上海牛津高二-U4-The-Hamburger-Business

BigMacChickenMcNuggetsFrenchFriesIceCreamConeSundaeWhatdoyouknowaboutMcDonald’s?Skimming:1.Wheredoesthepassagecomefrom?2.Whatdoesthearticlecontain?A.reasonsforthesuccessofMcDonald’sB.SomecookingrecipesC.ThehistoryanddevelopmentofMcDonald’sD.SomeadviceonhowtostartabusinessBigevents05000100001500020000250003000019551959197419882005110030001000030000TheDevelopmentofMcDonald’sBusinessNumberofoutletsWhyhasMcDonald’sbeensosuccessful?ReasonsforSuccessQualityServiceCleanlinessValueQSCVWhyadopt?Howperform?RayKrocDiscussionIfyouownaChinesefastfoodrestaurant,whatwillyoudotomakeitagreatsuccess?Makeaplan,andsharewithus.McDonald’sisthebiggestfast-foodcompanyintheworld.Itwasonceasmall_______hamburgerstandstartedbytwobrothersin______inCalifornia,theUSA.In1954,theAmericanbusinessman____________wasimpressedbyits__________,_______and______.Hedecidedtolaunchotherbranchesofthechain.Hetookover______________ofthebusinessin1961.Sincethen,McDonald’shasexpandedacrosstheworldatahighspeed.By______,ithadover30,000outletsin____countiesandregions,sellingmorethan100hamburgerseverysecondoftheday.ThesuccessofMcDonald’sowesmuchtoitsmotto(adoptedin1956):__________________________________.Ineverything,McDonald’spaysgreatattentionto______.Summarydrive-in1948RayKroccleanlinessservicefoodcompleteownership2005119‘Quality,Service,CleanlinessandValue’detail