高职国际英语book1Unit3

-1-Lesson1Unit3.Shopping1.Thisunitisabout…Topics:KindsofretailoutletsHowsupermarketsmakeshoppersbuyThefirstsupermarketChineseclothingsizeconverterTraditionalshoppingvs.onlineshoppingeBaySkills:TalkingaboutshoppingandshoppinghabitsSpeaking:Role-play:ShoppingscenesGivingapersonalopinionaboutInternetuseWriting:Comparingmail-ordershoppingandInternetshoppingAguidedsummaryProject:AshoppingguideforyourneighborhoodGrammar:Adjectives:ComparisonofadjectivesShoppingHabitsHowoftendoyourfamilyshop?Wheredoyouusuallygoshopping?UsefulExpressionsweekly;dailyoccasionallyduringtheweekdepartmentstores;onlineretailers2.FocusWorkwithapartner.2.1Labelthephotoswithanexpressionfromthebox.-2-1.supermarket2.market3.cornershop4.streetvendor5.specialiststore6.onlineretailer(chemist’s)7.departmentstore8.chainstore9.shoppingmallchainstorecornershopdepartmentstoremarketonlineretailershoppingmallspecialiststore(chemist’s)streetvendorsupermarket-3-2.2Wheredoyoudoyourshopping?oftensometimesneverdepartmentstore[][][]onlineretailer[][][]market[][][]shoppingmall[][][]specialiststore[][][]streetvendor[][][]supermarket[][][]2.3Talkaboutyourshoppinghabits.UsefulExpressionsIoften/sometimes/neverdomyshopping/shopata/andepartmentstore/…Mypartner/He/She/(sb.’name)doeshis/hershopping/…ata/an…3.TextStudy(PassageA)3.1BackgroundInformationonlineshoppingonlineretailing,theactofpurchasingproductsorservicesovertheInternetKeywords:physicalstoresonlinestoresconvenientbargainholidayseasonwaitinlonglinesconsumerismabeliefthatencouragesthepurchaseofgoodsandservicesinever-greateramountsKeywords:consumeristmovementasetofpolicies-4-regulatestandardmanufacturersintheinterestsofimpulsepurchaseimpulsebuying,anunplanneddecisiontobuyaproductorservice,madejustbeforeapurchaseKeywords:impulsepurchaserimpulsebuyerfinancialdifficultyfamilydisapprovalfeelingofguiltdisappointment3.2WordsandExpressionsexpertn.专家trolleyn.手推车purchasen.购置物shoppinglist购物单peppern.辣椒sortedadj.properlyarrangedorplanned分选的pre-packedadj.alreadypacked预先包装的specialofferbargain特价商品packetn.小包，小袋bakeryn.面包烘房rolln.小圆面包displayn.展列cannedadj.罐装的bottledadj.瓶装的frozenadj.冷冻的goodsn.货品delicatessenn.熟食店freshnessn.新鲜食品electricaladj.电气的productn.商品-5-essentialn.必需品buttern.黄油impulseitem一时冲动购买的商品profitn.利润brandname品牌processedfood加工食品pre-cookedmeal半成品食品profitableadj.money-making盈利的ateyelevel齐眼的高度checkoutn.收银台leafletn.传单loann.贷款insurancen.保险mobilephone移动电话creditcard信用卡3.3Text译文被动消费步入大型超市时，千万不能大意！那帮精明狡诈的人已经看到了你的到来。而他们正是那些让你变成购物狂的行家里手。周六下午3点。你想到超市买些你需要的物品。