无疵产品退货引发大问题:消费电子企业如何应对客户退货的高昂

整理文档很辛苦,赏杯茶钱您下走!

免费阅读已结束,点击下载阅读编辑剩下 ...

阅读已结束,您可以下载文档离线阅读编辑

资源描述

200713815-6%2-3%(68%)(NTF)/2007138(1)/(1)(29%)12003–200721.3118౎ׯԨࠌऺ249ᅢெᇮݭଙࢅൣ໙!44%ዊԍࢅྼႪ!3:%ዘႎጎၒࢅዘႎԈጎ!:%ཽऋت૙!:%࿮هׂ೗DŽOUGDžت૙ׯԨ!31%12007191600MP311%20%•(68%)(NTF)()•27%•5%(NTF)(NTF)3ణമ࿮هׂ೗(NTF)Բ୲ইگ1%ၩݯۉጱׂ೗ଭ๳ฆཽऋׯԨᇱ๔ยԢ዆ሰฆཽऋت૙ׯԨᇱ๔ยԢ዆ሰฆবሀׯԨٳ2,100ྤெᇮଭ๳ฆবሀׯԨٳ1,600ྤெᇮጺऺবሀ3,700ྤெᇮᇱ๔ยԢ዆ሰฆཽऋت૙ׯԨ4.66ᅢெᇮၩݯۉጱׂ೗ଭ๳ฆཽऋׯԨ3.96ᅢெᇮᇱ๔ยԢ዆ሰฆཽऋت૙ׯԨ4.45ᅢெᇮၩݯۉጱׂ೗ଭ๳ฆཽऋׯԨ3.8ᅢெᇮ2.(NTF)1%(NTF)1%4%•••5-6%2-3%(NTF)1%4%1003,7001%(2)(NTF)•(NTF)(NTF)•(NTF)10-13%/2-3%(SG&A)2Hebert,Tim,2005200534Reichheld,FrederickF.,2003•60%2•25%3•44()(NTF)(NTF)5-6%(NTF)56(NTF)(NTF)(NTF)(NTF)55Driggs,WoodruffSusanPiotroski20056Driggs,WoodruffW.StevenS.RamseyPaulF.Nunes,?(Outlook)20069(3)(NTF)ཽऋت૙ׯԨཽऋᇨݞׯԨཽऋᇨݞݛ௬ڦཨጨደॷሺेፌᆫጺׯԨۨ࿋3.6DVD800207()89123Web2.0/77denOuden,Elke,20068Kano,Noriaki,198449Hebert,Tim,2005:2005()AT&T(NTF)firedog20%10()2420%10Tapscott,DonandAnthonyD.Williams20073268/BAC(NTF)50%90%()(NTF)///(12)/1()(S&OP)/()BB2BB()9/()•2007•19()•1600()•2110()•138•2-3%(52)5-6%(86)•13833%29%20%9%9%•10-13%()•6%()20-25%(GPSMP3)()•26%•()25%•49%(WDGForresterAberdeenPhillips*)•68%•27%•5%(NTF)()•68%90%MP3•80%(NTF)1%()•(NTF)1%=/4%•(4%)•100370021001600*1.WDSGlobal(DougOverton)(NTF)200672.Forrester,(PatrickConnaughton)2006113.Aberdeen,,200714.Philips(TonySciarrotta),200311(NTF)•••(NTF)••/©200849178,0002007831197www.accenture.comTerryStegerTerryMBAterry.w.steger@accenture.comBrianSpragueCRMbrian.m.sprague@accenture.comDavidDouthit20david.douthit@accenture.com

1 / 13
下载文档,编辑使用

©2015-2020 m.777doc.com 三七文档.

备案号:鲁ICP备2024069028号-1 客服联系 QQ:2149211541

×
保存成功