企业多元化经营的产业选择及其进入方式

20003143JournalofChinaCoalEconomicCollegeMar.,2000No.1Tot.43吕　涛,王震声(,221008)[]当前,多元化战略已成为许多企业谋求成长的重要手段,企业多元化经营的好处在于分散经营风险,扩大市场权力和取得协同效应等,但是企业如果不考虑自身实力及外部环境,进行盲目的多元化,也很容易落入“多元化陷阱”,本文认为企业做好进入产业及其进入方式的选择,能在一定程度上降低多元化经营的风险。首先分析了产业选择的重要性,接着指出企业经营目标、业务关联性及所选产业的进入、退出壁垒都会影响产业选择,最后阐明兼并是比新建生产能力更好的进入方式。[]多元化经营;产业选择;进入方式[]F270[]C[]1006-6160(2000)01-0060-03IndustrialSelectionandEntriesofEnterprises'DiversificationLUTao,WANGZhen-sheng(CollegeofBusinessAdministration,ChinaUniversityofMiningandTechnology,Xuzhou221008,China)Abstract:Thestrategyofdiversificationhasbecomeanimportantapproachtoenterprisedevelopment,andindustrialselectionisakeytosuccessfuldiversification.Theessaydiscussesthesignificanceofindustrialselection,relevantfactors,andmeansofentry,whichwillbeofgreatimportancetoenterprisediversification.Keywords:diversification;industrialselection;meansofentry-(H.IgorAnsoff)50,,,,,,,,,:1.,,(MichaelE.Porter),,,,,,,(Bowman.60[]1999-01-25[](1974-),,,C),,,,,,2.,,,,;,,,,,;;,3.,::,,;,,;20,,,,,,,,,,,,,,1.,:,,,,60,90,,,,,;(),;,,,,2.,,,,,,,,(),61(PhilipMorris),,(Miller),,,,,,,3.,;,(1I),,,1(1II),,,(1IV),,(1III,,,,,,,,:(l);(2),:1.,,,,,,,,,,,,,2.,,,,,,,,,,3.,,,,2(65),OA,OP,,,OB,,,(下转第65页)62,,,,,2.,,,,,,,,,,,,,3.,,,,,,,,,,,,,,,,,[:](上接第62页)OP,,,,,2,,,,,,,,,,[:]65