旅游商务英语第3单元

Unit3MedicalTourismDestinationsAfterstudyingthisunit,youshouldbeableto:﹡knowsomethingaboutatourguide;﹡talkabouttourismindustryanddifferenttypesoftourism;﹡knowtheothersideofMacauasadestinationformedicaltourism;﹡gettoknowMacau’smajortourismcompetitors;﹡getfamiliarwithsometermsinthefieldoftourism.1Unit3MedicalTourismDestinationsKnowingaTourGuideWarm-upTasks2venuen.thesceneofanyeventoraction(especiallytheplaceofameeting)会场，场所；体育场馆area-specificadj.usedinaspecificarea用于特定区域的initiallyadv.atthebeginning最初embedv.fixorsetsecurelyordeeply(使)嵌入；深留脑中ethicn.theprinciplesofrightandwrongthatareacceptedbyanindividualorasocialgroup伦理；道德规范WordsandExpressionsTermseducationalestablishment教育机构touristguidequalification导游资格(证书)TheEuropeanCommitteeforStandardization欧洲标准委员会culturalandnaturalheritage文化和自然遗产EuropeanFederationofTouristGuideAssociations欧洲的导游协会联合会3Unit3MedicalTourismDestinationsReadthefollowingpassagecarefully.Fillintheblankswithphrasesandexpressionsprovidedbelow.Makechangeswherenecessary.Atourguideortouristguideprovidesassistance,informationandcultural,historicalandcontemporaryheritageinterpretationtopeopleonorganizedtours,individualclients,educationalestablishments,atreligiousandhistoricalsites,museumsandatvenuesofothersignificantinterest.Theynormallyhavearecognized1touristguidequalification.TheEuropeanCommitteeforStandardizationdefinitionfor“touristguide”is:Touristguideisthepersonwhoguidesvisitorsinthelanguageoftheirchoiceandinterpretsthe2lheritageofanarea,whichpersonnormallypossessedanarea-specificqualificationusuallyissuedand/orrecognizedby3.InEurope,touristguides(tourguidebeinginitiallyatermprimarilyusedintheUSmarket)arerepresentedbytheEuropeanFederationofTouristGuideAssociations.4isspecifictoeachandeverycountry;insomecasesthequalificationisnational,insomecasesitisbrokenupintoregions.Inallcasesitisembeddedintheeducationalandtrainingethicofthatcountry.TheArtofGuidingisaskill;itistheskillof5andvaryingitfordifferentaudiences;itistheskillofpresentingitinasimpleandpreciseway;itistheskillof6toseeandtounderstand;itisaskillwhich,ifwellperformed,isinvisible.allowthevisitor,culturalandnatural,nationalorregional,selectinformation,theappropriateauthority,thetouristguidingqualification4Unit3MedicalTourismDestinationsAtourguideortouristguideprovidesassistance,informationandcultural,historicalandcontemporaryheritageinterpretationtopeopleonorganizedtours,individualclients,educationalestablishments,atreligiousandhistoricalsites,museumsandatvenuesofothersignificantinterest.Theynormallyhavearecognized1nationalorregionaltouristguidequalification.TheEuropeanCommitteeforStandardizationdefinitionfor“touristguide”is:Touristguideisthepersonwhoguidesvisitorsinthelanguageoftheirchoiceandinterpretsthe2culturalandnaturalheritageofanarea,whichpersonnormallypossessedanarea-specificqualificationusuallyissuedand/orrecognizedby3theappropriateauthority.InEurope,touristguides(tourguidebeinginitiallyatermprimarilyusedintheUSmarket)arerepresentedbytheEuropeanFederationofTouristGuideAssociations.4Thetouristguidingqualificationisspecifictoeachandeverycountry;insomecasesthequalificationisnational,insomecasesitisbrokenupintoregions.Inallcasesitisembeddedintheeducationalandtrainingethicofthatcountry.TheArtofGuidingisaskill;itistheskillof5selectinginformationandvaryingitfordifferentaudiences;itistheskillofpresentingitinasimpleandpreciseway;itistheskillof6allowingthevisitortoseeandtounderstand;itisaskillwhich,ifwellperformed,isinvisible.Checkyouranswers.Andrepeatthepassagesentencebysentenceuntilyoulearnthedetailsbyheart.5Unit3MedicalTourismDestinationsAnswerthefollowingquestionsaccordingtothepassage.7.Whatqualificationsshouldatouristguidenormallyhave?6Unit3MedicalTourismDestinationsAnswerthefollowingquestionsaccordingtothepassage.7.Whatqualificationsshouldatouristguidenormallyhave?Heorsheshouldhaveatouristguidequalification,nationalorregional.7Unit3MedicalTourismDestinationsAnswerthefollowingquestionsaccordingtothepassage.8.IsthetouristguidingqualificationgeneraltoallthecountriesinEurope?8Unit3MedicalTourismDestinationsAnswerthefollowingquestionsaccordingtothepassage.8.IsthetouristguidingqualificationgeneraltoallthecountriesinEurope?No,itisn’t.ItisspecifictoeachandeverycountryinEurope.9Unit3MedicalTourismDestinationsTypesofTourismSpeakingTasks10Unit3MedicalTourismDestinationsdisposableadj.freeoravailableforuse可任意处理的ecotourismn.tourismtoobservewildlifeortohelppreservenature生态旅游WordsandExpressionsTermsupmarket高端市场sophisticatedtaste高端的品味pro-poortourism扶贫旅游recessiontourism经济衰退旅游(经济衰退时期的低成本高价值的旅游形式)creativetourism创意旅游darktourism黑色旅游(如：波兰的纳粹奥斯威辛集中营旅游)11Unit3MedicalTourismDestinationsWorkinpairs.Practicethedialoguewithyourpartner.TypesofTourismProfessorGreen,atourismexpertisdiscussingwithoneofhisstudentsLiLiaboutthetourismindustryafterhehasgivenaspeechintheschoollecturehall.LiLi:Thankyou,Professor,foryourexcellentspeechanditisreallymarvelousandhelpfulforus!Prof.Green:I’mverygladyoulikeitandyouknowthisismyveryfirsttimetogiveaspeechtocollegestudentsinChinaonthe