剑桥商务英语-report-writing

Inthismodule,youareexpectedModule3:BusinessReportsObjectivestolearnabouttheformatandcontentsofbusinessreports;towriteshortformalreportswithcorrectformatandsufficientinformation.1Whatisabusinessreport?Abusinessreportplaysacrucialroleinbusinesspracticeasmostmajordecisiveactionsarebasedonbusinessreports.Ifreportsarewell-writtendatacollectedthoroughly,analysisdoneperceptively,commentmadecorrectly,solutioncanbeexpectedtodrawinawiseway.Discussion12Whatarethemostcommontypesofbusinessreports?Canyoulistsomeexamples?Businessreports’typesvaryastheymaybeappliedinawiderangeoffunctions.Generallyspeaking,businessreportscanbeofthesetypes:RoutineReport,InvestigationReportandFeasibilityReport,etc.Discussion1EXAMSPOTLIGHT:AReportInPARTTWOofthewritingtest,youmightwriteareport.Thisisthekindofinformationyoureceive:Seep.42orp.95题型分析根据不同的写作目的，商务报告分类：1.提供信息(Information)2.分析归纳(Analysis&Conclusion)3.提出建议(Recommendation)题目分类：1.文字类题目2.图表类题目图表的分类：曲线图（linechart）柱状图（barchart）饼状图（piechart）表格（table）Table市场调查结果表(含本公司和Shikei的产品)TomatsuShikeValueformoneyReliabilityAfter-salesserviceAvailabilityAdvertising*************************饼状图(PieChart)1999年终各地区的销售总量(单位：百万美元)柱形图(BarChart)曲线图(LineChart)Structureofareport1Title2Introduction3Findings/Facts4Conclusions5Recommendations1.Readtheinformationandthetaskbelow:Youworkinthemarketingdepartmentofyourcompanyandyourlinemanagerhasdelegatedtoyouthetaskofpreparingashortreport.Youmustreportonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths.Youhavealreadymadesomehandwrittennotesontheinformationbelow.TextbookExercise0.00500.001000.001500.002000.002500.003000.00MarAprMay三维柱形图1rancompetition–verypopularlaunchednewsletterforsubscribers230027002950SpendingonInternetadvertisingforMayCostBannersonothersites(euros/month)3,200MonthlynewsletteremailedtosubscribersNocostveryfewpeoplevisitbecauseoftheseexceptmytime!TitleREPORTON_______________________________________________________________________visittowebsiteandproposedmarketingstrategyIntroductionIntroductionTheaimofthisreportis_________________________________________________________________________________________IntroductionTheaimofthisreportistocommentonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonthsFindings(1)&(2)FindingsOverthelastthreemonths,thenumberofvisitorshas.Therearetworeasonsfortheincrease.Firstofall,welaunched.SecondlyinMay,__________________.FindingsOverthelastthreemonths,thenumberofvisitorshasincreasedby650.Therearetworeasonsfortheincrease.Firstofall,welaunchedanewsletterforsubscribers.SecondlyinMay,weranacompetitionwhichwasverypopular.Findings(3)Withregardstocosts,bannershavecost______________________butveryfew__________________________________.Ontheotherhand,thenewsletter_________________________________________________________________________________.Withregardstocosts,bannershavecost3200eurosamonthbutveryfewpeopleseemtovisitthewebsiteasaresultofthese.Ontheotherhand,thenewsletterdoesn’tcostanything(otherthanmytime)buthashelpedtoincreasethenumberofvisitors.RecommendationsRecommendationsInordertoincreasethisnumberIwouldrecommendthat______________________________________________________________________________________________________________.RecommendationsInordertoincreasethisnumberIwouldrecommendthatwecontinuewiththenewsletterandrunmorecompetitionsandquizzes.Ialsoproposethatwestopusingbannersandputmoreresourcesintosettinguplinkswithothersitestoincreasethetraffic.ExpressionsandSentencePatterns(1)Exercise2onp.42INTRODUCTIONThepurpose/objective/aimofthisreportisto…Thisreportsetsoutto…Thisreportaimsto…Mr.Xhasaskedmetoreporttoinvestigate/evaluate/study/recommend/analyze/givefeedback/estimate/assess…Asrequestedbysb/department,Iamsubmittingthefollowingreportabout…Uponrequestof…，Asyou/sb/departmentrequestedonNovember12,Iamsubmittingthefollowingreporton…Hereisthereportconcerning…Wehavedoneasurveyshowingthat…ExpressionsandSentencePatterns(2)FindingsAccordingtotherecentmarketresearch/investigation/survey/thechartabove/thetableabove,…Therecentvisit/investigation/surveyshowedthat…Thetable/chartabovetellsusthat…Fromthechartshown,wefind/learn/noticethat…Thetable/chartaboveisshowingthat…Thismeans…Itwasfoundthat…Inadditionto…AlternativelyExpressionsandSentencePatterns(3)Conclusions当有conclusion这个heading的情况下，直接陈述结论;Accordingtothefindingsabove,itcanbeconcludedthat…Fromthetableshown,itcanbeconcludedthat…Therefore,itcanbeconcludedthat…ExpressionsandSentencePatterns(4)RecommendationsInconclusion…Iwouldpropose/suggestthat…Thefindingsclearlyshowthatweshould…Thefollowingaretherecommendations…Itisrecommendedthat…（动词原形）Basedontheconclusion/analysisabove,werecommendthat/itcanconcludedthat…Withreferencetotheadvantages/factsstatedabove,thefollowingrecommendationscanbemade,…somethingisrecommended.e.g,Achangeofattitudeisrecommended.Amoreprofessionalattitudewillneedtobeencouragedthroughtraining.Onthebasisoftheresults,I