市场营销咨询方法体系

12398%450%26%12%9%186%398%200%250%300%350%400%450%19%16%ITBPR84%70%164%74%186%0%50%100%150%200%19%18%SPWSPPPPPTPTOP4P4CPESWOEOTEOTERf1f2f3f4f5f6f7f8f9OTSSSSOSTWOWOWTTWWOWTRI:SEM••••••••••••••••••••P1M1M2M3P1M1M2M3P1M1M2M3P2P1P2P1P2P3P3P3M1M2M3M1M2M3P1P1P2P3P2P33AABC1.2.3.4.5.P1M1M2M3P1M1M2M3P1M1M2M3P2PP2P2P3P3P320%15%A10%15%BC100%5%05201151.00.520.11.51.2.,3.3.44.5.pqASSESSOR2009SCORE1McKinsey & Company8.432The Boston Consulting Group, Inc.8.089gp,3Bain & Company7.9664Booz & Company6.5355Monitor Group6.2966Mercer LLC6.167Deloitte5.8448Oliver Wyman5.7559PricewaterhouseCoopers LLP5.57210L.E.K. Consulting5.42611Ernst&YongLLP538811Ernst & Young LLP5.38812A.T. Kearney5.37313IBM Global Business ServicesIBM5.35214Accenture5.31415The Parthenon Group5.306p16KPMG LLP5.24617Katzenbach Partners LLC5.14618Towers Perrin4.84819Capgemini4.75220Gartner, Inc.4.72821Roland Berger Strategy Consultants4.68422ZS AssociatesZS4.64523Cambridge Associates LLC4.58824HewittAssociates454124Hewitt Associates4.54125NERA Economic Consulting4.54THEENDOFDOC