咨询顾问手册(1)

顾问咨询指南ConsultingGuide本企业发展顾问咨询指南适用于顾问咨询公司。它为顾问咨询公司实施咨询项目提供了详尽的指导。ThisreportistheBusinessDevelopmentConsultingguidetobeusedbytheBSP’s.ItsetsouttheModulesforBSP’stoimplementtheconsultingprogram.IFC-CPDF“DeliveringSolutionsForProsperity”Pageof3462IFC-CPDF“DeliveringSolutionsForProsperity”Pageof3463目录TABLEOFCONTENTS背景BACKGROUND.....................................................................6了解本指南UNDERSTANDINGTHISGUIDE...............................10八模块企业发展阶梯THE8MODULEBUSINESSDEVELOPMENTLADDER................................................................14模块一：了解你的企业MODULE1:UNDERSTANDINGWHATBUSINESSYOUAREIN.....................................................................16概述OVERVIEW...................................................................................16主要学习目标KEYLEARNINGOBJECTIVES.......................................19工具TOOLS..........................................................................................21典型的模块一程序TYPICALMODULE1PROGRAM...........................23需完成的任务TASKSTOBECOMPLETED...........................................25模块二:了解顾客、市场和产品MODULE2:UNDERSTANDINGTHECUSTOMERS，MARKETSANDPRODUCTS...................54概述OVERVIEW...................................................................................54主要学习目标KEYLEARNINGOBJECTIVES.......................................57工具TOOLS..........................................................................................59典型模块二程序TYPICALMODULE2PROGRAM...............................62需完成的任务TASKSTOBECOMPLETED...........................................64模块三:确定商业模式MODULE3:DEFININGTHEBUSINESSMODEL..................................................................................................96概述OVERVIEW...................................................................................96主要学习目标KEYLEARNINGOBJECTIVES.......................................98工具TOOLS........................................................................................100典型的模块三程序TYPICALMODULE3PROGRAM.........................103需完成的任务TASKSTOBECOMPLETED.........................................104IFC-CPDF“DeliveringSolutionsForProsperity”Pageof3464需完成的任务TASKSTOBECOMPLETED.........................................105模块四:员工授权MODULE4:TEAMEMPOWERMENT.........137对企业业绩进行管理MANAGINGORGANISATIONALPERFORMANCE.............................................................................................................139主要学习目标KEYLEARNINGOBJECTIVES.....................................140工具TOOLS........................................................................................142需完成的任务TASKSTOBECOMPLETED.........................................147模块五:市场营销战略计划MODULE5:STRATEGICMARKETINGPLAN..........................................................................179概述OVERVIEW.................................................................................179主要学习目标KEYLEARNINGOBJECTIVES.....................................181工具TOOLS........................................................................................183典型的模块五程序TYPICALMODULE5PROGRAM.........................187需完成的任务TASKSTOBECOMPLETED.........................................189模块六:企业系统化MODULE6:BUSINESSINDEPENDENCE...............................................................................................................219概述OVERVIEW.................................................................................219主要学习目标KEYLEARNINGOBJECTIVES.....................................222工具TOOLS........................................................................................224典型的模块六程序TYPICALMODULE6PROGRAM.........................227需完成的任务TASKSTOBECOMPLETED.........................................229模块七:组织结构，知识，环境管理和技术应用战略MODULE7:ORGANISATIONALSTRUCTURE，KNOWLEDGE，ENVIRONMENTALMANAGEMENTANDTECHNOLOGYSTRATEGIES......................................................................................261概述OVERVIEW.................................................................................261主要学习目标KEYLEARNINGOBJECTIVES.....................................264工具TOOLS........................................................................................266典型的模块七程序TYPICALMODULE7PROGRAM.........................270IFC-CPDF“DeliveringSolutionsForProsperity”Pageof3465需完成的任务TASKSTOBECOMPLETED.........................................272模块八:反馈和持续改善MODULE8:FEEDBACKANDCONTINUOUSIMPROVEMENT...................................................303概述OVERVIEW.................................................................................303学习目标LEARNINGOBJECTIVES.....................................................305工具TOOLS........................................................................................306典型的模块八程序TYPICALMODULE8PROGRAM.........................310需完成的任务TASKSTOBECOMPLETED.........................................311需完成的任务TASKSTOBECOMPLETED.........................................312注NOTES.............................................................................................343注NOTES.................