B2B媒体的商业模式研究

华中科技大学硕士学位论文B2B媒体的商业模式研究姓名：黄皑申请学位级别：硕士专业：工商管理指导教师：王韬20060419IB2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2BeBayB2BB2BC2CB22CB2BIIAbstractThispaperfocusesontheresearchofB2Bmedia.ItbeginswiththeconceptofB2BandB2Bmedia.ThenthepaperintroducethedevelopmentofB2Bmediaandtellthedifferencesbetweensomeconcepts.ItgivesanimportantidealthattheB2Bmediacanonlyplayaroleinthemarket,whichischangingeveryday.ThenexplicatessomedifferentkindsofB2Bmedia.Theyaremagazines,onlinebusinessandtradeshows.Thepapersummarizedthebasicdifferenceandrelationshipofthem.ThepaperputemphasisonintroducingthebusinessmodeoftheB2Bmedia,andhowtheB2Bmediapromotemodernbusinesstrade.ThepaperalsointroducestheintegrationmodeoftheB2Bmediaandexplainshowtheintegrationmediahelpthebuyerandsuppliersupgradetheirvalue.Atlast,thepaperusesarealexampletointroduceanotherkindofintegrationmedia,B22CwhichisintegratedbyB2BmediaandC2Cmedia.ItexplainthedevelopmentofthiskindofB2BmediaanddrewaconclusionthattheB2Bmediaplayanimportantroleinmodernbusinesstrade.Itpromotesthemoderntradeandinfluencethebusinessinsomefacets.Thebuyersandsupplierscanreachtheagreementsooninthedeal,whichB2Bmediacantakepartin.ThisiswhysomemoderncompaniesareapttouseB2Bmediatocontactwithnewcooperators.Bythisway,B2Bmediacanhelpcutcost,shortenworktimeandcreatenewmoreprofit.thevalueofthecompanycanbeupgradedaswell.Keywords:BusinessmediaB2BIntegrationmode111.1B2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2B1.22-B2BB2BB2BB2BiResearch80%B2BB2CB2B2000200019992003B2B1.225B2B2006B2B12,27595.6%2004B2B135iResearch2007200B2B2005GlobalSourcesChinaSourcingFair:Electronics&Components1,00025%160B2BGlobalSources”BrookstoneSamsungMuellerElectricWorldWideRetail3Exchange(WWRE)B2BB2BB2BB2BB2BB2BB2BB2B200510B2B101.32006B2BB2B1.31.3.1B2BB2BB2B-2090B2BInternetB2BB2B’B2B41.3.2B2BB2BB2BB2B800040%3000--B2BB2BB2BB2B510B2BB2BB2BITB2BB2BITB2BB2B1.4B2BB2BB2BB2BB2B52B2B2.1B2B2.1.1B2BB2BB2BBusiness-to-BusinessB2BBBusiness2twotoB2BB-to-B2B2BB2B1B2BB2BDellCiscoB2B2B2BB2BB2BB2BB2B(C.W,2002)2.1.2B2BB2B6china.alibaba.comB2BB2BB2BB2BB2BB2B2.1.3B2BB2BB2B”businessmedia”trademediaB2BB2BB2BbusinessmediatrademediaB2B2090B2BB2BB2B””B2BB2BB2BB2B7B2B2.22.2.1B2BB2C“B2C”B2B”B2CCconsumerB2CcustomerconsumerB2BB2CB2BB2CB2BbusinesstobusinessB2CbusinesstoconsumerB2C2000B2BB2CB2C24B2CB2B2.2.2B2BB2B8B2BbusinessmediaB2BB2B2.3B2BB2B”B2B2.4B2BB2BB2BB2BB2B2-12-19B2B2-22-2B2BB2BB2BB2BB2BB2B1B2BB2BB2B1023B2BB2BB2B4B2BB2B113B2Bbusinessmode2004CEO2003B2BB2B3.1B2BB2B2000B2BB2BB2B112IDG300IT202+”VNUACNielsen140150