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第七届“鱼化龙杯”大学生课外学术科技作品竞赛海航集团企业文化与员工绩效关系的研究HNAGroupEnterpriseCultureAndStaffPerformanceRelationStudy学院：商学院专业：工商管理_姓名：张凯陈刚刘佳_学号：100104190157_指导老师：郑春_完成时间：2013年3月_论文题目：海航集团企业文化与员工绩效关系的研究专业：工商管理学生：张凯陈刚刘佳签名：指导教师：郑春签名：摘要在当前市场竞争越来越激烈的形势下，企业的竞争越来越表现为企业文化的竞争，而企业的竞争力源于员工的创新力，员工的创新力要靠企业文化建设来提升。本文从企业文化的意义、内涵、特征和要件等角度，通过对海航集团企业文化发展和员工绩效的结合方面进行研究，认为海航集团一直发挥企业文化对员工绩效的强大的推动力，贯彻“以人为本”的思想观念，最大限度地发挥人的作用。针对还存在的问题，有针对性地为海航集团提出加强企业文化建设和绩效管理的方法及措施。关键词：企业文化；员工绩效；企业环境；竞争力Title:HNAGroupEnterpriseCultureAndStaffPerformanceRelationStudyMajor:HumanResourceManagementName:ZhangKaiChenGangLiuJiaSignature:Supervisor:ZhengChunSignature:AbstractIntheincreasinglyfiercecompetitioninthemarketsituation,theenterprise'scompetitionmoreandmoreperformancefortheenterprisecultureofcompetition,andthecompetitionabilityoftheenterprisecomesfromtheinnovationofstaff,theinnovationofstaffdependsontheconstructionofenterpriseculturetopromote.Thisarticlefromthemeaningofthecorporateculture,connotation,characteristicsandelementsofangle,throughtotheHNAGroupenterpriseculturedevelopmentandperformanceofthecombinationofresearchthatHNAGrouphasbeenplayingtheenterpriseculturetothestaffperformanceofthepowerfulimpetus,implementationofthepeople-orientedconcept,tomaximizetherole.Inviewofexistingproblems,targetedforHNAGroupputforwardtostrengthenthebuildingofenterprisecultureandperformancemanagementmethodsandmeasures.Keywords:enterpriseculture，staffperformance，enterpriseenvironment，competitiveness目录前言.................................................................................................................................................1Ⅰ研究背景、意义......................................................................................................................1Ⅱ研究思路与方法......................................................................................................................21相关概念界定............................................................................................................................31.1企业文化概述.................................................................................................................31.2员工绩效概述.................................................................................................................41.2.1员工绩效的定义..................................................................................................41.2.2员工绩效的内容..................................................................................................41.3企业文化与员工绩效的关系概述.............................................................................51.3.1个人兴趣...............................................................................................................61.3.2与岗位的适应性..................................................................................................61.3.3公平感....................................................................................................................61.3.4企业激励...............................................................................................................61.3.5绩效考核体系......................................................................................................61.3.6工作环境...............................................................................................................71.3.7培训及其效果......................................................................................................72海航集团企业文化介绍........................................................................................................82.1海航集团的介绍.............................................................................................................82.2海航企业文化的内涵....................................................................................................82.3海航企业文化的培育机制.........................................................................................102.3.1企业家精神及其示范作用.............................................................................102.3.2强大的激励与约束力.......................................................................................102.3.3利益协调作用....................................................................................................112.3.4及时的信息沟通................................................................................................113海航集团企业文化及员工绩效关系调查设计.............................................................113.1调查目的.........................................................................................................................113.2调查的内容....................................................................................................................123.3调查的方法....................................................................................................................123.4调查样本的选择...........................................................................................................133.5调查问卷的发放及回收.............................................................................................133.6调查结束分析的方法................................................