剑桥商务英语-How-to-write-a-proposal.ppt

Proposal商务建议书IntroductiontoProposalWritingBasically,proposalsarepersuasivepresentations.Purpose:tosolveaproblem,alteraprocedure,findanswerstoquestions,orconductresearchonatopicofmutualinterest.IntroductiontoProposalWriting120-140wordsnosignificantdifferencebetweentheformatrequiredforproposalsandreports(seesomesamples:)Proposalscanusevariousdeliverymedia,suchasletter,fax,email,etc.WherethedeliverymediumspecifiedforaPartTwoanswerisaletter,candidatesshouldincludeopeningandclosingformulae,butneednotincludepostaladdressesintheiranswer.Similarly,wherethedeliverymediumspecifiedisafax,candidatesneednotinclude‘faxheader’details,andwherethedeliverymediumspecifiedisamemooranemail,candidatesneednotincludeto/from/date/subjectdetails.Sample1Sample2Sample3DearMr.RiceThankyouforyourorderbyfax.Furthertoyourrequestforofficespacefortwelvemonths.I’dliketomentionthatIcanalsoofferyoua10%discountforbookingsofaneighteen-monthperiod.YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant.However,pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors.Asaninterestingalternative,youmightwishtoconsideranewpremisescalledDockside(aboutonemiledowntheriversidefromVirginiaWalk).Ithasthefollowingfeatures:•afirst-flooropen-planofficespace(75m2)withwonderfulviewsoftheoldharbour.•aconvenientthree-minutewalkfromthestationandidealforcyclistswithapathalongtheriverside•suitableparkingfacilitiesforovertwentystaff.Pleaseconsiderthispossibilityandnotethediscountwouldstillapply.Avisittothispremisescanbearranged,althoughIwouldsuggestapromptdecisiononthissecondoption.Ilookforwardtohearingfromyouintheverynearfuture.YourssincerelyHugoJonesATypicalStructureforProposalsIntroducingtheproposalProvidingreasons/ComparingprosandconsBalancingandconcludingLead-in:Readingexerciseonp.72Inresponsetoyourenquiryabout…/Furtherto…Atpresentthecompanyseemstobeperforming(well\badly)…Ontheonehand…butontheother…Oneadvantage/disadvantageisthat…Oneotherthingtoconsideris…Despite…Iwouldstillsuggestthat….Overall,Iwouldstronglyrecommendthat….Thefactthat…makesthisagood|poorinvestmentopportunity.GototheWritingTaskonp.73Reading:AproposalAsalespersonwhoworksforacompanyrentingofficespacehasfaxedtheproposalbelowtoaclient.Readitandanswerquestion1-3.1.Whataretheneedsoftheclient?2.Isthesalespersonabletomeetthoseneeds?3.Whatarethebenefitsofthesecondlocation?DearMr.RiceThankyouforyourorderbyfax.Furthertoyourrequestforofficespacefortwelvemonths.I’dliketomentionthatIcanalsoofferyoua10%discountforbookingsofaneighteen-monthperiod.YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant.However,pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors.Asaninterestingalternative,youmightwishtoconsideranewpremisescalledDockside(aboutonemiledowntheriversidefromVirginiaWalk).Ithasthefollowingfeatures:•afirst-flooropen-planofficespace(75m2)withwonderfulviewsoftheoldharbour.•aconvenientthree-minutewalkfromthestationandidealforcyclistswithapathalongtheriverside•suitableparkingfacilitiesforovertwentystaff.Pleaseconsiderthispossibilityandnotethediscountwouldstillapply.Avisittothispremisescanbearranged,althoughIwouldsuggestapromptdecisiononthissecondoption.Ilookforwardtohearingfromyouintheverynearfuture.YourssincerelyHugoJones1.Whataretheneedsoftheclient?2.Isthesalespersonabletomeetthoseneeds?3.Whatarethebenefitsofthesecondlocation?Theclientneedsofficespacefor12months.Thesalespersoncanmeetthoseneedsandalsowantstotryandsellalittlemoreinaddition.Thesecondlocationofferedhasthesebenefits:-officesonthesamefloor-wonderfulviews-moreconvenientthantheotherlocationfortransport-suitableparkingfacilities可能用于提建议的表达法：Thankyouforyourorder…Furthertoyourrequest…I’dliketomentionthatIcanalso…Pleasenote…Asaninterestingalternative,youmightwishtoconsider…Ithasthefollowingfeatures…Pleaseconsiderthispossibilityandnote…Iwouldsuggestapromptdecision…Ilookforwardtohearingfromyou…Writing:AfaxSpacesaver,companywhichrentswarehousespacetobusinesses,hasbeensentthisfax.Lookatthefaxandtheotherinformationbelowandanswerthefollowingquestions.To:SpacesaverFrom:RandyBurrSubject:RentingwarehousespaceFurthertoourdiscussionlastweekinwhichIoutlinedourneedforwarehousingoverthenexteighteenmonths,IwouldliketoenquireifthewarehousespaceisstillavailableattheW1site.Wewouldhavethefollowingrequirements:-warehouseof100m2-24-houraccess-musthavesecurity-adequateparkingfortwentyandeasyaccessoffer10%discountfortwo-yearbookingThreelotscurrentlyavailable:75m250m250m2WarehousingNewwarehousingspaceNOWOPEN.Allspaceavailablefrom25m2to100m2.TwothirdsthepriceofW1Basedincitycentre.Couldoffertwospacesat50m2butmoreexpensive.PooraccessandparkingforfiveatmostOutsideofcitycentre.30-minutedrivefromBrownandBurrJustoffmotorway.Easyaccessforlorriesandadequateparking.Brandnewfacility.CCTVandsecurityfirmcheckonceanight.1.WhatareMr.Burr’sneedsandrequirements?2.HowmuchSpacesavermeetthoseneeds?Whichrequirementcan’tbemet?3.WhatbenefitsofCircularStorageshouldSpacesavermentioninitsreply?Mr.Burrneedswarehousingfor18mo