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Unit5AdvertisingandAdvertisementsrevisionGettheshivers发抖，哆嗦Outofbounds出界，不合规矩的Behaveoneself约束自己Thatwasn’tmyintent.我不是故意的Takesomethingoutofcontext.断章取义Takesomethingpersonally.在意，往心里去revisionrevisionTakeup开始从事Storybookromance像故事书里一样美好的爱情Brushsb.Off打发Fileone’sincometaxreturns个税申报idiomsandexpressions1.leafthrough:toquicklyturnthepagesofabookoramagazine,readingonlyalittleofit;翻阅E.g.Thewaitingroomwasfullofpeopleleafingthroughmagazines.候诊室里坐满了翻阅杂志的人。idiomsandexpressions2.(be)filledwith:tomakeorbecomefull;touseemptyspace;充满E.g.Thechildren’smindsarealwaysfilledwithstrangeideas.孩子的头脑中总是充满了古怪的想法。Sheseemedtobesuddenlyfilledwithenergy.她似乎一下子精力充沛起来。idiomsandexpressions3.Atthebeginningof:在…开始的时候attheendof在…结束的时候idiomsandexpressions4.Agreatdealof:alargeamount;much;amassof;largenumbersof;plentiful;abundant;substantive;vast;大量的；E.g.Theystillneedagreatdealmoremoneytofinishtheproject.要完成这个项目，他们仍需大量资金。Themattercausedheragreatdealoftrouble.那件事给她带来很多麻烦。idiomsandexpressions5.Bedescribeas:tobeconveyanideaorimpressionof;characterize;说成，被称为E.g.Hewasdescribedasbeingveryclever.人家说他非常聪明。idiomsandexpressions6.shoutout:toutteraveryloudvoice;（突然）大声喊；E.g.Sheshoutedoutindelight.她高兴得大声喊叫起来。Icanhearyouallright;there'snoneedtoshoutout.我能听得清楚，你不必嚷出来。idiomsandexpressions7.Taketheplaceof:tobeusedinsteadofsomeoneorsomething;取代，代替；E.g.Airplanescannotcompletelytaketheplaceoftrains.飞机不会完全代替火车。Itwouldbedifficulttofindamantotaketheplaceofthepresentmanager.找一个人来代替现在的经理是不容易的。idiomsandexpressions8.Passon:togivetoortransferpossessionof;传递；E.g.Throughtheeffortsoftheteachers,knowledgeispassedonfromgenerationtogeneration.通过教师的努力，知识一代又一代地传了下去。idiomsandexpressions9.Pointout:totellsomeoneaboutsomeinformation;指出E.g.IfeelIshouldpointouthowdangerousitis.我觉得我应该指出其危险性。Didhepointoutwhereyouwerewrong?他有没有指出你什么地方错了？idiomsandexpressions10.Findout:togetinformationaboutsth.Becauseyouwanttoknowmoreaboutit.找出，发现，查明（真相等），认识到，想出，揭发；E.g.Wemustfindoutwhomtheypunished.我们必须查明他们处罚了谁。idiomsandexpressions11.Consistof:Tobemadeuporcomposed;由…组成Aweekconsistsofsevendays.一星期由七天组成。TheteamconsistsoffourEuropeansandtwoAmericans.这个队由四个欧洲人和两个美国人组成。ContentsTextAofUnit5Warm-upActivitiesConclusionofTodayHomeworkWarm-upActivitiesWhichonedoyouprefer?Why?DiscussiondiscussionDiscussionCouldyougiveabriefdefinitiontoadvertisement?Wherecanyoufindadvertisements?discussionAdvertisementAdvertisementisanactionorformofcommunicationwhosepurposeistoinformpotentialcustomersaboutproductsandservicesandhowtoobtainandusethem.advertisementYoucanfindthem…NewspapersMagazinesYoucanfindthem…AdvertisingWalls/BillboardsYoucanfindthem…Youcanfindthem..Youcanfindthem…TelevisionRadioYoucanfindthem…InternetYoucanfindthem…Youcanfindthem…GuessingIt’sabout…?ClassicSentencesofAdsGoodtothelastdrop．滴滴香浓，意犹未尽。Poetryinmotion,dancingclosetome．动态的诗，向我舞近。Welead.Otherscopy．我们领先，他人仿效。Askformore.渴望无限。Intelligenceeverywhere.智慧演绎，无处不在。摩托罗拉手机百事可乐丰田汽车理光复印机麦斯威尔咖啡DiscussionWhatarethebasicfeaturesofanadvertisement?discussionAnadvertisementatleasthasthreebasicfeaturesasthefollowing:☼paidfor☼deliveredtopeopleviamass-media☼attractiveandattemptingtopersuadeBasicFeaturesofanAdDoyouwanttoknowmoreaboutit?BasicfeaturesofanadTextA:AdvertisingReadingTaskLet’sskimthetexttogether!Task:FillinthefollowingblanksaboutthehistoryofadvertisingaccordingtoPara.5-Para.9ofthetext.ReadingtaskHistoryofAdvertisingThefirstprintedadvertisement1478EnglandWilliamCaxtonAnewkindofadvertisingInthe18thand19thcentury()TheindustryrevolutionAppearanceofadvertisingagenciesinU.S.AAdvertisingbecameahighlyspecializedprofessionAftertheCivilWar()PublichawkinginancientGreeceHistoryofadvertisingConclusionWehavelearned…thedefinitionofadvertisingthebasicfeaturesofanAdthehistoryofadvertisingconclusionSelf-studyMaterials1.《世界著名广告作品分析》祁聿民许之敏著经济科学出版社2.《广告英语阅读欣赏》宋宏编著国防工业出版社ReferenceWebSitesReferenceBooks