现代公关礼仪曾湘宜

中等职业学校文秘专业规划教材现代公关礼仪主编曾湘宜参编李兰兰代英张晓庆北京工业大学出版社内容提要本书是中等职业学校文秘专业的现代公关礼仪课教材。为了培养学生的礼仪公关意识，本书以现代公关礼仪的基本规范和要求为主线，分别介绍了形象礼仪、交往礼仪、语言礼仪、公务礼仪、商务礼仪及会议礼仪的基本规范和要求，同时也介绍了舞会、晚会等联欢聚会、馈赠礼仪的基本常识。本书是一本实用性、操作性比较强的教材，可供中等职业学校、成人高校以及民办高校作为教材使用，也可作为机关、企事业单位人员岗位培训的辅助读物，还可作为社会青年、商务人员的自学读物。图书在版编目（ＣＩＰ）数据现代公关礼仪/曾湘宜主编.－北京：北京工业大学出版社，2006.6ISBN7-5639-1659-8I．现…II．曾…III．公共关系学－礼仪－专业学校－教材IV．C912.3中国版本图书馆CIP数据核字（2006）第033182号现代公关礼仪主编曾湘宜*北京工业大学出版社出版发行邮编：100022电话：[phone]各地新华书店经销徐水宏远印刷厂印刷*2006年6月第1版2006年6月第1次印刷787mm×1092mm16开本10印张245千字印数：1~5000册ISBN7-5639-1659-8/G·822定价：15.00元中等职业学校文秘专业规划教材编委会名单主任：曾湘宜代英副主任：刘传贤罗恒星邓庆平编委：（排名不分先后）艾赤石邓庆平李兰兰罗恒星欧阳长波欧阳长宁薛郴中余溪人曾细央张晓庆前言近年来，在党和国家领导的支持下，我国的职业教育取得了重大发展，培养了大量高素质的劳动者和技能型专门人才。为了贯彻《国务院关于大力发展职业教育的决定》精神，全面落实《面向21世纪教育振兴行动计划》中提出的职业教育课程改革和教材建设规划，我们组织本专业领域的骨干教师精心编写了这套《中等职业学校文秘专业规划教材》；并依据当前社会需要，对教学内容以及教学方法进行了科学的更新，使其更符合“大力发展面向新兴产业和现代服务业的专业，大力推进精品专业、精品课程的教材建设”的教学改革思想。培养优秀的文秘专业人才是编写本套教材的重要目的。作为中等职业学校重点建设的专业，文秘专业应培养与我国社会主义现代化建设需求相适应的德、智、体、美全面发展，并具有综合职业能力和全面素质，能从事文秘及其相关工作的劳动者和中初级专门人才。本专业毕业生主要面向政府机关、事业单位、各类经济形式的企业，从事文书、秘书、档案管理、信息资料搜集、公关礼仪及计算机文字处理等办公程序性工作，也可协助领导处理日常事务。本套教材是依据教育部颁发的《中等职业学校文秘专业教学指导方案》组织编写的，在教学目标的设置、教学模块的安排和课时学时的分配、习题练习范围等方面都严格按照教学指导方案来安排教材的章节，围绕教学指导方案选择教材的内容，依据教学指导方案确立教材的重点，使其真正成为一套兼具先进性、规范性的教材。《现代公关礼仪》是这套文秘教材中的一册。“现代公关礼仪”是中等职业学校文秘专业的必修课程。本课程的任务是：介绍现代公共关系中的礼仪知识，提高学生的礼仪公关意识和公关能力，使学生毕业后在各种公关活动中能用各种礼仪规矩来规范自己的言行，做好自己的本职工作。本课程的教学目标是：使学生了解现代公关礼仪的基本常识，熟悉形象礼仪、交往礼仪、语言礼仪、公务礼仪、商务礼仪、会议礼仪的基本要求，了解舞会、晚会等联欢聚会、馈赠礼仪的基本常识，全面提高自己的公关水平和能力。本课程的主要教学内容是：了解现代公关礼仪的基本常识，明确交往礼仪、语言礼仪、公务礼仪、商务礼仪、会议礼仪的基本要求，以及舞会、晚会等联欢聚会、馈赠礼仪的相关知识。编者充分考虑到现代公关礼仪不仅是文秘专业学生的必修课，也是社会成员的共同课程，它是人际关系和社会交往的基本手段，也是协调社会关系，构建和谐社会，建设小康社会和精神文明的重要内容。因此，本教材在内容上的设计不仅要适合中等职业学校、普通高职、成人高校，还要适合社会上现代公关礼仪培训班等组织的学习，使本教材既具有实用性，也具有适用性。在教材的编写过程中，尽管聘请的是有几十年教学经验的专职教师进行写作，但时代在发展，知识在更新，编者的水平可能难以跟上这飞速发展的时代步伐，因此不足之处还望广大读者和教学工作者不吝指正。本书在编撰过程中，参考了一系列相关文献和资料（已在书后列出），并借鉴了互联网上的一些信息，恕不能一一列明，在此一并表示感谢！编者2006年4月1目录目录第一章现代公关礼仪概述·········································································································1第一节礼仪概述·················································································································1一、礼仪的由来············································································································1二、礼仪的发展············································································································2三、礼仪的含义············································································································3四、礼仪的特点············································································································4第二节现代公关礼仪的概念、特点和原则·······································································5一、现代公关礼仪的概念和特点················································································5二、现代公关礼仪的原则····························································································6第三节现代公关礼仪修养··································································································7一、礼仪修养···············································································································7二、现代公关礼仪与素质····························································································8三、现代公关礼仪修养途径························································································9本章小结·······························································································································11习题······································································································································11第二章形象礼仪·······················································································································12第一节形象礼仪概述·······································································································12一、形象礼仪的重要性······························································································12二、塑造理想的形象礼仪··························································································14第二节仪表着装礼仪·······································································································16一、仪表着装中的礼仪规范······················································································16二、男性的着装礼仪规范··························································································18三、女性的着装礼仪规范··························································································21第三节行为举止礼仪·······································································································25一、形体姿态的礼仪规范··························································································25二、表情姿态体现礼仪······························································································27三、形体动作表达礼仪······························································································29四、展示完美的微笑礼仪··························································································30本章小结······································