台大企业文化(1)

11??Deal,T.E.Kennedy,A.AProcter&Gamble…??2ThreeLevelsofCorporateCulture23LevelsofOrganizationalCultureCulturalSymbolsSharedBehaviorsCulturalValuesSharedAssumptions435OrganizationalCulture?()?(OrganizationalPersonality)()?(Greenberg)6OrganizationalCulture?WhatIsOrganizationalCulture??Asystemofsharedmeaning.(Robbins,2001)?()47(Schein)Schein()81.(PrimaryTask)(CoreMission)(Missions&Strategy)2.(Goals)3.(Means)…...4.(Measurement)5.(Correction)591.2.3.4.5.6.10????????(Quality)(Services)(Value)(Cleanliness)?:(Quality)(Cleanliness)(Services)(Price)?611HP12HPHPWay???HPHewlett?713HP?????????14?????815(CharacteristicsofOrganizationalCulture)?Innovationandrisktaking?Attentiontodetail?Outcomeorientation(andprocessorientation)?Peopleorientation?Teamorientation?Aggressiveness?Stability16Culture’sfunctions1.Boundary-definerole,Createsdistinctionsbetweenoneorganizationandothers.2.Identityfororganizationmembers.3.Commitmenttosomethinglargerthanone’sindividualself-interest.4.Socialgluethathelpsholdtheorganizationtogether.5.Shapestheattitudesandbehaviorofemployees.917123418(HowEmployeesLearnCulture)?Stories?Language?Rituals?MaterialSymbols1019??????20(Hofstede’sCulturalDimensions)1.(Powerdistance)2.(Individualismvs.collectivism)3.(Quantityoflifevs.qualityoflife)4.(Uncertaintyavoidance)5.(Long-termvs.short-termorientation)1121CulturalDimensionswithRelativeStandingofSelectedCountries22Why?How??(CompositionoftheWorkforce)?(MergesandAcquisitions)?(PlannedOrganizationalChange)