FACEBOOK商业模式分析（一个简洁精美的欧美商业PPT）

Facebook:the“socialmedia”revolutionAstudyandanalysisofthephenomenonParis,October3rd200703.10.2007–Facebookstudy2ThisworkislicensedundertheCreativeCommonsAttribution-NonCommercial-ShareAlike3.0Unportedlicense.Toviewacopyofthislicense,visit–Facebookstudy3SummaryFacebook:keyfactsandfiguresFacebookrevenuemodelMeasuringsocialmedia:2businesscasesUniversitystudents:exchangeandcollaborateBloggers:communicateandgetfeedbackConclusion03.10.2007–Facebookstudy4SummaryFacebook:keyfactsandfiguresFacebookrevenuemodelMeasuringsocialmedia:2businesscasesUniversitystudents:exchangeandcollaborateBloggers:communicateandgetfeedbackConclusion03.10.2007–Facebookstudy5HistoryInFebruary2004,FacebookwascreatedbyMarkZuckerberg(withDustinMoskovitz,ChrisHughesand2otherHarvardstudents)Initially,themembershipwasrestrictedtostudentsofHarvardUniversity,andsubsequentlyexpandedtootherUSandCanadiancollegesthentoEuropeanandAsiancolleges(emailaddresseswith.edu)SinceSeptember11,2006,ithasbeenavailableforanyemailaddressglobally,buttheinterfaceisinEnglishonlyOnMay24,2007,FacebooklaunchedtheFacebookPlatform(f8)whichprovidesaframeworkfordevelopers(anyone)tocreateapplicationsthatinteractwithcoreFacebookfeaturesAsofSept.25th2007,with42millionactiveusers,FaceBookisthesecondlargestsocialnetworkingsitegloballyafterMySpaceSource:Facebook03.10.2007–Facebookstudy••••6ThingsyoucandoonFacebookKeepintouchwithyouroldfriendsandmeetnewonesPrivateandpublicmessagingoptionsKeeptabsonwhatyourfriendsdoviatheirNewsfeedFindformerschoolmatesusingthesearchfeatureUsergroupsletyoudiscusswithotherswhoshareyourinterestsKeeptheminformedaboutwhatyoudo•Updateyourstatus•Shareyourpictures,blogmessagesandvideos•PromoteeventsyouareorganizingorplanningtoattendAccessawealthofapplicationsmadeforallpurposes•Fun,interactiveapplications•Applicationsthatletyoupublishcontent(photos,videos,notes,…)•Applicationslinkedtootherplatforms(Flickr,Pownce,Twitter,…)Retainyourprivacy•Controlwhatstrangersandfriendsmayseeandreadaboutyou03.10.2007–Facebookstudy7Explosivegrowththatacceleratedin2006Morethan42millionactiveusersasofSept.25th2007:thesecondlargestnetworkingsiteGrowth:270%betweenJune2006andJune2007ThenumberofactiveusershasdoubledsinceFacebookexpandedregistrationtoincludeusersoutsideUScampusesinSept.2006Facebookisthesixth-mosttraffickedsiteintheUSWorldwideGrowthofSelectedSocialNetworkingSitesAge:15+SocialNetworkingTotalUniqueVisitors(000)SiteMyspaceFacebookHi5FriendsterOrkutBeboTaggedJun-0666,40114,08318,09814,91713,5886,6941,506Jun-07114,14752,16728,17424,67524,12018,20013,167%Change172%270%56%65%78%172%774%Sources:Facebook,ComScoreMediaMetrix,faberNovelanalyses03.10.2007–Facebookstudy8TheevolutionoftheuserbasehasbeensynonymouswithanexpandedrangeofusesAfavoriteamongstudents(85%marketshareof4-yearUSuniversities),buthalfofFacebookusersarenowoutsideofcollegeFastestgrowingdemographic:25-34yearsold(+181%betweenMay2006andMay2007)SincethelaunchoftheFacebookplatforminMay,almost4000applicationshavebeencreatedbythird-partydevelopersAgeslice12-1718-2425-34May200735+Sources:Facebook,comScoreMediaMetrix,eMarketer.com,faberNovelanalyses03.10.2007–Facebookstudy9Afeatureofitsusers’dailylife•Morethanhalfofactiveusersreturndaily•Peoplespendanaverageof20minutesonthesitedaily•Morethan6millionactiveusergroupsonthesite•Over55,000regional,work-related,collegiateandhighschoolnetworksActivityandloyaltyaretwokeycharacteristicsoftheFacebookcommunitySources:Facebook,comScoreMediaMetrix,faberNovelanalyses03.10.2007–Facebookstudy10InternationalgrowthatafranticpaceFacebookhasdevelopedastrongfollowinginEnglish-speakingcountriesAthirdoftheCanadianpopulationhasjoinedFacebookasofJune2007,agrowthofmorethan3,000%inayearTheUnitedKingdomisthethirdlargestcountrywithmorethan5millionactiveusers,LondonbeingthelargestnetworkonFacebook(1,105,515membersasofSept.112007)ThereisfarlessgrowthinEuropeandAsiaasthewebsiteisonlyavailableinEnglishToactagainstknock-offswhotookadvantageofFacebook’slackofinternationalcompatibility,amajorlocalizationinitiativewillbelaunchedsoon:thewebsitewillbetranslatedandthereforeaccessibletousersfromothercountriesToptobottom:Facebook,Vkontakte(RU),Sources:Facebook,comScoreMediaMetrix,faberNovelanalyses03.10.2007–FacebookstudyXiaonei(CHN)11AcloserlookattheEuropeansituationFacebook’sgrowthinEuropemainlystemsfromtheUK’sdynamismFacebookhasnothadmuchsuccessinGermanytodateFacebookhasonlysecuredafootholdinFrancerecentlybuttheresultsareshowing42,000membersintheFrancenetworkinJune2007,andmorethan127,000now(Sept.20th):a300%growth!LeadingSocialNetworkingsitesrankedbyEuropeanuniquevisitorsTotaluniquevisitors(000)Thisfiguredoesnottakeintoaccountthepeoplethatdonotjoinnetworks,oronlyjoinPropertyTotalInternetaudienceJan2007218,063July2007224,759%Change3%OriginEUschoolorbusinessones:thesitehadalmost260,000uniquevisitorsinAugust2007ObservationsbymediaagencyMYSPACE.COMSkyrockNetworkBEBO.COM20,