商务礼仪英语

AStudyonInternationalCommercialEtiquetteandItsSignificance商务礼仪及其意义研究学号：身份证号：姓名：院系：外语学院专业：XXXXX年级：2008级指导教师：xxxCONTENTS(TIMESNEWROMAN小三号加黑加粗)INTRODUCTION…………………………………………………….1CHAPTERONEABCCCCCCCC………………………………….71.1Abc…………………………………………………………….71.2Abc…………………………………………………………….81.3Abc…………………………………………………….……….9CHAPTERTWOABCCCCCCCC…………………………………112.1Abc…………………………………………………………….112.2Abc……………………………………………………………122.3Abc…………………………………………………………….13CHAPTERTHREE…CHAPTERFOUR……CONCLUSION……………………………………………………….REFERENCES………………………………………………………内容摘要当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。AbstractNowadaysdifferentnationscommunicatefrequently.Etiquetteisbecominganimportantissue,whichisnotconfinedonlyinthedomesticaffairs.Atthesametime,thevaluesvaryfromnationstonations,sodoesthepracticeofetiquette.Thereisnotanacknowledgedstandardanditisonlyasetofestablishedruleswhichareobeyedbyallthepeople.Therefore,abusinessmanshouldbefamiliarwithalltheprotocolsinallfields,suchaspolitics,economics,andcultureandmilitary.Internationalbusinessisnolongertheprivilegeoftheminorityofpeople.Moreandmorepeopleprefertogointobusiness.Intheeraofhuman-orientedsociety,howtorespectothersandmaintainone’sdignitybecomesachallenge.Internationalbusinessetiquetteisthebasicknowledgewhichshouldbeappliedinthecompetitionintheinternationalbusinessenvironment..Thisthesisgivesacleardefinitionofcommercialetiquetteandsystematicallyexplainsitscontents,categorizations,features,principles,functionsandpractices.Itillustratesthebusinessintroduction,greetings,welcomingguests,entertainingvisitors,internationalbusinessnegotiation,practicalbusinessEnglishwritingindetail.Italsoshowsthesignificanceofthecommercialetiquette.INTRODUCTIONBusinesscommunicationandbusinessetiquetteInaneraofglobalization,understandingthebasicsofetiquetteandprotocolthatis,thetypeofbehaviorthatothersexpectofyouinbothinformalandformalsettings—isanimportantskill.Itcaninstillanindividualwithconfidencetohandlealmostanysituationinanycultureandallowabusinesspersontconcentrateonthedealathandratherthanworryingaboutsuchdistractionsaswhichforktouseorwhichhandtouseforpassingfood.Withoutanunderstandingofthebasicsofetiquetteandprotocol,youriskcomingoffasaboorishNeanderthal.Youmayevenputyourcompany’simageatriskorriskpotentialfailureintheformationofkeybusinessrelationshipsthatarevitaltoglobalsuccess.Finally,awell-honedsenseandappreciationoflocalcustomsetiquetteandprotocolcanmakeyoustandoutinacompetitiveglobalmarket.InordertocomprehendtheInternationalCommercialEtiquette,weshouldfindoutthefullcontentsofitsactivities.Justasitsnameimplies,theInternationalCommerceindicatesthatthereisonlyonepurposeofcommercialactivities,thatis,torealize,increaseandconvertthevalue.Onesalesitsgoodstotheothertorealizethemarketvalueofthisproduction,atthesametime,thevalueisincreasedinthisprocess,therefore,thesellergainssomeprofits,whichwillbeconversedintothevalueformneededinthenextcommercialcampaign,nomatteritiscash,productsorservice,thus,makespreparationofthefollowingcommercialactivity.InternationalCommercialisbasedontheapprobationandreceptionofeachother’strademotivationsbetweenthebargainers.Especiallynowadays,thiskindofactivityisanactioninwhichbothsidesarevoluntaryandalmostwithoutanyforcetopresson.Besides,thiskindofcommercialactivitygoesalongundertheconditionoffreetradeallovertheworld.Therefore,intheatmosphereofinternationalcommerce,thetradershavethesamequality,intentandenvironment,aswellasthreeCHAPTERONEABCCONCLUSIONIncreasedglobalizationhasbeenoneofthemostimportantdevelopmentsinthepastdecade.TheInternethasbeeninstrumentalinacceleratingthegrowthofbusinessacrossborders.Theabilitytoeffectivelyconductbusinesswithtradingpartnersaroundtheworldisessentialinthetwenty-firstcentury.Savvycompaniesviewthedevelopmentofinternationalbusinessetiquetteandcommunicationskillsasastrategytodistinguishtheircompanyfromcompetingfirms.Onebusinesseducatorhascautioned,Beingcloselyattunedtotheorientationsofdiversetradingpartnersisanincreasinglyimportantadvantageinthehighlycompetitiveglobalmarketplace,whereonlytheverybestthrive.Collegesanduniversitieshaverespondedtothisneedbyintegratinginternationalperspectivesintothecurricula.Businessschoolsinparticularhaveworkedtointernationalizethecurriculum,partiallythroughtheexpansionofinternationalbusinesscommunicationcourses.Evenstudentclubshaverecognizedtheneedforenhancedunderstandingofothercultures,sponsoringpopularbusinessetiquettedinnersandworkshopsonglobalbusinessprotocol.Properetiquetteintoday’sbusinessworldgoeswellbeyondbasictablemanners(theyare,afterall,agiveninmostcultures)andcommoncourtesies(allowinganesteemedcolleagueorsuperiortoprecedeyouthroughadoorway,forexample).Thinkofal