雀巢公司英文presentation

2009年09月Welcome！Membersofourteam:YitingWangXueqingZhaoXiaoqinYangLiZhangFanfanJiXingyanWangXuwenWang2009年09月AgendaIntro&HistoryBusiness&ProductsMainMarketsMainCompetitorsFinancialHighlightsStrategicPlanning2009年09月Intro&History2009年09月HowmuchdoyouknowaboutNestlé?GoodFood,GoodLife.2009年09月World’sNo.1Food&BeveragesCompanyNestléHeadOfficeinVevey,SwitzerlandCEO:PaulBulckeRankinTop500:71Employees:328,000Factories:461in83countriesR&DNetworks:272009年09月History：Nestlé’sOriginFounder:HenriNestlé(1814-1890)Nestlé’sfirstinfantmilkcerealin18672009年09月History:1867-1905ThefirstNestlélogoin18681905NestléandAngloSwissCondensedMilkCo.(newnameaftermerger)FARINELACTÉE:Condensedmilktinsondisplay1867launchedFarinelactée2009年09月History:1919-19381925•Chocolatebecameanintegralpartofourbusiness1929•MergerwithPeter,Cailler,KohlerChocolatsSuissesS.A.1934•LaunchofMilo1938•NescafécoffeewaslaunchedNESCAFÉ:Tinfrom19382009年09月History:1939-19751939•ActivitiesintheWesternHemisphere,theBritishEmpireandoverseas1943•NescafécoffeeareservinginEuropeandAsia1947•NestléAlimentanaS.A.(newnameaftermergerwithMaggi)1948•LaunchofNesteaandNesquikOLDFASHIONED:Chocolatebarfrom19452009年09月History:1976-19951977•NestléS.A.(newcompanyname)•AcquiringAlconLaboratoriesInc.1986•CreationofNestléNespressoS.A.1988•Buitonibecamepartofourportfolio1990•CerealPartnersWorldwide(jointventurewithGeneralMills)1991•BeveragePartnersWorldwide(jointventurewithCoca-Cola)1993•CreationofNestléSourcesInternationales(2002:NestléWaters)2009年09月History:1996-20031997•CreationofNutritionStrategicBusinessDivision(2006:NestléNutrition)1998•LaunchofNestléPureLife2001•MergedwiththeRalstonPurinaCompany2003•AcquiredMövenpickIceCream2009年09月History:2005-20092006•AcquiredJennyCraigandUncleToby's2007•AcquiredNovartisMedicalNutrition,GerberandHenniezPETERBRABECK-LETMATHEvisitsawaterfacilityinKenya2009年09月History:2010-20112010•launchedtheNestléCocoaPlan•CreationofNestléHealthScienceandNestléInstituteofHealthSciences•acquiredKraftFoods’frozenpizzabusiness.2011•Acquireda60%shareinHsuFuChiinChina•Acquireda60%shareintheYinluFoodsGroup(Yinlu)inChina2009年09月MoreinThisyear:2012•WorkwiththeFairLaborAssociationonourcocoasupplychain•LaunchescoffeemachineforsmallbusinessesinEuropeCAFÉ-STYLECOFFEE:Acappuccinoatthetouchofabutton.•Topslistofglobalcompaniescuttingcarbonemissions2009年09月Business&Products2009年09月14Products23456BottledwaterCerealsChocolateandconfectioneryCoffeeCulinary,chilledandfrozenfoodDairy7Babyfoods2009年09月89ProductsDrinksFoodserviceHealthcarenutritionPetcareSportnutrutionWeightmanagement101311Icecream12142009年09月NestléInfantCereals–TheidealweaningfoodBabyfoods&DairyAdeliciousevaporatedmilkAgoodsourceofcalcium2009年09月BottledwaterAffordable,safe,healthyhydrationwithagreattaste.WeightmanagementJennyCraig,Inc.Bottledwater&Weightmanagement2009年09月Petcare&SportnutritionaperfectbalanceofhealthyingredientsawideselectionPetcareSportnutrition2009年09月Healthycarenutrition&FoodservicebalancednutritiontokeepyougoingHealthycarenutritionGoodqualityFoodservice2009年09月Chocolateconfectionery0gramsoftransfatCulinarychilledfrozenfoodlightwafertextureanddeliciouschocolatetasteChocolate&Culinarychilledfrozenfood2009年09月CerealDrinksIcecreamAdeliciouscerealmadewithwholegrainmagicalenjoymentyoucanfeelgoodabout.combinehealthyrealfruitandadelicioustasteCereal,Drinks&Icecream2009年09月EnjoyqualitymomentseverydayNescafé3in1NescaféCappuccinoNescaféClassicCoffeeCoffee2009年09月NescaféCappuccinoNescafé3in1NescaféClassicmedium-darkRoastafullflavorThey’refrothyandwonderful.amazinglyeasytomakeCoffee2009年09月Uniquesellingpoints1.Highquality2.Reasonableprice3.Well-knownbrand4.StrongR&Dcapability5.Nestle’sidea2009年09月MainMarkets2009年09月28MainMarketsNorthAmericaEuropeAsiaAfricaAustraliaSouthAmerica2009年09月29NestléTheWorld2009年09月30InvestmentInTheWorld☞NestléShuangchengfactorystartedproductioninHeilongjiangProvince☞HongKongfactory(dairy+icecream)throughacquisitionofDairyFarm☞NestléErgunaFactorystartedproduction(InnerMongolia)☞CumulativedirectinvestmentfromSwitzerland:RMB8.3billion☞AddedCapacityatNestléShanghaiLtd2009年09月31SalesGrowth1997199819992000200120022003200420052006200720082009年09月MarketSales2009年09月33Kit-KatCookingFoodIceCreamPet-careDairyProductsCandyMergers&AcquisitionsInTheWorld2009年09月34InUKInUSAInChinaKitKatsalsareup18percentthisyearNestléhasjoinedHWCF.NestléPureLifefactories.NestléMarketShareGrowing2009年09月MainCompetitors2009年09月Competition12ProductscompetitionMaincompetitors2009年09月Maincompetitors12Oneoftheworld'slargestconsumergoodscompany34Leadingfoodmanufacturerglobalfoodandbeverageleadersecondlargestfoodandbeveragecompany2009年09月ProductscompetitionNestlé’smainproductswithdifferentcompetitorsProductCompetitorCoffeeMaxwellofKraftfoodcompanyIceCreamUnileverDrinkPepsiChocolateMars2009年09月39Forcoffee:VSUnifiedpackagingandspecificationawiderangeofproductsLocalcharacteristicsPerfectmixofcoffee,milkandalittlesugarOriginatedinBrazilinthe1930sdeliciouslyrichandbalancedcoffee2009年09月40Foricecream:VSicecreambrandiswall’s