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Page1TheGlobalizationofHUAWEIAboutHUAWEI1Globalization2HUAWEIInAfrica3HUAWEIInEurope4Page2Inspiration5TheGlobalizationofHUAWEIAboutHUAWEI1.Information3.Culture2.Business4.VisionPage3HUAWEI--notjustoneofthetop500enterprises“Theriseofit(HuaWei)isthedisasterofforeignmultinationals”.——TheEconomistAboutHUAWEI“Now,Huaweiiseverywhere,ithasalreadyshownhismettle.IfeelnothingwrongifHuaweicomesintheSouthPoleaswell”.Page4HUAWEI--notjustthetop500enterprisesPage5About170,000employeesSales¥287,000,000,000What’sHuaWei?2014Only14employeesCapital¥21,000Onthelistof100worldbrandvalueRanks287thinworldtopfivehundred1987AcommunicationtechnologycompanyAboutHUAWEI--InformationPage6ProductsAboutHUAWEI--BusinessPage7ForEnterpriseProductsSupportSoftwareDownloadSubmitServiceRequestServicesNewsTrainingPartnerSupportAreaTechnicalForumForCarriersProductSupportGroupSpaceDocumentationExpressTrainingHedExliteHuaweiAnswersForConsumerManualsTechSpecsDownloadsFAQsServiceCentersServices&SupportAboutHUAWEI--BusinessPage8CorporateCultureWolfCultureEfficientmanagementCustomeruppermostTechnologyinnovationAboutHUAWEI--CulturePage9ABCAAkeensenseofsmellBPersistentandcourageousoffensivespiritCTeamwork5GtechnologyMaximizethepowerBeatcompetitorsWolfCultureAboutHUAWEI--CulturePage10HUAWEIBasicLawRotatingCEOsystemHiredIBMconsultantstoreformthefirm'smanagementmodel1996199820112008EfficientmanagementAboutHUAWEI--CulturePage11Theonlyreasonforourexistenceistoservecustomers.onestopserviceMeetcustomerneedsLowpricegoodqualitygoodafter-salesserviceCustomeruppermostAboutHUAWEI--CulturePage12AboutHUAWEI--VisionLOGOGlobalizationPage13Page14DevelopmentProcessThefirststep:targetingHongKong,theneighborofShenzhen.Thethirdstep:After2000,HuaweihasbeguntoexpandinotherregionsThesecondstep:HuaweibegantoconsiderthemarketsofdevelopingcountriesThefourthstep：HuaweibegantodeveloptheEuropeanmarketPage15ThehistoryofdevelopmentYear1987EstablishesinShenzhenwithassalesagentforHongKongcompanyproducingPrivateBranchExchange(PBX)switches.Year1992InitiatesR&Dandlaunchesruraldigitalswitchingsolution.Year1997LauncheswirelessGSM-basedsolutions.Year1999EstablishesR&DcentreinBangalore,India（印度班加罗尔）Year2000）EstablishesR&DcenterinStockholm,Sweden.（瑞典斯德哥尔摩）Year2004EstablishesjointventurewithSiemens（西门子）todevelopTD-SCDMAsolutionsYear2005Internationalcontractordersexceeddomesticsalesforthefirsttime•SelectsasapreferredtelecomsequipmentsupplierandsignsGlobalFrameworkAgreementwithVodafone,•Selectsasapreferred21CenturyNetwork(21CN)supplierbyBritishTelecom(BT)toprovidemulti-servicenetworkaccess(MSAN)componentsandopticaltransmissionequipmentYear2006EstablishesShanghai-basedjointR&DCenterwithMotorola（摩托罗拉）todevelopUMTStechnologies专用分组交换机(privatebranchexchange)全球移动通信系统(GlobalSystemforMobileCommunications)第三代移动通信标准(简称3G)通用移动通信系统（UniversalMobileTelecommunicationsSystem）Page16ThehistoryofdevelopmentYear2008•RecognizedbyBusinessWeekasoneoftheworld'smostinfluentialcompanies•RanksNo.3byInformaintermsofworldwidemarketshareinmobilenetworkequipment•FirstlargescalecommercialdeploymentofUMTS/HSPAinNorthAmerica,forTELUSandBellCanada•RanksNo.1byABIinmobilebroadbanddeviceshavingshippedover20millionunitsYear2009•RanksNo.2inglobalmarketshareofradioaccessequipment•Successfullydeliverstheworld'sfirstLTE/EPCcommercialnetworkforTeliaSonerainOsloNorway•Launchestheworld'sfirstend-to-end100GsolutionfromrouterstotransmissionsystemYear2010•Deployedover80SingleRANnetworksamongwhich28werecommercialLTE/EPCnetworks•EstablisheditsCyberSecurityEvaluationCentreintheUK•SignedaVoluntaryGreenAgreementwiththeChinaMinistryofIndustryandInformationTechnology(MIIT)•JoinedtheUNBroadbandCommissionforDigitalDevelopment•Awardedthe2010CorporateUseofInnovationAwardbyTheEconomistRussiaMiddleEastIndiaAfricaEuropeSouthAmericaUnitedStatesSoutheastAsia17Page18FromRedSorghumtohightechnology（从红高粱到高科技）OvercometheculturaldifferenceEncirclingthecities（农村包围城市）AttentiontodetailPage191.Overcometheculturaldifference单击此处添加段落文字内容单击此处添加段落文字内容单击此处添加段落文字内容Beforetravelingabroad,Huawei'sstaffwillreceivetraininginthetrainingdepartment.Buttheculturethatplaces,values,religionandlifestyleisnotsuitedtothem.Theymetalotofproblemsthattheyneverimagined.BecauseofChina‘smediaunderdevelopmentatthattime,ForeignersdidnotknewthesituationofChina.EspeciallytheRedSorghum(红高粱)wontheaward,theyalsothoughtthatChinesepeoplearenowlivinginconditionslikeRedSorghum.Tosolvethesedifficulties,Huaweiactivelyparticipateintradeexhibitions.Inthisway,ForeignersunderstandHuaweiclearly.Page202.Encirclingthecities(农村包围城市)单击此处添加段落文字内容单击此处添加段落文字内容单击此处添加段落文字内容AlthoughtherearemanygapsbetweenChina'sandDevelopedcountries’high-techenterprises,wehaveadvantagescomparedwithdevelopingcountries.Huawei’sstrategies:NewSilkRoad:InviteforeigninvestorstoChina,TounderstandChinaandHuawei.Participateinvariousexhibitions.Page213.Attentiontodetail单击此处添加段落文字内容单击此处添加段落文字内容单击此处添加段落文字内容Huaweiisveryattentivetointernationalcustomerservice.InHuawei'sheadquarters,wecanseearoomcoveredwithathickcarpet.Fewvisitorsknewusesofthisroom,afteraskingo