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1摘要自从上世纪九十年代开始，企业文化越来越受到关注，对企业文化方面的研究也越来越多，关于企业文化理论的研究也越来越受到人们的欢迎。但是，国内外都没有对外贸行业进行专门的企业文化评估与再造研究。然而，不论是在国内还是国外，在外贸行业方面的企业文化评估和再造研究却没有进行过系统性的研究和整理。自2008年全球金融危机爆发以来，中国外贸经济发展面临着一个新的形势，如何推进外贸企业转型升级、提高软实力，就显得尤为总要。本文从企业文化的角度出发，就外贸企业如何适应时代变化，取得进一步发展来进行研究。本文通过以福建SY公司进出口面临的困境以及采取的方法为例，从而引出对外贸企业整个企业文化的评估与完善的前景。文章首先在企业文化上进行相应研究，并结合OCAI量表法进行评估进行分析，来奠定理论基础。其次，又通过员工满意度来辅助调查分析，在微观上进行更为细致的分析，从而可以得出当前外贸企业文化需要改进的方向和措施，以促使企业文化发挥更为有效的作用。第三，总结ＳＹ公司在进行企业文化培育的方向：一是不断增强团队的协调合作意识；二是调动团队成员的积极性。最后将个例的特殊性为整个行业的普遍性提供一个新的方向和路径，从而也是对OCAI在评估企业文化上进行的一次新的应用和时间。关键词：企业文化，外贸企业，评估，OCAI量表法2AbstractSincethe1990s,theenterprisecultureismoreandmoreattention,therefore,alotofresearchoncorporateculturemoreandmore,researchoncorporateculturetheoryisbecomingmoreandmorereceivespeople'swelcome.However,intermsofdomestic,inforeigntradeenterprisebasiclittleresearchtoenterpriseculture.Since2008,theoutbreakoftheglobalfinancialcrisis,China'seconomyismoreandmoresevere,economicdevelopmentofChina'sforeigntradeisfacinganewsituation.Therefore,wemusttakecorrespondingmeasures:ontheonehandtolow-endexportsclassgraduallyintotheexportofhighandnewtechnology,promotethetransformationandupgradingofforeigntradeenterprises;Theotherside,alsowanttocontinuetostrengthenenterprisecultureconstruction,enhancethesoftpower.Thisarticlefromtheperspectiveofcorporateculture,foreigntradeenterprisehowtoadapttotheeraofchange,makefurtherdevelopmentforresearch.ThisarticlethroughtotheplightofthefujianSYcompanyimportandexport,andadoptthemethod,forexample,whichleadstotheforeigntradeenterprisetheprospectofthewholeassessmentandimprovementofenterpriseculture.Thispaperaccordinglytheresearchoncorporateculture,combinedwithanOCAIquestionnairemethodtoevaluatetheanalysis,tolayatheoreticalfoundation.Atthesametime,andthroughtheemployeesatisfactiontoassistintheinvestigationanalysis,astomakemoredetailedanalysisonthemicro,whichcanbeconcludedthatthecurrentcorporateculturedirectionandmeasuresforimprovement,sothattheenterprisecultureplayamoreeffectiverole.Finally,inthedirectionoftheenterpriseculturetofosterSYcompanyis:thecoordinationandcooperation,andconstantlystrengthenteamconsciousness;Second,arousetheenthusiasmofteammembers.Anduniversalityoftheparticularityofexamplefortheindustrytoprovideanewdirectionandpath,whichisalsoanOCAIonevaluationofenterprisecultureonanewapplicationandtime.Keywords:Corporateculture,assessment,andanOCAIquestionnairemethod3目录摘要.................................................................................................................................................................1Abstract................................................................................................................................................................21绪论.................................................................................................................................................................51.1研究背景与研究动态...........................................................................................................................51.1.1研究背景...................................................................................................................................51.1.2研究动态.................................................................................................................................101.2研究目的.............................................................................................................................................101.3外贸企业文化的内涵.........................................................................................................................121.4本文的写作思路与创新之处及不足.................................................................................................121.4.1本文的写作思路.....................................................................................................................131.4.2创新点.....................................................................................................................................131.4.3不足之处本研究存在的不足之处是.....................................................................................132企业文化认识.................................................................................................................................................132.1企业文化的力量....................................................................................................错误!未定义书签。2.2企业文化的研究.................................................................................................................................142.2.1企业文化研究的渊源与方法论之争...................................................................................152.2.2企业文化与绩效的关系.........................................................................................................152.2.3企业文化的测量、评估与评估................................................................错误!未定义书签。2.2.3.1企业文化的测量.........................................................................................................162.2.3.2企业文化的评估......................................................