2.4-gift-giving-跨文化交际-送礼的文化差异

2.4GiftGivingEtiquette/'etɪket/n.礼节，礼仪；规矩TheimportantceofGift-givingItisanoldestsocialtraditionAcompany’simageInterpersonalrelationshipGiftGivingVariesAmongDifferentCultures1.China2.3.GermanyJapan4.America5.SaudiArabiaLearningtargets1.Gift-givingetiquetteindifferentcountries2.Specifictaboosindifferentcultures3.ExercisesandpracticeBasicrules1.carefulselection,wrappingofagiftandpresentingitatthepropertimeandtheproperpalcewithpropermanner.2.Shouldknowthespecificsuperstitionandtaboosintheculture.3.bestowseveralinexpensiveonesinsteadoflavishexpenditures.ChinaChinaRemember:●Generally,therecipientmaygraciouslyrefusethepresentwhenfirstoffered.●Iftherecipientdidnotopenyourgift,itdoesnotmeanthatheorsheisnotinterestedinit.●Givinggiftsshouldnotbeaone-waybusiness.ChineseNewYearMoneymaybegiveninaredenvelope.China●Thegiftisofferedusingbothhandsandmustbegift-wrapped.China•Officialbusinesspolicyconsidersgiftsasbribes,wwhichareillegal.+Sayyou’regivingthegiftonbehalfofyourcompanyandwanthimtoacceptitonbehalfofhiscompany.+Typicallyonepersonisnotsingledouttoreceiveaspecialgift,especiallyinfrontofagroup.+Displayyourcompanylogoonthegift.+Avoidgivinghighlyexpensivegifts.ChinaTypeofgiftsBesuretoavoid:◆Givingclocksasgifts◆Colorssuchaswhiteorblack◆Numberfour◆Sharpobjectssuchasknives,letteropeners,orscscissors◆Givinggiftsinoddnumbers◆Donotbragaboutyourgiftinfrontoftherecipient.◆Afinewritingpenwouldbeagoodgift,unlessithahasredink.Chinasomeunwelcomegifts•AppreciatedgiftsP42•Giftstoavoid:P43JapanWhentosendagift?1.Gift-givingisanimportantpartofJapanesebusinessprotocol.P432.Exchangedamongcolleagues7.15+1.1,tocommemoratemdiyearandtheyear'send.3.Bringallkindsofgiftsforourtrip,readytoreciprocate(回礼）4.Ritualofgift-givingismoreimportantthanthegift,somodestonesbetterthanextravagantgifts.(在乎赠礼的仪式，谦虚的礼物不是奢侈的礼物）搜ppt网：(友谊更珍贵）Etiquetteofgift-givingP436.ItisamistaketogivethesamegifttotwoormoreJapaneseofuneualrank.7.Giftsareusuallyopenedinprivate.8.Modestlyrefuseatleastonceortwicebeforefinallyaccepting.9.Giftsarewrappedinpastel-coloredpapers,withoutbows.Nobrightlycoveredpapersorbows.10.Giftsinpairsareconsideredlucky.11.Ifyouarebringagiftfromyourhomecountry,makesureitisnot“madeinJapan”.Etiquetteofgift-givingP43•Onecustomistoreciprocatewithagiftthat’shalfthevalueofagiftreceived.•Ifyourgiftistooexpensive,itcouldcreateanawkwardsituation.Appreciatedgifts:P44Appreciatedgifts:P44★avoidgivinggiftsinsetsoffourandnine.ThewordsinJapanesethatsoundthesameasthewordsforfourandninearerelatedtodeath.★Don’tgivearedpenorapenwithredink,anddon’twriteoutacardusingred.★Lilies,lotusblossoms,camelliasareassociatedwithfunerals.★Radcardsshouldbeavoided.Giftstoavoid*Avoidgivinggiftsinsetsoffourandnine.nine→くpain→苦（く）four→しdeath→死ぬ(しぬ)*WhenmeetingwithagroupofJapaneseprofessionals,besuretogivehigherqualitygiftstothosewithmoreseniorrankwithinthecompany.*Itisconsideredextremelyrudetopresentagifttooneindividualinagroup.•Giftsoffood(cookies,candyandfruit)orliquorarealwaysgoodchoicesespeciallyformodestgifts.•Ifyou’rebringingagiftfromyourhomecountry,makesureit’snot‘madeinJapan’.VideostudyGermany•Asamllgiftispolite,substantialgiftsarenotusual.•Thelargerthegiftis,themoreofficialandpublic.•Notbeforeadealhasbeenreached,toavoidmisinterpreted.Etiquetteofgift-givingP44•Giftsareexpectedforsocialevents,toexpressyourthanksafteryouhavebeeninvitedtoadinnerpartyatahome.•Alovelybouquetofflowers•Ahand-writtenthankyoucardWhentogivegifts?•qualitypens•tatesfulofficeitems•importedliquor•finechocolateAppreciatedgifts•coffeetablebooks•sthreprenstsyourcountry•tastefulsilkscarf•AlocalfoodAppreciatedgifts•Giftstoavoid•redroses•lilies•clothing•perfumes•toiletries•scarves•beerAmericaSmallgiftssuchaspens,businessdiaries,andmementoswithcompanylogosareusuallysufficient.oftenpresentedafterthedealisclosed.giftscomefromyourowncountry,notexpectagiftinreturnrightaway.1.Giftsarenormallyopenedwhenreceived.2.Usefulitemsfortheoffice,liquororwine,noreligiousconntation.Whenvisitingthehome,itisnormallyappropriatetopresentagifttothehostess.Sendflowersinadvance.Agiftcanbesomethingsmallbutelaborateforapersonwithwhomyouareclose.•Itisimportanttoavoidhighlypersonalgifts.InAmerica,lavish,expensivegiftsaredefinitelyout.Anappropriatealternatetoagiftistotakethedeservingpersontodinner,ortoanentertainmentorsportsevent.Conclusions:1.Doalittleresearchonthecustoms.2.Createapersonalreferencebook.3.Calltheforeignembassiestogetspecificanswerstoyourquestions.saudiArabia•Giftsonlybegiventothemostintimatefriends.•Itisembarrassingtoreceiveapresentfromalesseracquaintance.•Acarpetmustbehandmade.•Toshowrespect,agiftisopenedimmediately.Etiquetteofgift-givingP46•traditionalperfumeisthemostappreciated.•Don'tbuygoldjewelleryorsilkgarmentsformeninIslam.•Whitegoldorsilvershouldbehallmarkedbyagovernmentauthority.(政府当局的适当标志）Etiquet