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0TextTextTextTextLEVELSEPARATE41PlanImplementSupportLINKS32TextTextTextTextTextTextTextText2X2CUBED32X2TOWER4TextTextTextTextTextTextSIZESIN5TextTextTextTextTextTextTextTextTextTextJOINT6TextTextTextTextSPOTLIGHT7TextTextTextTextTextTextSTAIRCASE8StrategySkillsSystemsStaffSharedvaluesStructureStyle7S9NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK105PsMARKETINGPlacePriceProductPackagePositioningpromotionProductoffering11TextTextWIRECUBES12TextTextTextTextCUTOUT3D13TextTextTextLINEARA3D14TextTextTextTextLINEARB3D15TextTextTextLINEARC3D16TextTextTextLINEARD3D17TextTextTextTextLINEARE3D18TextTextTextLINEARG3D19TextTextLINEARI3D20TextTextTextTextLINEARJ3D21TextLINEARN3DTextTextText22TextTextTextLINEARP3D23LINEARQ3DTextText24TextTextLINEARQ3D25PROPELLER3D26SPIRAL13D27SpiralBrakesTubeintubeSPIRAL23D28STARS3D29RINGS3D30PERSPECTIVE3D31ARROW3D32CUBES13D33CUBES23D34*FootnoteSource:CUBES33D35TextTextSCALE36TextTextSCALES37ARROWSTextTextTextTextTextTextText38LEVEL1Text39LEVEL2TextText40LEVEL3TextTextText41LEVEL4TextTextTextText42LEVEL5TextTextTextTextText43LEVEL6TextTextTextTextTextText44FLOW2TextHeaderHeaderText45TextFLOW2TITLETextHeaderHeaderText46FLOW3TextHeaderHeaderTextHeaderText47TextFLOW3TITLETextHeaderHeaderTextHeaderText48FLOW4TextHeaderHeaderTextHeaderHeaderTextText49TextFLOW4TITLETextHeaderHeaderTextHeaderHeaderTextText50FLOW5TextHeaderHeaderTextHeaderHeaderHeaderTextTextText51TextFLOW5TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextText52FLOW6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderText53TextFLOW6TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderText54BLADESTextTextTextText55BOXTextTextTextText56BOXTextTextTextText57CYCLE1TextTextText58CYCLE2TextText59UPON2TextText60CYCLE3TextTextText61CYCLE4TextTextTextText62CYCLE5TextTextTextTextText63CYCLE6TextTextTextTextTextText64CYCLE7TextTextTextTextTextTextText65CYCLE8TextTextTextTextTextTextTextText66TextINCOMINGTextTextTextTextText67RIBBONTextTextTextTextText68RINGTextTextTextTextText69CONTINUOUSTextTextTextTextTextTextTextText70CUTOUTTextTextTextText71LINEARATextTextText72LINEARBTextTextTextText73LINEARCTextTextText74LINEARDTextTextText75LINEARETextTextTextText76LINEARFTextTextText77LINEARGTextTextText78LINEARHTextTextTextText79LINEARITextText80LINEARJTextTextTextText81LINEARKTextTextTextTextTextText82LINEARNTextTextTextText83LINEARPTextTextText84LINEARQTextText85PROPELLER86STEP5TextTextTextTextText87TextTextTextText2ON188TextTextTextTextTextTextAGAINST89TextTextTextTextTextATWORK90NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK91TextTextCOUPLEDHORIZ92TextTextCOUPLEDVERT93TextTextTextTextFOCUSED94TextTextTextPARALLEL95TextTextTextTextSPLIT96TextSURROUND97TextTextTWISTED98TextTextUP&AWAY99TextTextUP&DOWN100Thewaymanagerscollectivelybehavewithrespecttouseoftime,attention,andsymbolicactionsThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersTheprocessesandproceduresthroughwhichthingsgetdonefromdaytodayAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.SomecompaniesperformextraordinaryfeatswithordinarypeopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S101CustomerClientsDistributorsCompetitorsSuppliers3CsTRIANGLE102SkillsSharedvaluesStrategyStaffStructureSystemsStyleAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsTheprocessesandproceduresthroughwhichthingsgetdonefromday-to-dayThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.Somecompaniesperformextraordinaryfeatswithordinarypeople3S-4S103StyleStructureStaffStrategySystemsSkillsSharedvaluesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.SomecompaniesperformextraordinaryfeatswithordinarypeopleThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersTheprocessesandandproceduresthroughwhichthingsgetdonefromday-to-dayTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesAcoherentsetofactionsaimedatgai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