VNU100380002004VNU473+B2BReedElsevierReedElsevierB2BReedElsevier350002004904+”B2BPrimedia12070B2B133.2B2BB2B1213B2B3B2BB2BdatabasemarketingB2BCRMB2BB2B3.3B2BB2BB2BB2BB2BB2B2004B2BB2BB2B-2005B2B14B2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2BB2B3.4B2BB2BC2C153.4.1B2BB2B61B2BB2B2BB345(PaymentGateway)Internet63.4.2B2BB2B,1234567””8B2B16B2BB2BB2B3.5tradeshowtrade2006328850007010172005B2BB2B184B2BB2BB2B4.14.1.1B2BB2B()B2BB2BB2BBB4.1.2B2BB2BonlinebusinessInternetonlineB2BInternet19B2BABM352000B2B108200475531%B2BB2B123B2B4B2B5B2B6B2BB2B2006B2BB2B30130130152301IACC21122B2B20B2B4.1.3B2BChinasourcingfair20064B2B4-14-1B2B214-2B2B4-2B2B20051120B2BB2BB2BB2B4.2B2BB2B“”2006Harrisinteractive4-3224-3HarrisinteractiveB2B4-44-44-14-4B2BB2BB2B2311134-4B2BB2BB2BB2B20042003”4.3B2BB2B24B2B4.3.1B2BB,4-54-54.3.2B2B■■■■■■254-6B2B4-6B2BB2BB2BB2BB2BB2B■■■■■■■265B2BB2BB2BC2CB2BC2CC2CB2BB2BC2CB2BC2C5.12005616eBay(GlobalSourcesDirect)eBayeBayeBayB2BB2BeBayB2BB2BC2CB2B5.1.1Globalsources(B2B)(GSOL)9ChinaSourcingFairs()2723441,2003414139230480,000130,00040015085045,000B2B”B2B5.1.2GlobalsourcesMerle.A.Hinrichs“”B2BB2BB2B20061160028””200412311.058200315%50005.1.3eBayeBay19959C2CeBay(:EBAY)eBayeBay047202970320eBay2003612eBay1.567%eBay5.1.4eBayeBayeBayeBayeBay1.5400eBayeBay——eBayeBay·eBay29eBay200110eBayeBayAmazoneBayB2B——(GlobalSourcesDirect)eBayC2CB2B5.2eBayB2X2CB2B23B2B200eBayB2BB2BeBay--eBayeBayeBayResellerMarketplaceeBayeBayeBayeBayB2BeBayeBayC2CeBayeBayeBayCEO30eBayeBayeBayeBayeBayeBayeBayeBayeBay”eBayB2BC2CB2X2C”C2CB2BB2BC2CeBayB2BC2CeBayeBayB2CB2BB2CB2BB2BeBayC2CB2BC2CC2CB2BeBayB2BC2CB2X2C”B2X2C”XB2B2BC2C1C“B2X2C”B2B”B2C”C2C”31B2BB2BB2B32B2BB2BB2BB2BB2BB2BB2BB2B3334[1]AliYakhlef.TheInternetasaNewLocusforValueCreation.ManagementDecision,1998[2]Choi.Stahl.Whinston.Intermediation,contractsandMicropaymentsinElectronicCommerce.ElectronicMarketsNewsletter,1997(4)[3]ChrysanthosDellarocas.PromiseandChallengesofOnlinefeedbackmechanisms.Workingpaper4296-03,MITSloanofManagement[4]Evans,P.B.andT.S.Wurster.StrategyandtheNewEconomicsofInformation.HarvardBusinessReview,Sept.–Oct.,1997,75:70-83[5]Kaplan,S.andSawhney,M.,E-Hubs:TheNewB2BMarketplaces,HarvardBusinessReview,May-June2000[6]LuisCabralandAliHortacsu.TheDynamicsofsellerReputation:TheoryandEvidencefromeBay.NationalBureauofEconomicResearch,March2004[7]MarkC.TaylorandEsaSaarinenImogologies:MediaPhilosophyNewYork:Rouledge,1993[8]ThomasEisenmannandChrisHackett.OnlineMarketMaker.HarveadBusinessSchool,2000.12.21[9]RoberJ.DolanandYoungmeMoon.PricingandMarketMak