东西不多——就是咖啡、牛奶和鸡蛋。你推了一辆手推车，这是第一个错误。现在你根本感受不到购物篮内商品的重量，自然你可能会越买越多。手推车又大又深，其结果可以想见。.“进入超市，首先会经过的是美丽的鲜花和植物。再往前走，水果与蔬菜新鲜与自然的颜色映入眼帘。购物单上虽然没有蔬菜，但是这些红椒、青椒和黄椒看上去如此诱人。它们已被分类、清洗而且包装好了——多么便利。而且还在特价优惠！或许你会拿一盒。不管怎么说，蔬菜对人有好处，对不对？接着你走到了面包房。哦，新鲜的面包卷香气扑鼻！比昨天家里的面包好多了。或许你会就买一点儿……可是如此也就停不下来了。来自销售专家的记录1.店内通常会摆放新鲜的水果、蔬菜与鲜花。这会让准备购买超市内普通的罐装、瓶装和冷冻商品的顾客产生一种清新、健康的感觉。2.入口处的特价优惠商品会让顾客开始购物。拿下第一件商-6-品后，人们通常就会欲罢不能了。3.店内的装饰通常为绿色。这会令人感受清新自然。面包、鱼类和熟食柜台也要保持清新——勾起人们对从前购物的愉悦回忆。4.许多大型超市现在还会向老主顾兜售其他商品——比如，衣服和电子产品。5.生活必需品放在超市的后面。在拿到牛奶、鸡蛋或者奶油之前，顾客必须经过一大堆好看但并不真正需要的商品。而这些非必需的“一时冲动购买的商品”同时也是给超市带来丰厚利润的物品。6.名牌产品和熟食等加工食物的利润很高，通常会被摆在眼睛平视就看得到的地方，以此吸引人们的注意。7.留意结账柜台旁的杂志和糖果——店家促使顾客接着冲动购物的最后一个机会。留意超市提供其他服务的宣传单：贷款、保险、廉价旅行，甚至还有手机。8.用超市的信用卡支付多么便利。先购物，后付款。欢迎再来哦。3.3.1Explanationofimportantwordsindetail.1.purchasen.somethingbought购买的物品e.g.Thesalesladyputmypurchaseintoabeautifulbag.女售货员把我的东西装进一个漂亮的袋子里。v.购买e.g.Hepurchasedaticketandwentuponthetopdeck.他买了一张票，然后上到顶层甲板。2.naturaladj.thewayitwasgrown自然的，天然的e.g.Myhairsoongrewbacktoitsnaturalcolour.我的头发很快又恢复了本色。Thegiganticnaturalharbourisahavenforboats.这个巨型天然港是船只的避风港。3.afterallusedtosayyoumustrememberthat毕竟；别忘了e.g.Whyshouldn’tDaneatthecake?Afterall,hebakedit.为什么丹不该吃蛋糕？别忘了，还是他做的呢。Don’tblamehim.Afterall,he’sonlyachild.别责怪他。别忘了，他还是个孩子。4.bakery-7-n.wherebreadandcakesaremade面包房；面包店e.g.Asmellofbreaddriftedfromsomedistantbakery.一阵面包的香味从远处的面包房飘来。Thebakerbakeshisbreadinthebakery.面包师在面包房内烤面包。5.displayn.show展览，陈列e.g.Anewkindofcarwasondisplayintheshop.商店里正展出一种新汽车。Thejeweler’sdisplayshowedthediamondstoadvantage.珠宝商的展示使那些钻石更为醒目。6.essentialn.somethingnecessary必需品；不可或缺之物e.g.Theflatcontainedthebasicessentialsforbachelorlife.那套公寓配有单身生活的基本必需品。Thesefoodsareessentialsforthehealthygrowthanddevelopmentinchildren.这些食物是孩子们健康成长和发育的必需品。adj.绝对必要的；必不可少的；基本的e.g.Itwasabsolutelyessentialtoseparatecropsfromtheareasthatanimalsusedaspasture.将庄稼和放牧区分开是绝对必要的。Mostauthoritiesagreethatplayisanessentialpartofachild’sdevelopment.大多数权威人士都同意，玩耍在孩子成长过程中起着非常重要的作用。7.profitableadj.money-making盈利的；有利润的；赚钱的e.g.DrugmanufacturingisthemostprofitablebusinessinAmerica.制药业是美国利润最丰厚的业务。Thatbusinessbecameprofitablelastyear.那项生意去年变得很赚钱。8.profitabilityn.赢利能力；收益性；利益率e.g.Changesweremadeinoperatingmethodsinanefforttoincreaseprofitability.-8-为了提高利润，经营方式上发生了改变。9.loann.moneysomebodylendsyou贷款，借款e.g.Theloanisdueforrepaymentbytheendoftheyear.这笔借款要在年底还清。Iaskedthebanktohelpmewithaloan.我请银行给我一笔贷款。3.3.2Explanationofimportantsentences.1.Bakery,fishanddelicatessencountersalsoofferfreshness—andbringbackpleasantmemoriesoftraditionalsho