公关礼仪教育与大学生综合素质优化之探讨

254Vol.25,No.420058JOURNALOFGUILINUNIVERSITYOFELECTRONICTECHNOLOGYAug.2005X,(,310015):,,,,,,,:;;:C912.3:B:100127437(2005)04245204,,,,,,,,,,,,,,,;,;,,,,,,,,,,,,1,,,,,,,,,,X:2005-06-15:(19652),(),,,,.,,,;,;,;,,;,1.1,,,,,,1.2,,,,,,,,,,,,,,,,,,,1.3,,,,2,,,,:,,,,,,,2.1:,,,,,,,,,,,,,,6420058,,,,,,2.2,,,,,,,,,,2005429,,,,2.3,,,,,,,,,,,,,2.4,,,,,,,,,,,,,,2.5,,,,,;,,,,,,,,,,,,,,,,,,2.6,,,,,,,,,,,,,,3,,,,,,,,,,,,744:,:,,,,,,,,:,,,,,,:[1].[J].,2003,(3).[2].[J].,2004,(4).[3].,[J].,2004,(82).[4],,.[J].,2004,(12).[5],,.[J].,2003,(11).[6].[J].,2004,(8).[7].[J].,2004,(5).[8].[J].,2004,(11).[9].[J].,2004,(6).ADiscussionontheEducationofPublicRelationandEtiquetteandtheSyntheticCharacterOptimizationofUndergraduatesSAWLIEXIAbdullah,ZHANGLan2xin(Dept.ofMediaandCommunication,CityCollegeZhejiangUniv.,Hangzhou310015,China)Abstract:Withtherapiddevelopmentofcommodityeconomy,thegradualopeningofcommunicationmethodsandtheincreasingofdemocracyinpolitics,publicrelationandetiquetteisbecomingoneoftheessentialqualitiesofmoderntimes.Theeducationofpublicrelationandetiquettecouldincreaseundergraduates’knowledgeaboutetiquette,nurturetheirsentimenttoobserveetiquette,exercisetheirvolitiontoobserveetiquette,establishtheirfaithtoobserveetiquetteandfostertheircustomtoobserveetiquette.Publicrelationandetiquetteeducationisanimportantmeansforundergraduatestoobtainself2esteem,self2confidence,understandingandsupportaftertheirgraduation.Consequently,itisanurgentissuetosetupapublicrelationandetiquettecoursetooptimizethesyntheticalqualityoftheundergraduates.Keywords:publicrelationandetiquetteeducation,cultivationofquality,image2building()8420058