditionalCommerceAdvantagesE-commerceOnlineshoppingexperiencehasthestrongestassociationwithonlinepurchaseintention.Positiveonlinemarketingactivitiescangeneratepositiveeffects.TrustCustomerSatisfactionLoyaltyE-commerceGlobalizationPersonalizationRegionalisationMobilizedReference=503316480&z=0&tn=baiduimagedetail&ipn=d&word=ecommerce&step_word=&pn=2&spn=0&di=34057885730&pi=&rn=1《电子商务发展史》（2005）Wikipedia=baiduimage&ipn=r&ct=201326592&cl=2&fm=detail&lm=-1&st=35