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TheCorporateCultureofDisneySpeaker:Jing-JingZhao•AboutDisney•Theorigin,accumulationanddisseminationofDisneyculture•ThechangeofDisney'scorporatecultureTheCorporateCultureofDisneyAboutDisneyDisneyisheadquarteredinAmerica'slargemultinationalcompanies,themainbusinessincludingentertainmentprogramming,themeparks,toys,books,electronicgamesandmedianetworks.Disneyisalegend,hisnameisasymbolofthedream,hecreatedthecartooncharacterMickeyMouse,made​​thefirstcompletefilminthehistoryofanimation,hecreatedaDisneythemepark,setupamodernMulti-mediacompany,hisideaschangedthefaceoftheworld.“Itallstartedwithamouse”“一切都始于一只老鼠”Theorigin,accumulationanddisseminationofDisneyculturemarketpositioning,recruitmentandtrainingcertainlyreflectsDisney'soutstandingcorporateculture,buthighquality,efficient,meticulousservice,andlarge,rigorousmarketingstrategyisthecoreoftheDisneycorporateculture.ThecoreoftheDisneycorporatecultureAsanentertainmentgiant,Disneygetstoday’sscale,inevitablyhavingitscharacteristics.Thatis,SCSE,includingsecurity,civility,show,efficiency.DisneycorporateculturecharacteristicsThespiritof​​Disneyisjoyisequaltowealth.Thecompany'scorporatecultureisHappyisequaltowealth“.PhilosophyhasbecometheDisneybrandtocontinuethedevelopmentofaBasis.Disney'scorporateculture-fun=WealthAccumulationCorporateculturewithinthesuccessionContinuousdevelopmentcultureadapttotheenvironmentTheWaltDisneyCompany'sbrandimage,sinceafterthebirthofMickeyMouse,andslowlybuildup.Blendinthelocalculture,andmakeitfastandeffectiveimplementationoflocalizationandinternationalizationdisseminationDisneyAfterhalfacenturyofdevelopment,intermsoffilmandtelevisionproductionandthemeparkhasbecomeamodelfortheentireindustry,anditsinternalcultureintheindustryhaveplayedanexemplaryroleDisney'ssuccessandhugeprofitstobecomethemeparkaspectistheobjectofimitation,inimitationoftheprocess,Disney'scorporateculturehasgraduallyspreadDisneyimplementationofinternational,establishedintheUnitedStatesoutsideofTokyoDisneyland,DisneylandParis,HongKongDisneyland,DisneylandShanghai(underconstruction)RolemodelInternationalImitateDisney'scorporateculturechangeFulluseofthecompany'sexistingbrandresourceTheuseofstoriesandscenariosFulluseofAnimalsandcharactersStudiedunderotherrelatedmediafields